Founded by fans, Crunchyroll delivers the art and culture of anime to a passionate community. We super-serve over 100 million anime and manga fans across 200+ countries and territories, and help them connect with the stories and characters they crave. Whether that experience is online or in-person, streaming video, theatrical, games, merchandise, events and more, it’s powered by the anime content we all love.
Join our team, and help us shape the future of anime!
In this role you will craft clear, compelling narratives and training materials for the customer experience teams. You will own the strategy, creation, maintenance, and iteration of our customer experience onboarding and broader learning programs. This includes content structure and governance of our customer experience tools and services.
In the role of Senior Instructional Designer, Customer Experience, you will report to the Director, CX Enablement.
We are considering applicants for the location of Los Angeles.
Core Areas of Responsibility- Lead storytelling and deck development:
- Create audience-appropriate narratives, visuals, and executive-ready decks
- Translate technical work and metrics into insights, tradeoffs, and recommendations
- Maintain reusable templates and a source-of-truth content library
- Own onboarding programs and learning experiences:
- Lead needs analysis, curriculum design, and iterative improvement for new-hire ramp and role-specific pathways
- Design assessments that measure behavior change
- Leverage Crunchyroll’s toolset:
- Operate collaboratively across analytics, authoring, and content platforms
- Document scalable workflows and continuously improve them
- Stand up content operations:
- Establish templates, versioning, style guides, and DA/DRI review loops for bootcamp materials, SOPs, playbooks, and knowledge base content
- Champion accessibility and inclusion:
- Ensure content and experiences meet accessibility standards
- Support localization efforts
- Champion inclusive practices
- 12+ years in instructional design, enablement, or knowledge roles supporting customer experience audiences.
- Immersive storytelling excellence: 5+ years of experiencing crafting narratives that drive agent adoption into immediate impact.
- Data storytelling: ability to contextualize data, derive insights, and recommend actions and tradeoffs.
- Learning design expertise: experience with ADDIE/SAM or similar frameworks; experience designing blended learning with measurable outcomes.
- Experience creating, editing, and crafting copy.
- AI Literacy: Hands-on experience with generative AI tools or specialized instructional design AI assistants for content creation and editing.
- Technical fluency: Familiarity with customer experience operating models and the ability to translate into instructional content.
- Tool adaptability: Able to connect systems and automate where practical to streamline content operations.
In addition to getting to work with fun, passionate and inspired colleagues, you will also enjoy the following benefits and perks:
- Receive a great compensation package including salary plus performance bonus earning potential, paid annually.
- Flexible time off policies allowing you to take the time you need to be your whole self.
- Generous medical, dental, vision, STD, LTD, and life insurance
- Health Saving Account HSA program
- Health care and dependent care FSA
- 401(k) plan, with employer match
- Employer paid commuter benefit
- Support program for new parents
- Pet insurance
#LifeAtCrunchyroll #LI-Hybrid
We want to be everything for someone rather than something for everyone and we do this by living and modeling our values in all that we do. We value
Courage. We believe that when we overcome fear, we enable our best selves.
Curiosity. We are curious, which is the gateway to empathy, inclusion, and understanding.
- Kaizen. We have a growth mindset committed to constant forward progress.
Service. We serve our community with humility, enabling joy and belonging for others.
Our mission of helping people belong reflects our commitment to diversity & inclusion. It's just the way we do business.
We are an equal opportunity employer and value diversity at Crunchyroll. Pursuant to applicable law, we do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
Crunchyroll, LLC is an independently operated joint venture between US-based Sony Pictures Entertainment, and Japan's Aniplex, a subsidiary of Sony Music Entertainment (Japan) Inc., both subsidiaries of Tokyo-based Sony Group Corporation.
Questions about Crunchyroll’s hiring process? Please check out our Hiring FAQs: https://help.crunchyroll.com/hc/en-us/articles/360040471712-Crunchyroll-Hiring-FAQs
Please refer to our Candidate Privacy Policy for more information about how we process your personal information, and your data protection rights: https://tbcdn.talentbrew.com/company/22978/v1_0/docs/spe-jobs-privacy-policy-update-for-crpa-dec-21-22.pdf
Please beware of recent scams to online job seekers. Those applying to our job openings will only be contacted directly from @crunchyroll.com email account.
Skills Required
- 12+ years of experience in instructional design, enablement, or knowledge roles supporting customer experience audiences
- Proven ability to create narratives that drive agent adoption and customer impact
- Experience with data storytelling, metrics, qualitative signals, insights, recommendations, and tradeoffs
- Strong knowledge of ADDIE, SAM, or similar learning design frameworks
- Experience designing blended learning with measurable outcomes
- Exceptional writing and editing skills for customer experience audiences
- Hands-on experience with generative AI tools or instructional design AI assistants
- Familiarity with customer experience operating models and translating workflows into content
- Ability to quickly learn collaboration, analytics, authoring, and content platforms
- Portfolio demonstrating relevant work
Crunchyroll Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Crunchyroll and has not been reviewed or approved by Crunchyroll.
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Healthcare Strength — Health coverage includes medical, dental, and vision with multiple plan options plus mental-health/EAP resources, and some plans are described as having low premiums or even fully covered options.
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Leave & Time Off Breadth — Time off is presented as flexible or unlimited and is augmented by additional company holidays such as summer Fridays and a year-end shutdown.
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Retirement Support — Retirement benefits include a 401(k) with a company match that is noted as meaningful and in some cases matched per paycheck.
Crunchyroll Insights
What We Do
At Crunchyroll, we deliver what anime fans love—anytime, anywhere. With the world’s largest anime streaming library, we connect fans to the stories, characters, and creators they love. But Crunchyroll is more than just a destination to watch anime—it's a global ecosystem where anime lives and breathes beyond the screen. From streaming and theatrical releases to merch, games, news, events, and music, we offer fans immersive experiences that celebrate anime culture in all its forms. Headquartered in the U.S. with teams and reach across the globe, Crunchyroll is an independently operated joint venture between Sony Pictures Entertainment and Aniplex of Japan. This unique partnership gives us the power to scale globally while staying rooted in anime’s cultural origins, ensuring authenticity and access for fans everywhere. We believe anime is more than entertainment—it’s a way of life. And we’re here to champion that passion every day.
Why Work With Us
We take the People Experience seriously here at Crunchyroll. Join a diverse team of talented, ambitious people who treat each other well and believe that how we win is just as important as winning.
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