The Role
We are looking for a Senior Data Scientist to join our Data Strategy & Analytics team and help clients understand the incremental impact of their marketing investments. In this role, you will design and execute rigorous measurement solutions, including incrementality tests, media mix models, and causal analysis. and translate the results into clear, actionable recommendations.
You will partner with Data Strategy, media, client service, and analytics teams to solve complex measurement challenges across channels and funnel stages. You will work directly with large, imperfect marketing datasets, select the right methodology for each business question, and communicate both the findings and their limitations to technical and non-technical audiences.
The ideal candidate has hands-on experience with incrementality testing and media mix modeling, along with a strong understanding of digital and upper-funnel media measurement. You should be comfortable evaluating channels such as CTV, video, audio, OOH, paid social, and other brand investments where last-touch attribution is incomplete. You will also help strengthen our measurement approaches and guide junior & on-level data scientists in sound experimental and modeling practices.
You Will Be
Partnering with Data Strategy, media, and client teams to translate business questions into clear, testable measurement plans
Designing and analyzing incrementality tests, including geo-based experiments, holdouts, matched-market tests, and other causal inference approaches
Building, validating, and interpreting media mix models to estimate channel contribution, efficiency, saturation, and diminishing returns
Developing measurement approaches for upper-funnel and brand media, including its direct impact and influence on lower-funnel outcomes
Conducting power analyses, test feasibility assessments, sensitivity analyses, and model diagnostics to ensure findings are statistically credible
Working with large, multi-source marketing datasets; identifying data quality issues, measurement gaps, and implications for analysis
Turning analytical findings into practical recommendations for media planning, optimization, and future testing
Applying complementary advanced analytics methods - including predictive modeling, propensity modeling, segmentation, and forecasting - to solve broader client and media strategy questions
Guiding and mentoring junior data scientists and contributing to shared measurement standards, code, and best practices
You Must Have
Education: Master’s degree in Statistics, Economics, Data Science, Computer Science, Engineering, or another quantitative discipline preferred or B.S. + 5 years of relevant experience
Strong programming skills in Python, R, & SQL
Hands-on experience designing and analyzing incrementality tests, such as geo holdouts, matched-market tests, synthetic controls or holdouts, or randomized experiments
Hands-on experience building, validating, and interpreting media mix models
A deep understanding of statistical modeling, causal inference, experimental design, and time-series methods
Ability to evaluate methodological tradeoffs, challenge weak assumptions, and select approaches appropriate to the available data and business decision
Ability to work independently on ambiguous problems while collaborating closely with cross-functional teams
Nice to Have
Experience with Bayesian modeling frameworks such as PyMC or similar tools
Experience calibrating or validating MMM results with incrementality tests, or integrating multiple measurement methods into a unified recommendation
Experience with brand measurement, awareness studies, retail or offline sales data, or multi-outcome/funnel modeling
Skills Required
- Master's degree in Statistics, Economics, Data Science, Computer Science, Engineering, or another quantitative discipline, or a bachelor's degree plus five years of relevant experience
- Strong programming skills in Python, R, and SQL
- Hands-on experience designing and analyzing incrementality tests, including geo holdouts, matched-market tests, synthetic controls, holdouts, or randomized experiments
- Hands-on experience building, validating, and interpreting media mix models
- Deep understanding of statistical modeling, causal inference, experimental design, and time-series methods
- Ability to evaluate methodological tradeoffs, challenge weak assumptions, and select appropriate approaches based on available data and business decisions
- Ability to work independently on ambiguous problems while collaborating with cross-functional teams
- Experience with Bayesian modeling frameworks such as PyMC or similar tools
- Experience calibrating or validating media mix modeling results with incrementality tests or integrating multiple measurement methods
- Experience with brand measurement, awareness studies, retail or offline sales data, or multi-outcome and funnel modeling
What We Do
Wpromote is an award-winning digital marketing agency with offices across the United States. Named the Leader in the Forrester Performance Marketing Wave, we help brands Think Like A Challenger to drive transformational growth. Challenger clients include leading brands such as Whirlpool, Zenni, Adobe, TransUnion, Frontier Airlines, and more. Our mission is to build and deploy holistic, agile marketing strategies that drive significant results for our clients. We partner with clients to capture market share by authentically connecting with the right customers across channels at every stage of the customer journey, increasing customer lifetime value, and outsmarting the competition instead of outspending them. Our teams think outside of the box and challenge the status quo because Wpromote actively builds a culture that prioritizes creativity, innovation, and passion in service of our clients’ goals.
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