Senior Data Scientist, Marketing

Uniswap Labs builds products that help millions of people access DeFi simply and securely ‒ from the Uniswap Web App and Wallet to crypto infrastructure like the Uniswap Trading API, and Unichain. Uniswap Labs also contributes to the development of the Uniswap Protocol, which has processed over $2.9 trillion in volume across thousands of tokens on Ethereum and 12+ other chains.

At Uniswap Labs, we are on a mission to enable financial freedom for everyone by building open, decentralized protocols on the blockchain. Our products, including the Uniswap Web App & Uniswap Wallet, are trusted by millions around the world to facilitate decentralized trading and liquidity. We believe in the power of data to drive our decision-making and are looking for a Senior Data Scientist to join our Marketing Analytics team and help scale our impact.

Key Responsibilities:

• Partner with stakeholders to frame business challenges and develop data models that inform acquisition and retention strategies.
• Design and implement predictive models and marketing frameworks, analyzing customer cohorts to track KPIs such as LTV, CAC, and churn.
• Use data-driven insights to guide marketing strategies, budget allocation, targeting, and personalization across multiple digital channels, with a strong emphasis on performance in the decentralized finance ecosystem.
• Build and maintain essential reporting tools to monitor the performance of marketing campaigns, including attribution models, media mix models, and cohort analysis.
• Expand the company’s marketing analytics capabilities, integrating advanced techniques such as Media Mix Modeling (MMM), predictive lifetime value (pLTV), data-driven attribution, and recommendation systems.
• Work with third-party data sources and in-house AI-powered prediction engines to enhance marketing efforts and optimize user acquisition strategies.
• Measure and analyze the impact of integrated brand campaigns and ensure alignment with Uniswap’s long-term goals.

What We’re Looking For:

• 5+ years of experience in data science or advanced analytics, with a focus on B2C industries, preferably in tech, blockchain, or fintech environments.
• Proven expertise in segmentation, predictive modeling, and retention strategies, especially within digital marketing channels in the context of DeFi and blockchain.
• In-depth experience with Media Mix Modeling (MMM), data-driven attribution, customer lifetime value (LTV) prediction, and recommendation systems.
• Proficiency in using statistical modeling tools and languages like Python, R, SQL, and data visualization platforms such as Tableau or Power BI.
• Experience in building and maintaining reporting systems that communicate the performance of marketing channels, including paid and social.
• Familiarity with AI-powered tools and integrating these capabilities into marketing strategies.
• Strong analytical and problem-solving skills, with the ability to distill complex data insights into clear, actionable recommendations.
• A passion for blockchain technology, DeFi, and the broader vision of decentralized finance.

Minimum full-time salary of $195,750 - $217,000. Disclosure in accordance with New York City's Pay Transparency Law. Full Time employees at Uniswap Labs are also eligible for other compensation elements, including equity, tokens, and benefits, dependent on the position type.Uniswap Labs' Full-Time employee benefits include company-paid medical, dental, & vision for you and your dependents, gym subsidy, 401(k) with 4% employer contribution, annual $1,500 education stipend, unlimited and encouraged time off, up to 16 weeks paid parental leave, home office setup stipend for remote employees and daily lunches at NY headquarters (all benefits are subject to applicable taxes and based on eligibility).

Uniswap Labs is committed to diversity in our workforce and is proud to be an Equal Opportunity Employer (EEO). We provide employment opportunities without regard to age, race, color, ancestry, national origin, religion, disability (including gender dysphoria and similar gender-related conditions), sex, gender identity or expression, sexual orientation (including actual or perceived heterosexuality, homosexuality, bisexuality, and asexuality), veteran status, military status, domestic violence victim status, reproductive health decision making or any other protected category. In addition, Uniswap Labs participates in E-Verify. You can view the E-Verify poster here and the Right to Work poster here.