What is Contentstack?
Learn more at www.contentstack.com.
Who Are We?
At Contentstack we are more than colleagues, we are a tribe. Our vision is to pursue equity among our communities, employees, partners, and customers. We are global-diverse yet close; distributed yet connected. We are dreamers and dreammakers who challenge the status quo. We do the right thing, even when no one is watching. We are curious trendspotters and brave trendsetters. Our mission is to make Contentstack indispensable for organizations to tell their stories and to connect with the people they care about through inspiring, modern experiences. We care deeply about our customers and the communities we serve. #OneTeamOneDream. Chalo, let’s go!
We are seeking a Senior CDP Engineer to lead the design, implementation, and optimization of enterprise-grade Customer Data Platform (CDP) solutions, with expertise in platforms such as Lytics, Optimizely, Twilio Segment, or other composable CDPs. This role will play a pivotal part in unifying customer data, architecting data flows, and enabling real-time personalization and experimentation across marketing and product ecosystems.
You will partner closely with data engineering, marketing, product, privacy, and enterprise architecture teams to shape our data activation strategies and drive scalable, secure, and business-aligned implementations.
Key Responsibilities- Architect, configure, and maintain robust CDP implementations (Lytics, Optimizely, Segment, BlueConic, etc.).
- Lead the design of event taxonomies, identity resolution frameworks, and data unification logic across systems (CRM, analytics, POS, web, mobile, etc.).
- Drive data integration pipelines using ETL/ELT tools (e.g., dbt, Fivetran, Airbyte) and orchestrate connections between CDP and key marketing tools (ESP, CMS, DMP, etc.).
- Implement customer segmentation logic using behavioral, transactional, and demographic data to support real-time activation.
- Govern customer data schema, privacy compliance (GDPR/CCPA), and consent management integrations.
- Partner with marketing ops, product, and engineering to support cross-channel personalization, experimentation (e.g., Optimizely, Adobe Target), and customer journey orchestration.
- Define success metrics, implement data QA processes, and monitor data freshness, profile stitching accuracy, and system health.
- Provide mentorship to junior team members, lead stakeholder training, and evangelize CDP best practices across the organization.
- 5–7 years of experience in data engineering, martech, or analytics roles, with exposure to CDP or related platforms.
- Deep technical experience with Lytics, Optimizely Data Platform, Segment, or similar tools, including client/server-side data ingestion, identity resolution, and real-time decision-making.
- Strong hands-on expertise in SQL (BigQuery, Redshift, Snowflake), JSON, and REST APIs.
- Experience in building or managing customer data pipelines with tools like dbt, Apache Airflow, Fivetran, or Snowplow.
- Proficient in using Tag Management Systems (e.g., GTM, Tealium) and managing event instrumentation across digital properties.
- Solid understanding of data governance, consent management, and data privacy compliance (GDPR, CCPA).
- Ability to lead cross-functional discovery, translate business requirements into technical solutions, and prioritize CDP roadmap initiatives.
- Experience with composable CDP architectures and integrating with headless CMS, experimentation, and orchestration tools.
- Familiarity with customer journey design, predictive modeling, or RFM segmentation.
- Experience integrating CDP with tools like Braze, Salesforce Marketing Cloud, Iterable, or Amplitude.
- CDP or martech certifications (e.g., Lytics Architect, Optimizely Platform Expert, Segment Practitioner).
- Exposure to cloud infrastructure (AWS, GCP, or Azure) for hosting and processing customer data workloads.
Experience: 5 to 7 years
Location: Mumbai/Pune/Bangalore
What Do We Offer?
Interesting Work | We hire curious trendspotters and brave trendsetters. This is NOT your boring, routine, cushy, rest-and-vest corporate job. This is the “challenge yourself” role where you learn something new every day, never stop growing, and have fun while you’re doing it.
Tribe Vibe | We are more than colleagues, we are a tribe. We have a strict “no a**hole policy” and enforce it diligently. This means we spend time together - with spontaneous office happy hours, organized outings, and community volunteer opportunities. We are a diverse and distributed team, but we like to stay connected.
Bragging Rights | We are dreamers and dream makers. Our efforts pay off and we work with the most prestigious brands, from big-name retailers to airlines, to professional sports teams. Your contribution will make an impact with many of the most recognizable names in almost every industry including AirFrance KLM, ASICS, Burberry, Mattel, Mitsubishi, Walmart, and many more!
One Team One Dream | This is one of our values, and it shows. We don’t believe in artificial hierarchies. If you’re part of the tribe, you have an opportunity to contribute. Your voice will be heard and you will also receive regular updates about the business and its performance. Which, btw, is through the roof, so it’s a great time to be joining…
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Top Skills
What We Do
Contentstack is a composable DXP which is a digital experience platform assembled from a series of best-of-breed solutions. These solutions work together via APIs to deliver content and digital experiences to customers in a more agile and flexible way than a single, integrated, and essentially monolithic platform. It brings a microservices approach to the DXP space.
Our composable DXP stands out in the market, so your digital experiences can.
The Contentstack platform builds on our pioneering headless CMS roots, making complete what headless CMS alone do not. This includes a built-in Marketplace, full-stack automation, and integrated front-end hosting for full end-to-end digital experience functionality. Unlike legacy DXP solutions, we do this with a 100% open MACH architecture for maximum choice and functionality up and down the composable stack.
There is no stack like Contentstack.
Learn more at www.contentstack.com.
