The Role
The Senior Customer Marketing Manager drives customer marketing strategies, advocates for customer engagement, and collaborates with various teams to boost customer success and business growth.
Summary Generated by Built In
Artificial Intelligence. Actual Impact.
At Docebo, AI isn’t just a buzzword — it’s how we help teams move faster, perform better, and focus on the work that actually matters. Our learning platform is built with smart, time-saving tools that personalize training, cut the busywork, and make learning feel like less of a chore (and more of a superpower).
We’re building the future of learning, and we’re doing it with a team that loves to challenge the status quo. If you're excited by the idea of using AI to make work-life better for real people — not just in theory — you're in the right place.
Still thinking it over? At Docebo, values aren’t just posters on the wall — they show up in how we work every day. We lead with what we call the Docebo Heart: we trust each other, assume positive intent, and make space for the differences that make our team stronger.
So… what are you waiting for? Join 900+ Docebians around the world and help us reinvent the way people learn.
About This Opportunity:
The Senior Customer Marketing Manager will lead and optimize customer marketing strategies that drive advocacy, deepen engagement, and support business growth. This role focuses on fostering customer advocacy, creating opportunities for customers to engage with Docebo, and amplifying customer success stories and evidence.
This position is key to scaling Docebo’s customer marketing programs, strengthening relationships with high-value customers, and ensuring satisfaction across the customer lifecycle. You’ll also collaborate closely with the Revenue Marketing team to support customer upsell initiatives.
The ideal candidate brings a strong background in B2B technology marketing and customer relationships, a passion for storytelling and strategic proof points, exceptional marketing and writing skills, and high relational intelligence for engaging with enterprise executives.
- Customer Marketing Strategy:
- Drive the creation and execution of Docebo’s customer marketing and advocacy programs.
- Work closely with our Customer Advocacy Analyst to support and track customer references & engagement. Similarly, partner with the Senior Community Manager to engage our customers via the vibrant and very active Docebo Community.
- Advise the Revenue Marketing team as they create upsell campaigns and personalized content journeys across different roles, verticals, and customer segments.
- Customer Content Creation :
- Secure customer stories from high-profile brands and strategic accounts, focusing on key verticals or industries, ROI, and measurable impact.
- Manage and scale customer evidence programs like testimonials, peer reviews (G2, Gartner, etc.), customer videos, and more.
- Elevate and advocate for the voice of the customer across marketing programs—event participation, videos, webinars, blogs, speaker decks, and press quotes.
- Develop processes for automating story capture from sources like Gong calls and review site feedback, enabling scalable story creation.
- Ensure that customer stories and data-driven success metrics are integrated into the content journey to highlight ROI for key customer segments.
- Champion Engagement:
- Scale the Docebo Champions program to foster advocacy (and peer-learning in Community) increasing engagement and brand loyalty.
- Standardize and scale the gifting and rewards strategy to incentivize and recognize customer achievements, building long-term relationships.
- Be a key driver of major customer events like our bi-annual Customer Advisory Board meetings or customer experiences at our annual Inspire conference.
- Represent the Voice of the Customer:
- Collaborate closely with Product, Customer Success, and Marketing teams to align customer marketing efforts with broader company goals.
- Synthesize customer insights from various channels, including the Docebo Ideas Portal, CABs, FABs, review sites, and the community to inform product and marketing strategies.
- Support technical enablement of the Docebo platform by partnering on customer-facing product communications and webinars as needed.
- Measurement & Reporting:
- Establish KPIs and continually measure the performance of customer marketing initiatives, focusing on leading indicators like engagement and content creation, and lagging indicators such as NPS, retention, and revenue influenced by customer champions.
- Provide actionable insights and optimization strategies to improve customer marketing efforts and drive measurable business impact.
Requirements:
- 5+ years of experience in customer marketing, product marketing, or customer success, preferably in B2B tech enterprise environments.
- Proven experience in managing customer-related content creation, advocacy programs, and community-driven engagement strategies.
- Strong project management skills, with a focus on cross-functional collaboration and execution across various teams.
- Excellent interpersonal skills and the ability to build long-lasting relationships with high-profile customers.
- Proficiency in tools like Salesforce, Gong, Asana, and marketing automation platforms.
#LI-Hybrid
Benefits & Perks 😍
-Generous Vacation Policy, plus extra floating holidays to use for religious or cultural events that matter to you
-Employee Share Purchase Plan
-Career progression/internal mobility opportunities
-Four employee resource groups to get involved with (the Docebo Women's Alliance, PRIDE, BIDOC, and Green Ambassadors)
-WeWork partnership and “Work from Anywhere” program
Hybrid Office Model 🏢
We believe when people are together, they develop deeper relationships and accelerate innovation. Because of this, all Docebo employees worldwide are “hybrid.” We encourage in-person collaboration while supporting work-from-home when employees need dedicated focus time, allowing Docebians to do their best every day. Each team leader is able to decide how often their teams come into the office, considering the needs of the team and the employee’s needs. Our Talent Acquisition team will let you know about the role you are applying for and the hybrid details during the first interview.
About Docebo 💙
Here at Docebo, we power learning experiences for over 3000 customers around the world with our easy-to-use, AI-powered Suite designed to close the enterprise learning loop. We have successfully achieved 2 IPOs (TSX: DCBO & NASDAQ: DCBO), been recognized as a Top SaaS e-learning Solution, and are growing exponentially in the process.
Docebo is a global company with offices in North America, EMEA, APAC and more. Our people believe in six core values, simply defined and manifested in everything we do - Innovation, Simplicity, Accountability, Togetherness, Curiosity, and Impact. If this sounds like you, now is your time to join one of the fastest-growing learning technology companies on the market. Apply today!
Docebo is an Equal Employment Opportunity employer. We are committed to diversity and inclusion in our workforce. All qualified applicants and employees will receive consideration for employment regardless of their race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), national origin, citizenship status, age, disability, genetic information, or any other category protected under applicable law.
Any individuals requiring a reasonable accommodation to assist with their job search or application for employment should send an e-mail to recruiting_accommodations
(at) docebo.com. The e-mail should include a description of the requested accommodation and the position you’re applying for or interested in.
Top Skills
Asana
Gong
Marketing Automation Platforms
Salesforce
Am I A Good Fit?
Get Personalized Job Insights.
Our AI-powered fit analysis compares your resume with a job listing so you know if your skills & experience align.
Success! Refresh the page to see how your skills align with this role.
The Company
What We Do
Docebo is redefining the way enterprises leverage technology to create and manage content, deliver training, and understand the business impact of their learning experiences. With Docebo’s multi-product learning suite, enterprises around the world are equipped to tackle any learning challenge and create a successful learning culture within their organization.
Why Work With Us
Here at Docebo, we power learning experiences for over 3000 customers around the world with our easy-to-use, AI-powered Suite. We have successfully achieved 2 IPOs (TSX: DCBO & NASDAQ: DCBO), been recognized as a Top SaaS e-learning Solution, and are growing exponentially in the process.
Gallery
