We are seeking a dynamic and experienced Sr Channel Marketing Specialist to join our team. This role is critical to our business, focusing on Channel Program Management in United States and Canada. You will be part of a team that develops and supports comprehensive marketing programs and promotions targeting our highly valued partner and reseller community. You will be responsible for managing and executing promotions, improving partner sales enablement resources, and overseeing regional partner communications. Additionally, you will collaborate closely with various departments and agencies to ensure effective implementation of marketing strategies and seamless cross-functional teamwork. Reports to the Global Director of Channel Marketing, matrixed to the Director of Customer Marketing, US & Canada.
Work Location - Fort Mill, SC
Travel: Approximately 15%.
Channel Program Management:
- Lead the annual partner tiering exercise
- Partner with management to agree partner targets
- Communicate tiers and targets to partners
- Work with sales to validate the Growth Incentive Rebates (GIR) performance
- Ensure payment of GIR and MDF is completed
- Manage the Brady IPS partner loyalty program (GO Rewards).
- Support regional promotions, through creation and posting of flyers/promotional materials
- Collecting voice of customer from the partner/channel community
Collaboration:
- Work closely with Sales, Channel Marketing, Vertical Marketing, Product Marketing, Legal, and Centers of Excellence (COEs).
- Coordinate with agencies for Creative Services, Digital Marketing, PR/Social, Trade Shows, and Events.
Brady Corporation Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Brady Corporation and has not been reviewed or approved by Brady Corporation.
-
Healthcare Strength — U.S. employees receive comprehensive medical, dental, and vision coverage starting on Day One, alongside wellness resources and an Employee Assistance Program. Materials also indicate access to mental and behavioral health support.
-
Retirement Support — A matched 401(k) plan is provided in the U.S., with formal plan structures and vesting confirmed in company materials and filings. This indicates consistent, programmatic retirement support rather than ad hoc contributions.
-
Parental & Family Support — Paid parental leave is offered, together with family‑building benefits such as fertility coverage and adoption and surrogacy assistance. Scholarship programs and matching gifts further extend family and community support.
Brady Corporation Insights
What We Do
Brady Corporation is an international manufacturer and marketer of complete solutions that identify and protect people, products and places. Brady’s products help customers increase safety, security, productivity and performance and include high-performance labels, signs, safety devices, printing systems and software. Founded in 1914, the Company has a diverse customer base in electronics, telecommunications, manufacturing, electrical, construction, medical, aerospace and a variety of other industries. Brady is headquartered in Milwaukee, Wisconsin and as of July 31, 2021, employed approximately 5,700 people in its worldwide businesses. Brady’s fiscal 2021 sales were approximately $1.14 billion. Brady stock trades on the New York Stock Exchange under the symbol BRC. More information is available on the Internet at www.bradycorp.com.
