Senior Data Analyst [Media Domain]

Posted 7 Days Ago
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Bengaluru, Karnataka
In-Office
Senior level
Digital Media • Information Technology • Analytics
The Role
The role involves software solution implementation, data analysis, ETL management, and client liaison, requiring technical problem-solving and communication skills.
Summary Generated by Built In
Company Description

At Nielsen, we are passionate about our work to power a better media future for all people by providing powerful insights that drive client decisions and deliver extraordinary results. Our talented, global workforce is dedicated to capturing audience engagement with content - wherever and whenever it’s consumed. Together, we are proudly rooted in our deep legacy as we stand at the forefront of the media revolution. When you join Nielsen, you will join a dynamic team committed to excellence, perseverance, and the ambition to make an impact together. We champion you, because when you succeed, we do too. We enable your best to power our future.

Job Description

JOB SUMMARY

In this position, you contribute to the successful implementation of our software solutions for advertisers, media owners and media agencies. Our solutions help these companies in making decisions around their marketing communication budgets. Based upon research data combined with analytical and econometric approaches our solutions answer questions like "What budget is needed to generate an increase of 10% in brand preference? What media mix contributes the most to the revenue?"

You will be working in (small) teams on the design, execution, implementation and operational management of projects. This involves analyzing data, setting up surveys, designing a good way to integrate data (survey data, modeling and industry knowledge) into our software tools and maintaining contact with clients – both internal and external. In your role, you will act as a liaison between various parts of our business: analytics, data processing and software development, and have a chance to be involved in the entire project from client request and
solution design to tool delivery and training.

Qualifications

ROLES & RESPONSIBILITIES

● Contribute to software solution implementation: Participate in the successful execution of software solutions for advertisers, media owners, and media agencies.
● Analyze data and set up surveys: Analyze data, create surveys, and integrate various data types into software tools.
● Project participation: Engage in all phases of projects, including design, execution, implementation, and operational management.
● Client liaison: Act as a bridge between analytics, data processing, and software development teams, maintaining contact with clients.
● ETL pipeline management: Implement and refactor ETL pipelines using tools like Apache Airflow.
● Technical problem-solving: Reverse engineer and troubleshoot issues end-to-end.
● AWS utilization: Work with Amazon Web Services (e.g., Athena).
● Tool usage: Use Jira, Git, Confluence, and Google Suite for project management and collaboration.
● Communication: Communicate effectively, both orally and in writing, with internal teams and external clients.

● Project prioritization: Manage and prioritize multiple projects/tasks.
● Perform regular updates and maintenance on the website.
● Identify and execute solutions to continually improve website performance and functionality.
● Implement security best practices to mitigate risks and protect Nielsen.com from vulnerabilities.

QUALIFICATIONS

● Bachelors of Technology in Computer Science (preferred) with 5-7 years of experience.
● Experience working in geographically distributed teams.
● Affinity with data, software and quantitative techniques.
● Ability to reverse engineer & trouble shoot issues end to end.
● Experience in implementing and refactoring ETL pipelines (e.g. Apache Airflow).
● Analytical thinking combined with good social and communication skills.
● Experience using common scripting languages (e.g., Python).
● Experience working with Amazon Web Services (e.g. Athena).

Additional Information

Please be aware that job-seekers may be at risk of targeting by scammers seeking personal data or money. Nielsen recruiters will only contact you through official job boards, LinkedIn, or email with a nielsen.com domain. Be cautious of any outreach claiming to be from Nielsen via other messaging platforms or personal email addresses. Always verify that email communications come from an @nielsen.com address. If you're unsure about the authenticity of a job offer or communication, please contact Nielsen directly through our official website or verified social media channels.

Top Skills

Apache Airflow
Athena
AWS
Confluence
Git
Google Suite
JIRA
Python
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The Company
HQ: New York, NY
30,034 Employees

What We Do

Nielsen shapes the world’s media and content as a global leader in audience insights, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their audiences—now and into the future.

An S&P 500 company, Nielsen (NYSE: NLSN) operates around the world in more than 55 countries.

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