Senior Data Scientist- Growth

Posted 14 Days Ago
Hiring Remotely in Palo Alto, CA
Remote
Senior level
Healthtech
The Role
The Senior Data Scientist, Growth at Midi Health will analyze and optimize marketing campaigns using KPIs, evaluate ROI and CAC, and provide data-driven insights for budget allocation. The role involves collaborating with various teams to enhance patient acquisition strategies, design data pipelines, develop dashboards, and leverage advanced analytical techniques.
Summary Generated by Built In

The Opportunity: Join Midi Health as our Senior Data Scientist, Growth. In this role, you will have a unique opportunity to uncover insights and build tools to help our marketing teams optimize our paid and unpaid channels for patient acquisition. You will get the exposure to drive and build data products & tools that enable us to measure, optimize and scale our growth activity beyond just marketing to bring Midi expert care to more patients through various business partnerships.

Location: Hybrid in office, 2-3x per week in Palo Alto. This role is not eligible for sponsorship.

What you’ll be doing:

  • Create and track marketing campaigns' Key Performance Indicators (KPIs) across various paid and unpaid channels.
  • Evaluate the return on investment (ROI) and customer acquisition cost (CAC) for marketing campaigns, identifying high-performing channels/creatives and areas for improvement, considering clinical specialty, patient retention, repeat visits, and lifetime revenue.
  • Leverage Marketing Mix Modeling (MMM) and Multi-Touch Attribution (MTA) to provide actionable insights to the marketing team on budget allocation strategies.
  • Segment patients via clustering algorithms based on geographic regions to tailor marketing strategies effectively, considering regional differences in clinical capacity, insurance restrictions, etc.
  • Collaborate with the business development team to identify potential partners and monitor patient churn/retention/lifetime value (LTV) of patients from these partners via predictive algorithms.
  • Partner closely with the Product team and the Finance team to guide decision makings and project prioritization using data.
  • Establish appropriate analytics framework using cohort and funnel analyses to uncover actionable insights and identify growth gaps, while ensuring statistical rigor.
  • Work closely with the engineering team to design data schema and pipeline for external data from various channels.
  • Develop and maintain dashboards and reports for stakeholders to track performance metrics and key business indicators.

Who you are:

  • Bachelor’s or Master’s degree in a quantitative field (e.g., Statistics, Computer Science, Operations Research, Finance, Healthcare Informatics).
  • 6+ years of industry experience as a Data Analyst/Scientist in marketing, growth, or general data analysis roles.
  • Supervised and unsupervised learnings, experimentation design and statistical analyses.
  • Proficiency in SQL, Python (pandas, numpy, sklearn), and statistics for data analysis, as well as data visualization tools (e.g., QuickSight, Tableau, Power BI), web analytics tools (e.g., Mixpanel), and version control tools (e.g., Github/Gitlab, CodeCommit).
  • Good understanding of Ad Platforms. Example: Meta, Google, Podscribe, Trade Desk, etc

You may also have:

  • Experience working with healthcare data (e.g., patient appointments, electronic health records)
  • Experience working with AWS

Who We Are: Midi Health is the only comprehensive virtual care clinic for women in midlife navigating perimenopause, menopause, and other common midlife health challenges. Our platform provides care designed by experts, scaled by technology, and delivered by trained and compassionate clinicians. We’re passionately focused on improving the symptoms of women’s midlife hormone change because the current system too often leaves women misdiagnosed and undertreated. At Midi, we’re changing that.

What We Offer:

  • Highly competitive salary
  • Generous equity grants
  • 401(k) plan
  • Medical and dental coverage
  • Generous vacation and sick days policy
  • Laptop and home office stipend

Midi Health is a diverse organization. We encourage applications regardless of color, religion, gender, sexual orientation, gender identity or expression, age, nationality, marital status, disability, and veteran status. #LI-JA1

Top Skills

Python
SQL
The Company
HQ: Menlo Park, CA
39 Employees
On-site Workplace
Year Founded: 2021

What We Do

Meet Midi: The only virtual care platform focused on female midlife health. Our care is designed by world class experts in perimenopause, menopause, and more. Everything we do serves our mission—to help women feel strong and healthy through a critical chapter of their lives and careers.

We take a holistic approach to improve the symptoms of midlife hormone change, based on every woman’s health history, lifestyle, and genetics. Our customized Care Plans include:

- Prescription hormonal and non-hormonal medications (including HRT)
- Lifestyle coaching and wellness therapies
- Supplements and botanicals
- Specialized care paths for cancer survivors and those at risk

Midi visits and prescriptions are covered by most PPO insurance plans. We also integrate with employers and the entire benefits ecosystem to offer a fully-reimbursed medical program, because we believe great care should be accessible AND affordable.

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