Senior Data Analyst

AdStart Media (www.adstartmedia.com) is a technology-driven company active in digital advertising and mobile payments, well-established and rapidly expanding globally. As an international performance network, we are proud to partner with global brands, publishing houses, media buyers and app developers. We are young, fun, collaborative and very social! 

At our core, we are a performance driven culture that believes growth comes from the power of meaningful connections. We value given thoughts and opinions to significantly contribute during a rapid expansion period and do meaningful work.

We are currently seeking a Senior Data Analyst to join our team in Ho Chi Minh City. The ideal candidate will have a strong background in data analytics — ranging from data mining and generation to visualization. In this role, you will be instrumental in transforming complex data into meaningful insights that inform strategic business decisions. You’ll work closely with cross-functional teams, contribute to the development of analytical frameworks, and support the growth of junior analysts by nurturing a culture of curiosity, excellence, and continuous improvement.

YOUR MAIN DUTIES: 

Support Strategic Decision-Making:

• Collaborate closely with internal stakeholders to facilitate data-driven business decisions
• Analyze and interpret data to provide actionable insights that align with the company's strategic goals

Reporting and Metric Maintenance:

• Maintain and enhance reporting systems, dashboards, and performance metrics crucial for informed decision-making
• Ensure the accuracy and relevance of key performance indicators (KPIs) and metrics

Digital Marketing Analysis:

• Execute in-depth analysis of conversion-oriented digital marketing initiatives
• Identify areas for improvement and make data-backed recommendations to enhance marketing effectiveness

Insights Communication:

• Effectively communicate insights and recommendations derived from data and observed trends to both business and management teams
• Collaborate to develop strategies for driving sales and profitability growth across various products and markets

Data Visualization:

• Transform data and insights into compelling narratives using clear, insightful, and scalable visualizations
• Create visually appealing dashboards and reports to convey complex information concisely

Monitoring and Metrics Management:

• Develop and maintain insights dashboards sourced from various data streams
• Monitor and report on critical metrics essential for optimizing business operations

Data Integration and Exploration:

• Proactively identify new data sources and under-leveraged datasets for integration into analysis
• Enhance the understanding of business dynamics by exploring comprehensive data sources

Reporting and Documentation:

• Prepare and deliver daily, weekly, and monthly reports, as well as presentation materials, as required by stakeholders
• Maintain clear and organized documentation of data analysis processes and findings

• English fluency is a must. Exceptional communication and storytelling skills — both written and verbal. Ability to communicate insights clearly to both technical and non-technical stakeholders
• 5+ years of hands-on experience in data analysis, preferably in performance marketing, ad tech, or affiliate marketing
• Bachelor's degree or higher in Statistics, Mathematics, Computer Science, Data Science, Economics, Business, Engineering, or a related quantitative field
• Familiarity with AWS QuickSight is a must
• High level of competencies in Microsoft Excel and Powerpoint
• Knowledge of programming (Python) and query language (SQL)
• Database knowledge of AWS RDS (MySQL) is a must
• Strong statistical knowledge (hypothesis testing, A/B testing, regression analysis)
• Excellent problem-solving skills and ability to turn business questions into data queries and insights
• Industry-specific KPIs (marketing and subscription businesses)
• Professional, detail-oriented, and a strong sense of ownership and mentorship

Nice to have:

• Experience with CLV, predictive CLV, Tableau, etc.
• Knowledge of AWS Glue, Athena, S3, Lambda, AWS CLI

WHAT WE OFFER:

• A workplace with high energy, flat hierarchy, positive attitude, and growth you would expect from a startup coupled with all of the security of an established company 
• Flexible work life balance 
• Opportunity to travel and work from a variety of office locations 
• Competitive salary and benefits
• Individual tailor-made career progression plan 
• Multitude of employee training programs 
• Team-building activities