Company Introduction
Coupang is reimagining the shopping experience with the goal of wowing each customer from the instant they open the Coupang app to the moment an order is delivered to their door.
Our services in Taiwan include “Rocket Delivery” which offers next-day delivery for a wide selection of items at affordable prices, “Rocket Overseas” which offers free international delivery on millions of best-selling products from Korea, the U.S., and beyond.
We are looking for talents to help us lead Coupang’s expansion in Taiwan. This is an exceptional opportunity to become a part of Coupang’s growth in Taiwan and create a world where our customers wonder, “How did I ever live without Coupang?”
Role Overview
Coupang Taiwan is looking for a Senior Analyst to join our Affiliate Marketing Operations. In this role, you will work within the Growth Analytics team to enable marketing campaigns across various affiliate channels. You will partner closely with marketing stakeholders to build performance reporting and data feeds, while analyzing user behavior to support campaign operations and "wow" our customers! Additionally, you will collaborate with engineers to develop marketing products and tracking features, with the opportunity to contribute to building data models and improving our data pipelines.
What You Will Do
- Process audience-building requests by leveraging working knowledge of SQL and Python. Write SQL queries to segment customers for campaigns and marketing data feeds.
- Work closely with stakeholders to deep-dive into data issues and provide clear and actionable plans by analyzing data and insights.
- Maintain a high bar for quality and accuracy. Provide clear documentation of work and code.
- Work on defining the Marketing Metric, building and maintaining Marketing dashboards. Continuously track marketing campaign results.
- Communicate effectively and proactively with internal stakeholders.
- Collaborate with the Marketing Tech team to guide product development by sharing actionable insights from our existing reports.
Basic Qualifications
- Bachelor’s degree or equivalent experience
- 5+ years of experience in data analytics with proficiency in SQL and data visualization tools (e.g., Tableau)
- Foundational knowledge of statistical concepts and testing methodologies
- Exceptional critical thinking and problem-solving skills with a strong attention to detail and ability to validate data
- Strong verbal and written communication skills in both Mandarin and English to share analysis results clearly and concisely
- Identify key drivers of performance and provide actionable insights to stakeholders through the application of data analytics, scripting and programming skills (Python, SQL) as well as any relevant tools.
Preferred Qualifications
- Master’s degree in Business Analytics, Data Science, or a related field
- Experience in Retail/E-commerce industries, Affiliate Marketing, Performance Marketing, or CRM functions
- Experience in data ETL (Extract, Transform, Load) and data engineering principles
- Proficiency with Python or other scripting languages for advanced data manipulation
- Experience working in a global or multinational team environment
- Experience collaborating with the engineering team to develop products.
- Experienced in building machine learning models to enable precision marketing and improve audience targeting accuracy.
Recruitment Process and Others
Recruitment Process
- Application Review - Phone Interview - Onsite (or Virtual Onsite) Interview – Offer
- The exact nature of the recruitment process may vary according to the specific job and may be changed due to scheduling or other circumstances.
- Interview schedules and the results will be informed to the applicant via the e-mail address submitted at the application stage.
Details to Consider
- This job posting may be closed prior to the stated end date for application if all openings are filled.
- Coupang has the right to rescind an offer of employment if a candidate is found to have submitted false information as part of the application process.
- Those eligible for employment protection (recipients of veteran’s benefits, the disabled, etc.) may receive preferential treatment for employment in accordance with applicable laws.
Privacy Notice
- Your personal information will be collected and managed by Coupang as stated in the Application Privacy Notice located below:
https://www.coupang.jobs/privacy-policy/
Skills Required
- Bachelor's degree or equivalent experience
- 5+ years of experience in data analytics
- Proficiency in SQL and data visualization tools (e.g., Tableau)
- Foundational knowledge of statistical concepts and testing methodologies
- Strong verbal and written communication skills in both Mandarin and English
Coupang Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Coupang and has not been reviewed or approved by Coupang.
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Healthcare Strength — Benefits are described as robust, including medical, dental, vision, disability, life, mental health, and transgender healthcare. Some locations also offer on-site or virtual health screenings that enhance preventive care access.
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Retirement Support — Financial programs include a 401(k) with company matching and an employee stock purchase plan alongside performance bonuses. Feedback suggests these elements provide a structured foundation for long-term savings and wealth building.
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Leave & Time Off Breadth — Paid time off is described as generous with accrual increasing with tenure, complemented by company-paid holidays and parental leave. Flexible work arrangements in some roles further support time away when needed.
Coupang Insights
What We Do
We exist to wow our customers. We know we’re doing the right thing when we hear our customers say, “How did we ever live without Coupang?” Born out of an obsession to make shopping, eating, and living easier than ever, we’re collectively disrupting the multi-billion-dollar e-commerce industry from the ground up. We are one of the fastest-growing e-commerce companies that established an unparalleled reputation for being a dominant and reliable force in South Korean commerce. We are proud to have the best of both worlds — a startup culture with the resources of a large global public company. This fuels us to continue our growth and launch new services at the speed we have been since our inception. We are all entrepreneurial, surrounded by opportunities to drive new initiatives and innovations. At our core, we are bold and ambitious people that like to get our hands dirty and make a hands-on impact. At Coupang, you will see yourself, your colleagues, your team, and the company grow every day. Our mission to build the future of commerce is real. We push the boundaries of what’s possible to solve problems and break traditional tradeoffs. Join Coupang now to create an epic experience in this always-on, high-tech, and hyper-connected world.
Why Work With Us
We are proud to have the best of both worlds — a startup culture with the resources of a large global public company. This fuels us to continue our growth and launch new services at the speed we have been since our inception. At our core, we are bold and ambitious people that like to get our hands dirty and make a hands-on impact.
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