Senior Data Analyst
Later is founded on two success stories that began in 2014: Mavrck, the industry-leading influencer marketing solution (now Later Influence™), and Later, the best social media management platform (now Later Social™) and first-to-market link in bio tool.
We’re trusted by the top social platforms, with partnerships and integrations with Meta, TikTok, X/Twitter, LinkedIn, YouTube, and Pinterest.
In 2024, Mavrck and Later officially joined together as one unified business, with a shared vision: to enable the world to make a living with their creativity. We’re now on a mission to build the world’s first Social Revenue Platform.
Later will be the first inclusive platform where social media managers, influencer managers, and creators can come together to collaborate on content. We enable marketers to create high-performing content and engage in authentic collaborations with creators to reach new audiences, drive engagement, and generate predictable ROI.
As a trusted partner and go-to source for social media advice, we help create an engaged community for reliable performance and repeatable growth.
(Remote within the U.S. reporting to the Boston, MA HQ)
About this position:
As a Senior Data Analyst at Later, you will be responsible for providing in-depth analysis and insights regarding use of the Mavrck Platform (now Later Influence™) as well as Later Social and Later Link in Bio. The Senior Data Analyst is a strategic thinker with strong analytical abilities and problem-solving skills. The Senior Data Analyst engages cross functionally across all business units and is a trusted resource who has their finger on the pulse of the business.
What you’ll be doing:
- Interacting with various stakeholders and the data engineering team to gather requirements and determine ideal data extraction plans from the data sources and data warehouses
- Partnering with the marketing and product teams on regularly produce reports and analysis of influencer marketing benchmarks and platform performance
- Creating automated reports to measure ROI and the impact of various initiatives and campaigns
- Maintaining and updating existing reporting schemas that allow teams to perform independent data analysis
- Own and manage the internal data request process where any internal team member can request data access and analysis that is not available in the Mavrck platform
- Building segmentation models to identify top performing creators and those with similar attributes
- Assisting backend developers with identifying data issues in the data architecture and resolving them
- Creating dashboards that succinctly identify changes in business KPIs that can be used intuitively by management
- Supervising and mentoring 1-3 junior data analysts.
Qualifications:
- Bachelor’s degree (or equivalent foreign degree) in Data Science, Management Information Systems, Information Technology and Management, Computer Science/Engineering, or Electrical or Electronics Engineering
- 5 years of progressively responsible experience as a data analyst, business analyst, marketing analyst or closely-related position.
Qualifying experience, which may have been gained concurrently, must include:
- 4 years of experience analyzing data metrics and developing and implementing predictive models to provide business insight and make better informed marketing and financial decisions.
- 4 years of experience with SQL queries.
- 4 years of experience utilizing BI tools including either Mode, Tableau, or Looker.
- 1 year of experience with JIRA
Candidates for consideration must have –
- Strong understanding and knowledge of statistical methods
- Ability to effectively synthesize large amounts of data/information into key takeaways
- Strong written and oral communication skills and relationship-building skills with internal and external stakeholders
This is a fully remote position within the U.S. reporting to the Boston, MA headquarters. This position may require up to 5% travel per year (i.e. 1-2 times per year for short duration) nationally to the company’s headquarters in Boston, MA and internationally to its office in Vancouver, BC, Canada for internal planning meetings.
Our approach to compensation:
We take a market-based & data-driven approach to compensation. We leverage data from trusted third-party compensation sources to help us understand the market value of a role based on function, level, geographic location, and scope. We evaluate compensation bi-annually, including performance and market-related factors.
Our salaries are benchmarked against market Total Cash Compensation for the geographic location of our job posting. Compensation for some roles is structured as On Target Earnings (OTE = base + commission/variable) while for others it is structured as Salary only.
To comply with local legislation and ensure transparency, we share salary ranges on all job postings. Skills, experience and other factors help determine the final salary we offer which may vary from the original range posted.
Additionally, all permanent team members are granted stock options and are eligible to participate in various benefits plans as part of their overall compensation package.
Salary: $144,040 per year
Some perks of being on our team:
- Flexible PTO: We want you to take the time off when you want or need to recharge!
- Learning & Development: We provide growth opportunities through training, coaching, mentorship programs, and workshops.
- Parental benefits: We offer parental leave top-ups, family forming support, and a life-transitions program to ensure you and your family are well supported when returning to work.
- Healthcare: Our comprehensive benefits package includes health, dental, vision, STD & LTD, 401k contribution plans (US-based employees), and an Employee and Family Assistance Program to support the well-being of you and your family.
- Employee Resource Groups: Belonging is an important part of doing your best work. These ERGs provide support and community for employees.
*Co-op team members are not eligible for company benefits.
Where we work
We hire into our hub cities of Boston, MA; Vancouver, BC; Toronto, ON. We also have team members based remotely for select positions. We post our positions in the hub location(s) where we are open to having the successful candidate be located.
Diversity, inclusion, and accessibility
We value diversity of thought; we are committed to creating a diverse environment and are proud to be an equal opportunity employer. All applications will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, national origin, disability, or age. Please let us know if you require any accommodations or support during the recruitment process.
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