Senior Data Analyst - Marketing and Campaign Analytics

Reposted Yesterday
Be an Early Applicant
DKI Jakarta, IDN
In-Office
Senior level
Software • Travel • Financial Services
The Role
The role involves collaborating with marketing domains, analyzing data to derive insights, enabling data-driven decisions, and monitoring business performance through dashboards.
Summary Generated by Built In

It's fun to work in a company where people truly BELIEVE in what they're doing!

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Job Description

Our Marketing Analytics & Data science team is responsible for solving complex problems and optimizing various aspects of Traveloka’s business. You will get a wide range of exciting opportunities to bring impact by helping to make decisions at scale across our various business lines, and get to work with the brightest minds in the industry. Join us in revolutionizing the travel industry through data!

Key Responsibilities:

  • Collaborate with multiple marketing domains to understand their challenges and goals in optimizing our marketing performance

  • Analyse data and deep dive on marketing channel to find actionable insights such as making funnel conversion analysis, cohort analysis, long-term trends, user segmentation, etc.

  • Quantitative and/or qualitative analysis to enable data-driven decision-making support for the key project and develop advance analytics models to solve business needs

  • Identify the business need and generate hypothesis based on business need to design & run experiments

  • Create dashboards and data pipelines to monitor metrics to measure business performance

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Requirements

  • Bachelor’s degree in Computer Science, Data Science, Mathematics, Statistics, or related fields. Master's degree is highly preferred.

  • 4 or more years of experience in Data Analytics, Data Science, or related roles.

  • Excellent understanding of business operations and the ability to translate business requirements into technical specifications.

  • Experience/familiarity with some of the following:

    • Experimentation

    • Marketing Measurement

  • Strong expertise in Python

  • Proficient in data manipulation and analysis using SQL.

  • Experience with cloud-based tech stack (GCP will be preferred).

  • Proven experience in managing data projects from inception to completion.

  • Exceptional interpersonal and communication skills, including the ability to describe complex technical concepts to non-technical stakeholders.

  • Proactive, self-motivated, and able to work independently

  • Candidates with knowledge or prior experience in Marketing and Campaign related domain will be highly prioritized.

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If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us!

Top Skills

GCP
Python
SQL
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The Company
3,089 Employees
Year Founded: 2012

What We Do

We don’t innovate for the sake of innovation, we utilize technology to simplify people’s lives so they can enjoy their lives better. That belief is what brought Traveloka to be the leading travel platform in Southeast Asia. Traveloka serves 20+ products that include comprehensive travel services. From transportations to accommodations, discovering nearby attractions, and insurance products to financial services, including the groundbreaking ‘Buy Now Pay Later’. With 100+ millions downloads in six countries across the SEA region, we aim to keep exploring for better innovations — all to fulfill our users’ travel aspirations so they can enjoy their lives, their way.

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