Senior Data Analyst, Marketing Analytics

About GetYourGuide

GetYourGuide is the globally leading marketplace for unforgettable travel experiences. Travelers use GetYourGuide to discover the best things to do in a destination. Since its founding in 2009, people from all over the world have booked more than 200 million tours, activities, and attraction tickets through GetYourGuide. Powered by a global team of over 800 travel experts and technologists, we are headquartered in Berlin and have 17 local offices around the world. Visit our careers website to learn more.

Team mission

The Analytics team's mission is to enable the organisation to take action based on data. We work on a variety of problems and datasets as members of cross-functional mission teams. We take ownership of the entire analytics funnel, from exploration through recommendations to impact measurement, and take pride in the insights we generate.

This specific position is within our Marketing Analytics (Attribution & Paid Search) and will focus mostly on helping optimize our Paid Search operations and scaling our investments towards the most incremental and loyal customers. The analyst will need to intervene in our campaign setup and bidding strategies and our attribution and experimentation solutions.

You will:

• Develop quantitative analysis and statistical models to evaluate and steer marketing decisions
• Maintain and improve our marketing measurement tools (Attribution, experimentation framework, Customer lifetime value…)
• Explore large datasets, give meaning to data and numbers, identify opportunities and issues, and present findings to stakeholders
• Develop new methodologies to scale our Display and Partnerships channel, among others
• Serve as a liaison between the marketing teams and the data engineering team
• Mentor others in the skills needed for this role

Who you are

• 5+ years of relevant experience interpreting data in an analytics, data science or business intelligence role
• Strong knowledge of SQL and Python for analysis (eg, pandas, scikit-learn, pyspark)
• Ability to understand user behavior and meaning behind the numbers and a track record in sharing insights to business stakeholders
• Experience with data visualization and reporting tools (e.g. Looker, Jupyter Notebooks, Databricks)
• Prior exposure to digital and performance marketing
• Desire to work in an international environment, with minimal direction and with highly engaged individuals
• Excellent written and verbal communication skills in English

Nice to have 

• Knowledge or previous experience of attribution and paid search. 
• Experience with big data tools (e.g. Spark, Hive) is a plus

How we set you up for success:

• Meaningful work that helps create memorable travel experiences
• A diverse, inclusive environment where your voice is valued
• Collaboration with smart, engaged colleagues from over 80 nationalities
• English-speaking office environment
• Continuous learning opportunities through monthly Hackathons, weekly tech talks, and an annual external training budget
• Mentorship programs to support your growth and career development
• Flexible working arrangements to support work-life balance
• Well-stocked kitchen and team-building events like our famous pizza & beer Fridays
• GetYourGuide vouchers and free German lessons
• Relocation assistance if needed

And more...

We look forward to hearing from you

Unlock your full potential and join our mission to create unforgettable experiences for millions around the world. If you have the skills and passion for joining our team, we invite you to apply by submitting your CV/resume in English through the form below. Check out how we hire for tips and visibility into our process and check out life at GetYourGuide. If you have any further questions, please do not hesitate to contact us via [email protected].

We are an equal opportunity employer

Our commitment is that every qualified person will be evaluated according to skills regardless of age, gender identity, ethnicity, sexual orientation, disability status, or religion. Please refrain from including your picture and age with the application.