Senior Data Analyst Sales Operations

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Framingham, MA, USA
In-Office
Senior level
Retail
The Role
Supports sales lead-generation strategy through advanced analytics, SQL-based data analysis, dashboards, reporting, data quality management, and process improvement. Evaluates lead quality, monitors sales performance, manages Salesforce data, and translates findings into recommendations. Leads data-focused projects, offshore quality programs, and AI and automation initiatives while collaborating with cross-functional stakeholders to improve pipeline growth and operational efficiency.
Summary Generated by Built In

Our world class sales and sales support teams work directly with businesses of all sizes to offer products and services to meet our customers’ unique needs. We are committed to understanding our customers and use best-in-class sales tools and technology to find the best solutions. We’re constantly discovering new ways to reach our goals, taking time to develop our skills and investing in our career growth, so we can enjoy lucrative opportunities and grow our careers both within and beyond sales. 


The Senior Data Analyst, Sales Operations is responsible for supporting lead generation strategy and execution through advanced analytics, reporting, data management, and process improvement. This role leverages large datasets from internal and external sources to provide actionable insights, monitor business performance, improve lead quality, and drive data-informed decision making. The position also serves as a key contributor to AI and automation projects while ensuring data integrity and operational excellence across sales operations processes.


What You’ll Be Doing:

  • Analyze large and complex datasets using SQL, Snowflake, Excel, and business intelligence tools to identify trends, opportunities, and business insights.
  • Develop, maintain, and enhance dashboards and reporting that measure lead generation performance, match rates, deployment volume, pipeline contribution, and other key metrics.
  • Conduct ad hoc analyses to identify root causes, uncover opportunities, and support strategic business decisions.
  • Leverage data from internal systems and third-party providers to evaluate lead quality and improve targeting effectiveness.
  • Lead data-focused projects, collaborating with cross-functional stakeholders to drive operational improvements and business outcomes.
  • Monitor and maintain data quality through validation processes, audits, and continuous improvement initiatives.
  • Translate analytical findings into actionable recommendations that influence sales strategy and pipeline growth.
  • Support lead deployment processes, including audience selection, matching, enrichment validation, and Salesforce data management activities.
  • Develop and oversee quality programs for offshore support teams, including training, documentation, performance monitoring, and process optimization.
  • Partner on AI and automation initiatives to improve scalability, efficiency, and productivity across sales operations.

What You Bring To The Table:

  • Passion for solving business challenges through data analysis and critical thinking.
  • Strong analytical skills with the ability to interpret complex information and identify meaningful insights.
  • Excellent communication skills and the ability to present findings to both technical and non-technical audiences.
  • Highly organized with strong attention to detail and a commitment to data accuracy.
  • Proven ability to manage multiple priorities and drive projects forward in a fast-paced environment.
  • Collaborative mindset with the ability to build strong cross-functional partnerships.
  • Curiosity and enthusiasm for emerging technologies, automation, and continuous improvement.

What’s Needed- Basic Qualifications:

  • 4+ years of experience in data analytics, business analytics, sales operations, or a related discipline.
  • Strong SQL skills, including experience querying and analyzing large datasets.
  • Experience working with cloud data warehouse platforms, including Snowflake.
  • Advanced proficiency in Microsoft Excel.
  • Experience with business intelligence and data visualization tools such as Power BI, Tableau, Looker, or similar platforms.
  • Experience developing dashboards, reports, and KPI measurement frameworks.
  • Strong project management and stakeholder management skills.
  • Experience working with data quality methodologies and validation processes.
  • Excellent written and verbal communication skills.

What’s Needed - Preferred Qualifications:

  • Bachelor’s degree in Data Science, Statistics, Mathematics, Engineering, Computer Science, Business Analytics, or a related field. 
  • Experience supporting Sales Operations, Lead Generation, Revenue Operations, or B2B Marketing organizations.
  • Experience working with Salesforce and CRM-related data management processes.
  • Experience utilizing third-party business intelligence and prospecting data sources.
  • Exposure to AI, automation, machine learning, or workflow automation solutions.
  • Knowledge of statistical analysis, predictive modeling, or advanced analytics techniques.
  • Experience supporting offshore teams or leading quality assurance programs.
  • Experience working within large, matrixed organizations.

We Offer:

  • Inclusive culture with associate-led Business Resource Groups
  • Flexible PTO (22 days) and Holiday Schedule (7 observed paid holidays + 1 floating holiday)
  • Online and Retail Discounts, Company Match 401(k), Physical and Mental Health Wellness programs, and more!

The salary range represents the expected compensation for this role at the time of posting. The specific base pay may be influenced by a variety of factors to include the candidate's experience, skill set, education, geography, business considerations, and internal equity. In addition to base pay, this role may be eligible for bonuses, or other forms of variable compensation.   

About UsStaples is an Equal Opportunity Employer.  All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender identity, sexual orientation, age, national origin, protected veteran status, disability, or any other basis protected by federal, state, or local law.

Skills Required

  • 4+ years of experience in data analytics, business analytics, sales operations, or a related discipline
  • Strong SQL skills, including querying and analyzing large datasets
  • Experience with cloud data warehouse platforms, including Snowflake
  • Advanced proficiency in Microsoft Excel
  • Experience with business intelligence and data visualization tools such as Power BI, Tableau, Looker, or similar platforms
  • Experience developing dashboards, reports, and KPI measurement frameworks
  • Strong project management and stakeholder management skills
  • Experience with data quality methodologies and validation processes
  • Excellent written and verbal communication skills
  • Bachelor's degree in Data Science, Statistics, Mathematics, Engineering, Computer Science, Business Analytics, or a related field
  • Experience supporting Sales Operations, Lead Generation, Revenue Operations, or B2B Marketing organizations
  • Experience with Salesforce and CRM-related data management processes
  • Experience using third-party business intelligence and prospecting data sources
  • Exposure to AI, automation, machine learning, or workflow automation solutions
  • Knowledge of statistical analysis, predictive modeling, or advanced analytics techniques
  • Experience supporting offshore teams or leading quality assurance programs
  • Experience working within large, matrixed organizations

Staples Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Staples and has not been reviewed or approved by Staples.

  • Wellbeing & Lifestyle Benefits — Wellbeing offerings are described as broad, including wellness reimbursements, emotional support and coaching, legal services, identity theft protection, and pet insurance. Employee discounts and select on-site amenities are also positioned as meaningful add-ons beyond basic coverage.
  • Leave & Time Off Breadth — Time-off provisions are presented as relatively expansive, including paid time off, company-recognized holidays, and a personal or flexible holiday option. Vacation that grows with tenure and PTO flexibility are highlighted as valued elements.
  • Inclusive Benefits Coverage — Healthcare benefits explicitly include gender-affirming care alongside medical, dental, and vision coverage. Family and caregiver programs also include support that references LGBTQ+ considerations and broader life-stage needs.

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The Company
HQ: Framingham, MA
Year Founded: 1986

What We Do

For nearly 40 years, Staples has been a trusted leader in delivering end-to-end workplace solutions for consumers and businesses of all sizes across a broad range of industries. The company provides a comprehensive portfolio of products, strategic solutions, and services including print and marketing, shipping, technology, and travel. Its specialized assortment includes high-quality office supplies, janitorial products, technology, furniture, and breakroom essentials, all supported by best-in-class supply chain capabilities and a dedicated team of experts committed to making the workday easier. Headquartered near Boston, Massachusetts, Staples operates throughout North America via direct B2B sales, e-commerce, and more than 900 retail stores. To learn more, visit your local U.S. Staples store, download the Staples app, explore Staples.com or StaplesBusiness.com, or follow @Staples on social media.

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