The Role
The Senior Customer Marketing Specialist will lead sourcing, planning, and execution of customer engagements across EMEA & APJ, ensuring alignment with marketing objectives, managing customer speakers, and overseeing content management and compliance.
Summary Generated by Built In
Coupa makes margins multiply through its community-generated AI and industry-leading total spend management platform for businesses large and small. Coupa AI is informed by trillions of dollars of direct and indirect spend data across a global network of 10M+ buyers and suppliers. We empower you with the ability to predict, prescribe, and automate smarter, more profitable business decisions to improve operating margins.
Why join Coupa?
🔹 Pioneering Technology: At Coupa, we're at the forefront of innovation, leveraging the latest technology to empower our customers with greater efficiency and visibility in their spend.
🔹 Collaborative Culture: We value collaboration and teamwork, and our culture is driven by transparency, openness, and a shared commitment to excellence.
🔹 Global Impact: Join a company where your work has a global, measurable impact on our clients, the business, and each other.
Learn more on Life at Coupa blog and hear from our employees about their experiences working at Coupa.
The Impact of a Sr. Customer Marketing Specialist at Coupa:
The Customer Marketing Manager, EMEA & APJ will lead the sourcing, planning, and execution of customer speaker engagements across the EMEA and APJ regions, ensuring local market priorities are elevated while staying aligned with global customer marketing objectives. This role requires a strategic program manager who can write, edit, and curate compelling speaker content from session briefs to post-event success stories, ensuring a consistent and professional brand voice across all channels. The ideal candidate will be based in Poland or Croatia and serve as the regional hub for speaking engagements, customer storytelling, and event amplification; mirroring their counterpart for America’s.
What You'll Do:
- Regional Strategy & Messaging Ownership: Own the EMEA & APJ customer speaker strategy, ensuring regional customer stories and content align with the global brand message while reflecting local market and cultural nuances.
- Customer Engagement & Preparation:Source, manage, and prepare customer speakers for all major external events, including webinars, global tours, and user groups, ensuring speakers are fully briefed and their content is compelling.
- Content Lifecycle Management: Collaborate with Product Marketing and Field Marketing to develop high-quality collateral (speaker bios, event recaps, session abstracts), and partner with Advocacy, Social, and References teams to repurpose content for broader thought leadership and digital channels.
- Cross-Functional Alignment: Work closely with Sales, Events, and Marketing teams to align speaker sourcing and preparation with regional business priorities and revenue goals.
- Program Governance & Compliance: Maintain a centralized calendar for full visibility across regional and global teams, and ensure all customer materials comply strictly with brand, legal, and customer approval requirements.
What You Will Bring to Coupa:
- Experience & Qualifications: Possess 3–5+ years in marketing (customer, content, events, or program management) with regional or global exposure, and hold a Bachelor’s degree.
- Content & Messaging Skills: Demonstrate strong writing, editing, and storytelling skills suitable for executive audiences, with proven examples of published content or event materials.
- Strategy & Customization: Show a proven ability to balance global consistency with regional customization and demonstrate success collaborating with cross-functional teams.
- Operational Excellence: Must be highly organized and detail-oriented, capable of managing multiple projects across time zones and thriving in a fast-paced environment.
- Industry & Technical Knowledge: SaaS or technology industry experience is strongly preferred, along with familiarity with event production, virtual event platforms, and speaker enablement best practices.
Coupa complies with relevant laws and regulations regarding equal opportunity and offers a welcoming and inclusive work environment. Decisions related to hiring, compensation, training, or evaluating performance are made fairly, and we provide equal employment opportunities to all qualified candidates and employees.
Please be advised that inquiries or resumes from recruiters will not be accepted.
By submitting your application, you acknowledge that you have read Coupa’s Privacy Policy and understand that Coupa receives/collects your application, including your personal data, for the purposes of managing Coupa's ongoing recruitment and placement activities, including for employment purposes in the event of a successful application and for notification of future job opportunities if you did not succeed the first time. You will find more details about how your application is processed, the purposes of processing, and how long we retain your application in our Privacy Policy.
Top Skills
SaaS
Virtual Event Platforms
What the Team is Saying
Alex Moon
Operations Analyst, Order Management
Jessica Fonseca
Technical Support Specialist
Aditya Maheshwari
Sr. Software Engineer, Cloud
Jose Miguel Jimenez
Procurement
Am I A Good Fit?
Get Personalized Job Insights.
Our AI-powered fit analysis compares your resume with a job listing so you know if your skills & experience align.
Success! Refresh the page to see how your skills align with this role.
The Company
What We Do
Coupa is a global technology company that helps businesses run smarter by connecting all the ways they spend money — from procurement and expenses to payments and supply chain decisions — in one intelligent platform. In simple terms, Coupa gives organizations the visibility and control they need to make better financial choices, reduce waste, and drive real impact. It’s where technology meets purpose: helping companies manage their resources more responsibly while creating a positive ripple across their people, partners, and the planet.
Why Work With Us
At Coupa, we prioritize an inclusive and empathetic workplace where every voice is valued. Our teams are proactive and accountable, ensuring we collaborate effectively to achieve our goals. The foundation of our culture rests on our people; we believe in fostering an environment that encourages innovation and curiosity.
Gallery
Coupa Offices
Remote Workspace
Employees work remotely.
Our virtual-first approach is intentional. It gives you the freedom to do your best work in a space that supports focus, balance, and creativity, while staying connected to a global team of changemakers who are redefining the future of business spend
Typical time on-site:
None
HR
SG
Ann Arbor
Bogotá, CO
Boston, MA
Chicago, IL
Dubai, Dubai 48800
Hyderabad office
São Paulo, BR
Shivaji Nagar, IN
Tokyo Office
Uppsala, SE
Learn more
