Senior Data Analyst

Ogilvy was founded in 1948 by David Ogilvy. David created a culture that deeply respects and cares about its people and clients. Our mission is to inspire people and brands to make an impact and we are committed to attracting, growing, and retaining the best talent in the industry. 

About the Role

The Senior Data Analyst will be a crucial part of the team, working alongside Strategy, Creative, Category, Intelligence, and Community team. We're looking for a data analyst/scientist who loves connecting social data with business results, to help steer the direction for our clients, loves numbers and uses them to tell data-driven narratives and provide actionable recommendations. You will have limitless talents to produce unique & insightful social intelligence outputs for multiple brands including social listening for brand tracking and crisis monitoring and audience insights/segmentation for strategy development.

What You'll Do 

• Holistic Social & Influence data-driven intelligence capable of curating intelligence into social innovation to drive brand and business results from great end-to-end social & influence.
• Analytical expert who is technically adept and uses tech and social science to identify trends and manage complex data on the account.
• Responsible in providing data-driven recommendation and insights that would help guide strategy team set direction.
• Provide overall guidance on Global direction for the brand: all dashboard setup, reporting, taxonomy, and tagging governance are all done correctly.
• Interpret business challenges to develop the appropriate measurement plans, goals and KPI's, and create custom analyses to improve campaign performance.
• Manage cross-channel analysis, working with strategy, media, and creative teams to tie data and insights back to business objectives.
• Lead the use of data as a story, translating complex analytical work into easy-to-understand insights and recommendations.
• Partner with broader organizational teams to connect social media performance and behavioral data with other analytics.
• Leverage social intelligence and performance-based data to think outside the box on how to drive strategy and business results.
• Develop testing strategies, segmentation analyses, and recommendations for analytics capabilities for client work.
• Be the key player in new briefs representing the agency and the social expertise.
• Build strong relationship with strategy leaders and creative community.
• Basic understanding of advanced analytics techniques such as linear models, time series analysis/forecasting, classification.
• Basic understanding of machine learning techniques such as text-based analysis (NLP), supervised and unsupervised models such as KNN, K-means, random forests, GPT, and similar.
• Stay abreast of global cultural trends and industry updates, and proactively develop timely content strategy for real-time content

What You'll Need  

• 3-5+ years of data & analytics experience, extracting insights from large, technical data sets, and communicating recommendations to varied audiences including high-level management.
• Strong understanding of statistical methods and analysis such as probability distributions, regressions, correlation, causation, variance, etc.
• Experience in working with media attribution models and conversion measurement.
• Expertise with cross-channel marketing analytics and paid media distribution methods.
• Proven ability to independently manage multiple priorities in a fast-paced and deadline-driven environment while maintaining composure.
• Experience with social intelligence tools including but not limited to Netbase, Sprinklr, Unmetric and Synthesio (or similar).
• Considered the subject matter expert for dashboarding within their team/organization – visual storytelling is second nature.
• Experience working in the agency/start-up/social space, working in statistical and data analysis is a big plus.
• Active user of social platforms preferably with a finger on pulse of the latest trends/happenings.
• Excellent interpersonal, communication, organisational and management skills with a proven ability to independently manage multiple priorities in a fast-paced environment.
• Must be persuasive and very articulate when it comes to directing or presenting, inspiring confidence and trust in colleagues and clients alike.
• Ability to work effectively, proactively, and seamlessly amongst an integrated agency team.

How We'll Support You 

Ogilvy celebrates its people. Fully. Enthusiastically. Unhesitatingly. We'll empower you with the tools you'll need to succeed. We'll give you the autonomy to seek out new paths and better ways of doing things. We'll support you with colleagues who are experts in their disciplines, drawn from across the Ogilvy network. And we'll provide opportunities for you to do work of which you'll be proud, with people you'll be proud to call your teammates.