Team: Marketing – Business Value Services · Reports to: Head of Business Value Services · Location: San Francisco
About SigmaSigma is the cloud analytics platform built directly on the data warehouse. Business teams use it to explore live data with the ease of a spreadsheet and to build interactive data apps on top of Snowflake, Databricks, and BigQuery, with AI now doing a growing share of the work. We crossed $200M in ARR and raised an $80M Series E at a $3B valuation, and we are growing fast.
The roleThis is value marketing, owned by Business Value Services: turning the outcomes customers have already realized into proof the go-to-market team uses to win and expand accounts.
As our Business Value Marketing Manager, you'll own how the value customers realize with Sigma becomes proof the whole go-to-market team can use. You'll build the system that tells us which customers are seeing results and why, then turn those outcomes into a steady supply of published proof and reference-ready advocates that sales and Business Value Services can pull from to win and expand accounts.
This is an individual-contributor role and an entry point into marketing at Sigma.
What you'll own- The value-proof engine Build and run the system that turns customer outcomes into published proof on a predictable cadence: case studies, videos, and quote cards grounded in real outcome data. This role turns customer outcomes into proof for prospects, the market, and the sales team.
- Advocacy and references Grow a referenceable-customer bench relevant to our field sales teams, run the advocacy program, and feed Majors and ABM with proof tied to the value a customer has already realized.
- Value stories at events Source and prepare customer speakers for our biggest annual events such as Snowflake Summit, Databricks DAIS, and our own Workflow conference. Own the Sigma User Meetups (SUMs) webinar series.
- Reviews and recognition Drive review volume and quality on G2 and Gartner Peer Insights, and run programs like "Built with Sigma" awards that give customers a reason to put their name next to ours.
- The Customer Advisory Board Own and mature Sigma’s CAB program in partnership with Business Value Services, and turn what you hear into both product input and pipeline.
- Cross-Functional Distribution of Resources Bring relevant stories into the website, the sales plays, and the ABM pages.
- The agentic stack Operate the AI-first system (Sigma, Claude, and the connected tooling) so drafting, repurposing, and distribution run at a volume one person plus agents can sustain, and improve that system as you go.
What you bring
- Three to five years in B2B SaaS value marketing, customer advocacy, customer reference, customer success, BVS, or a closely related field. This is an entry point into marketing, so adjacent experience counts.
- A track record of creating proof and references yourself, not only executing an existing playbook.
- Strong writing and storytelling instinct, and the judgment to find the one outcome in a customer conversation that a prospect will actually care about.
- Comfort with AI tooling. You have built, or are eager to build, agentic workflows, and you are not precious about doing by hand what an agent can do better.
- Data fluency. You can work inside a warehouse-native analytics product, pull your own outcome numbers, and partner with RevOps without needing everything handed to you.
- Event and customer-speaker exposure, and the diplomacy to manage customer relationships and executive stakeholders
- A cross-functional operator who works across sales, Business Value Services, customer success, product marketing, and field marketing without friction.
The base salary range for this position is $126 - 148k annually.
Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work at Sigma Computing. This role is eligible for stock options, as well as a comprehensive benefits package.
About us:
Sigma is the AI Apps and agentic analytics platform built on the cloud data warehouse. Business and technical teams use Sigma to explore live data, build intelligent applications, and automate critical workflows all without moving data or breaking governance. Sigma supports a spreadsheet interface, SQL, Python, and native AI in a single governed workspace, giving every team the speed to act and IT the control to scale. Sigma is trusted by more than 2,000 customers, including AMD, Duolingo, Colgate-Palmolive, and JPMorgan Chase.
Sigma announced its $80M in Series E financing in May 2026. The round was led by Princeville Capital, with new strategic investors Databricks Ventures, ServiceNow Ventures, and Workday Ventures participating alongside returning investors Altimeter Capital, Avenir Growth Capital, D1 Capital Partners, K5 Global, NewView Capital, Spark Capital, Sutter Hill Ventures, and XN. This milestone follows Sigma reaching $200M in annual recurring revenue in April 2026, with more than 100% year-over-year growth and 1.1 million new active users added in the latest fiscal year.
Come join us!
Benefits For Our Full-Time Employees:- Equity
- Generous health benefits
- Flexible time off policy. Take the time off you need!
- Paid bonding time for all new parents
- Traditional and Roth 401k
- Commuter and FSA benefits
- Lunch Program
- Dog friendly office
Sigma is an equal opportunity employer. We are committed to building a smart and strong team regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, veteran, or any other protected status. We look forward to learning how your experience can enable all of us to grow.
Note: We have an in-office work environment in all our offices in SF, NYC, London and Sydney.
Our Privacy Practices
When you submit a job application on this site, Sigma processes your personal data for the purposes of evaluating your candidacy for employment at Sigma and as otherwise needed throughout the recruitment and hiring process. Please review Sigma’s Candidate Privacy Notice for more details. Please note that your personal data may be transferred to a country other than the one in which it was provided (including to the USA, the UK, and Canada, Australia).
Sigma’s use of AI
This hiring process utilizes artificial intelligence tools to assist in candidate screening and assessment. Our AI tools are designed to complement, not replace, human decision-making.
Skills Required
- Three or more years in B2B SaaS customer marketing, advocacy, or customer reference
- Proven track record building a customer proof engine (case studies, videos, quote cards) not just running one
- Strong writing and storytelling with ability to identify prospect-relevant customer outcomes
- Real comfort with AI tooling and building/operating agentic workflows
- Data fluency with warehouse-native analytics products and ability to pull outcome metrics and partner with RevOps
- Event and customer-speaker program experience, plus diplomacy managing customer relationships and executive stakeholders
- Cross-functional operator comfortable working with sales, customer success, product marketing, and field marketing
What We Do
Sigma is not another Business Intelligence tool. Sigma is the only Cloud Analytics solution with a spreadsheet-like interface that enables anyone to explore data at cloud scale and speed. Discover what happened, why it happened, and what will happen.
