Senior Data Analyst

Sagepath Reply is a full-service digital marketing and technology company driven by purpose and fueled by passion to make a difference in how humans interact with technology in a more effective and efficient way. Our clients consist of Fortune 1000 companies across several industries, and we help guide them through digital transformation with the belief that even the smallest detail can make a big difference in making a connection with users and driving conversion and ROI. Our services include digital marketing, user experience, creative development, optimization, and eCommerce with high-level partnerships with Adobe, Magento and Salesforce.

As a Senior Data Analyst, you will analyze complex datasets to uncover insights that drive business decisions and strategic initiatives. You will be responsible for implementing and managing analytics platforms, developing data-driven strategies, and ensuring deliverables align with business objectives and user needs. The ideal candidate has a strong technical background, experience with data visualization and statistical analysis, and a consultative approach to problem-solving. You will manage data projects, identify trends and opportunities, optimize reporting processes, and collaborate with cross-functional teams to translate data into actionable insights that support long-term business growth.

Responsibilities

• Deploy and maintain Google Analytics (via Google Tag Manager) to ensure accurate tracking and data collection
• Utilize BI tools like Tableau, Power BI, or Looker Studio to analyze and visualize data, providing actionable insights
• Leverage SQL expertise in cloud databases (Google BigQuery, Snowflake) to extract, manipulate, and analyze large datasets
• Develop comprehensive measurement strategies aligned with client business objectives and KPIs
• Optimize user experiences and drive conversions using tools like Adobe Target for conversion rate optimization and personalization
• Implement marketing pixels for ad platforms (Meta, Google, LinkedIn) and standardize UTM parameters for accurate campaign performance tracking

Minimum Requirements

• Bachelor’s degree in Computer Science, IT, Business Analytics, or a related field (Master’s preferred)
• 5 years of experience in digital analytics, with a focus on technical implementation and strategy
• Proven experience implementing Google Analytics (via Google Tag Manager)
• Expertise in BI tools (Tableau, Power BI, or Looker Studio) and advanced SQL skills, with experience in cloud databases like Google BigQuery or Snowflake
• Strong knowledge of CRO strategies and tools like Adobe Target, as well as marketing pixel implementation for major ad platforms

Preferred Qualifications

• Experience working in an enterprise setting

About Reply  

Reply specializes in the design and implementation of solutions based on new communication channels and digital media. Reply is a network of highly specialized companies supporting global industrial groups operating in the telecom and media, industry and services, banking, insurance and public administration sectors in the definition and development of business models enabled for the new paradigms of AI, cloud computing, digital media and the Internet of Things. Reply services include Consulting, System Integration and Digital Services.

Reply is an equal opportunity employer. We are committed to provide equal opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. If you need assistance and reasonable accommodation due to a disability during the application or the recruiting process, email us at [email protected]. Visit our website at www.reply.com to learn more about our open roles.