Senior Data Analyst (Marketing)

foodpanda is part of the Delivery Hero Group, the world’s pioneering local delivery platform, our mission is to deliver an amazing experience — fast, easy, and to your door. We operate in around 70 countries worldwide. Headquartered in Berlin, Germany. Delivery Hero has been listed on the Frankfurt Stock Exchange since 2017 and is part of the MDAX stock market index. 

As a Senior Marketing Data Analyst, you will leverage your expertise to directly impact the marketing strategy and growth of our 16 markets by delivering actionable insights and advanced analytics solutions. In this role, you’ll work as an embedded thought partner with senior marketing stakeholders to influence strategy and marketing tactics, mentor junior analysts, and leverage AI to build the future of marketing analytics. This is a high-visibility position that plays a pivotal role in data-driven decision-making.

• Strategic Marketing Analysis: Design and execute robust analytical methodologies ranging from A/B tests/geo testing/holdouts to MMM modeling in order to measure incremental ROI and make actionable recommendations regarding marketing spend optimization and tactical execution of marketing initiatives
• Stakeholder Engagement & Influence: Collaborate closely with senior marketing partners to understand strategic objectives, recommend analytics solutions, negotiate priorities, and present insights effectively.
• Advanced Data Modeling & Measurement: Define measurement frameworks and metric definitions for key marketing initiatives; Lead the development of complex SQL models to implement as well as transform massive datasets into actionable insights using tools like BigQuery and dbt.
• Strategic Reporting & Visualization: Design and build compelling, user-friendly data assets including both traditional dashboards (e.g. Looker, Tableau) and agentic solutions (e.g. root-cause analysis agents) that facilitate decision-making for business leaders. 
• Mentorship & Development: Provide guidance and mentorship to junior analysts, enhancing their technical skills and fostering a collaborative team environment.
• AI-Driven Analytics & Automation: Identify, design, and implement AI-powered solutions that transform how marketing analytics operates — including agentic workflows (e.g. root-cause analysis agents, automated anomaly detection), LLM-assisted insight generation, and prompt-engineered pipelines. Translate repeatable analyst workflows into scalable AI tools. Act as a driver of AI adoption within the team, setting standards and upskilling junior analysts.

Find out more about our Data Analytics folks here: 

• Turn insights into impact!
• Looking for a career in data analytics? This could be the opportunity for you!

• Bachelor’s or advanced degree in Statistics, Data Science, Analytics, Mathematics, Economics, Computer Science, or related field.
• 5+ years of experience in data analytics with a strong focus on SQL,python, data modeling, and data visualization.
• 3+ years of experience supporting Marketing, Growth, Brand, or similar teams, with a track record of influencing marketing leadership and driving marketing optimizations via actionable, data-backed recommendations
• Proficiency with advanced SQL (preferably with BigQuery or similar DWH) and experience in Looker or Tableau. Familiarity with dbt/Airflow is a plus.
• Solid background in statistical analysis, including experimentation and data modeling.
• Experience leading or mentoring other analysts, with an ability to foster teamwork and collaboration.
• Strong business acumen with excellent communication and presentation skills.
• Ability to work independently on complex projects and deliver high-impact results in a fast-paced environment.

What we offer:

• A dynamic and challenging work environment.
• A company committed to developing you personally and professionally.
• A great working atmosphere with regular company and team events.
• A vibrant and international team committed to diversity and inclusion.
• Responsibility from day one in a fast growing and global company.

foodpanda is operated by Delivery Hero Group (“DH Group”) - the world’s leading local delivery platform, operating in 70+ markets across Asia, Europe, Latin America, the Middle East, and Africa. Delivery Hero started as a food delivery service in 2011 and now employs 40,000+ people globally. Additionally, Delivery Hero is pioneering quick commerce, the next generation of e-commerce, aiming to bring groceries and household goods to customers in under one hour and often in 20 to 30 minutes. Headquartered in Berlin, Germany, Delivery Hero has been listed on the Frankfurt Stock Exchange since 2017.

In July 2024, Delivery Hero SE merged three of its market-leading food delivery businesses, foodora and Yemeksepeti in Europe, and foodpanda in Asia. All three businesses now make up the second-largest organization within the Delivery Hero Group, and leading food and QCommerce delivery in 17 markets in both regions.