Job Description:
Senior Data & Analytics Product Manager – North America
Royal Canin is accelerating its Digital Transformation journey, leveraging data and analytics to unlock breakthrough insights and drive value across Mars. As part of this evolution, we are seeking a Senior Data & Analytics Product Manager to lead the vision, roadmap, and delivery of key analytical products focused on Marketing and Sales domains in North America. This role is critical in shaping how we measure and optimize marketing investments, including media mix modeling, and empower sales teams with actionable insights to maximize revenue growth.
You will work closely with business leaders, marketing experts, and sales teams to develop and deploy analytics solutions that provide a comprehensive view of advertising ROI, promotional effectiveness, and trade spend impact. This is a unique opportunity to influence strategic decision-making and drive measurable business outcomes through data-driven innovation.
What are we looking for?
- Bachelor’s degree in Data Science, Statistics, Marketing Analytics, Business, Computer Science, or a related quantitative field; Master’s degree preferred.
- 7+ years of progressive experience in data & analytics, with a focus on marketing analytics, media mix modeling, or sales insights within a complex, multi-channel environment.
- Proven experience in media mix modeling and marketing analytics, with a strong understanding of advertising spend and ROI measurement.
- Deep marketing domain expertise, particularly in promotions, trade expenditures, and sales impact analysis.
- Demonstrated ability to develop and manage analytical products that deliver actionable insights for marketing and sales teams.
- Strong business acumen with experience partnering with SalesForce or sales enablement teams to improve sales effectiveness through data insights.
- Excellent communication skills to advise leadership and collaborate cross-functionally.
- Experience with agile product management methodologies and backlog prioritization.
- Knowledge of advanced analytics, data science, or operations research principles.
- Nice-to-have: Familiarity with digital transformation initiatives and experience working within complex, multi-stakeholder environments.
What will be your key responsibilities?
- Partner with the North America Data & Analytics Director to build and maintain a roadmap of high-impact analytical products focused on marketing and sales.
- Lead the end-to-end product lifecycle for media mix modeling and promotional effectiveness analytics, ensuring alignment with business needs.
- Collaborate with marketing and sales stakeholders to understand current processes, pain points, and user personas to define clear product visions.
- Architect and prioritize product backlogs using agile frameworks, advocating for resources to meet product goals.
- Oversee technical teams responsible for product development and delivery.
- Evaluate product adoption and business value creation through key performance indicators.
- Drive cross-functional collaboration to integrate diverse data sources and validate analytical models.
- Stay current with industry trends and emerging analytics techniques to continuously improve product offerings.
What can you expect from Mars?
- Work with diverse and talented Associates, all guided by the Five Principles.
- Join a purpose-driven company, where we’re striving to build the world we want tomorrow, today.
- Best-in-class learning and development support from day one, including access to our in-house Mars University.
- An industry competitive salary and benefits package, including company bonus.
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Mars Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Mars and has not been reviewed or approved by Mars.
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Healthcare Strength — The benefits package is positioned as comprehensive, with broad medical coverage and additional protections like life insurance and short- and long-term disability. Mental health support is emphasized, including free mental health services and wellbeing programming under initiatives such as Mars Be Well.
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Parental & Family Support — Paid parental leave is highlighted as market-leading in the U.S., with an example of 18 weeks fully paid for both parents. Additional family-related leave types such as sick time for caregiving and bereavement leave are also described as part of the overall package.
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Retirement Support — Retirement offerings are described as strong, including 401(k) matching (with a 6% match cited) and pension plans in some cases. The broader package also references retirement savings options and contributions aligned to local market practice, supporting long-term financial security.
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What We Do
For more than a century, Mars, Incorporated has been driven by the belief that the world we want tomorrow starts with how we do business today. This idea is at the center of who we have always been as a global, family-owned business. Today, Mars is transforming, innovating and evolving in ways that affirm our commitment to making a positive impact on the world around us. Across our diverse and expanding portfolio of confectionery, food, and petcare products and services, we employ 133,000 dedicated Associates who are all moving in the same direction: forward. With $40 billion in annual sales, we produce some of the world’s best-loved brands including DOVE®, EXTRA®, M&M’s®, MILKY WAY®, SNICKERS®, TWIX®, ORBIT®, PEDIGREE®, ROYAL CANIN®, SKITTLES®, WHISKAS®, COCOAVIA®, and 5™; and take care of half of the world’s pets through our pet health services AniCura, Banfield Pet Hospitals™, BluePearl®, Linnaeus, Pet Partners™, and VCA™. We know we can only be truly successful if our partners and the communities in which we operate prosper as well. The Mars Five Principles – Quality, Responsibility, Mutuality, Efficiency and Freedom – inspire our Associates to take action every day to help create a world tomorrow in which the planet, its people and pets can thrive.
