Senior Customer Marketing Manager

We are seeking a passionate and results-driven Customer Marketing Manager to join the dynamic Safeguard Global marketing team. In this role, you will play a crucial part in cultivating and nurturing strong relationships with our existing customers to maximize retention, drive expansion, and enhance client loyalty. You will be responsible for developing and executing targeted marketing strategies that increase the lifetime value of customers, ensuring they have a seamless and positive experience with our brand.  

This role requires a strategic and creative thinker as well as a strong executor with experience in multi-channel programs that drive business growth. You are highly collaborative and able to both partner with and influence cross-functional teams while continuously gathering customer insights to refine and improve our approach. 

Key Responsibilities: 

• Customer Retention and Loyalty: Develop and execute customer-centric, multi-channel marketing programs that drive engagement, improve retention, and increase customer lifetime value (CLV). Ability to globalize campaigns a strong plus. 

• Campaign Development: Create targeted (segmented), personalized marketing campaigns that nurture relationships and promote customer advocacy, including email, content, and digital marketing strategies.  

• Customer Insights & Feedback: Actively gather and analyze customer feedback through internal tools and collaboration with Sales to inform and optimize marketing efforts. 

• Collaboration: Work closely with others in the marketing department (Content, Product Marketing, Ops) and cross-functional teams including Product, Sales, Sales Operations, Customer Support, and Business Insights to understand customer needs and preferences, as well as ensure consistent messaging and a unified client experience. 

• Customer Journey Optimization: In partnership with VP, Demand Generation, design and implement marketing initiatives that guide customers through the Safeguard Global lifecycle, from interest to acquisition and adoption, to renewal, upsell and advocacy. 

• Segmentation & Personalization: Utilize customer segmentation and behavior analysis to develop personalized and compelling marketing strategies and communications. 

• Reporting & Optimization: Track the success of customer marketing initiatives through KPIs, providing reports and recommendations to improve engagement, retention, and expansion efforts. 

Required Experience & Qualifications: 

• Bachelor's degree in Marketing, Business, Communications, or a related field. 

• Minimum of 8 – 10 years of experience in customer marketing, retention marketing, or a related role, ideally within a B2B, IT or SaaS environment. 

• Proven track record of developing and executing successful customer retention strategies and marketing campaigns. 

• Strong understanding of customer journey mapping, lifecycle marketing, and segmentation. 

• Direct experience in CRM platforms (Salesforce, etc.) and analytics tools (Google Analytics, etc.). 

• Understanding of marketing automation tools (Pardot, etc.) in order to partner with email team on campaigns and track results. 

• Excellent analytical skills with the ability to interpret data, derive insights, and adjust strategies. 

• Experience working cross-functionally with product, sales, and customer success. 

• Experience with A/B testing and optimization a plus 

• Experience working with international marketing teams a plus 

Required Soft Skills: 

• Strong Communication Skills: Ability to craft compelling messages and engage with customers through various channels (email, webinars, etc.). 

• Relationship-Building: Skilled in building long-term relationships with customers and fostering trust and loyalty. 

• Collaboration & Teamwork: Ability to work effectively in a cross-functional team environment, aligning multiple stakeholders toward common goals. 

• Problem-Solving Mindset: Ability to identify challenges and proactively implement solutions that enhance the customer experience. 

• Customer-Centric Thinking: Deeply empathetic to customer needs, with a focus on delivering value and creating positive experiences at every stage of the customer lifecycle. 

• Adaptability: Comfortable with a fast-paced environment and able to adjust quickly to new tools, strategies, and customer needs. 

• Project Management: Strong organizational skills, with the ability to manage multiple projects and deadlines simultaneously. 

Who we are and what we do: 

Safeguard Global is…Global! We help 1500+ companies hire, manage, and pay employees in 170+ countries. Join us to meet diverse talent, explore new cultures, and connect with amazing folks from around the globe. ✈️

Our Global Benefits 

• 👨‍💻 Autonomy & Flexibility (Work in Any Way): Remote first, with the flexibility to include school runs and gym breaks in your schedule all while maintaining a high standard of work.
• 🧑‍🍼 Bonding Leave: Enjoy paid leave to bond with your new family member.  
• 🎁 2 Charitable Days: Contribute to causes you believe in.  
• 🏆 Reward & Recognition Program: Be rewarded for your success and championing our values.  
• 💰 Corporate bonus/SIP: All Guardians are eligible for our annual bonus scheme or sales incentive plan. 
• 🏢 Coworking Space: Need to meet with a client, utilize admin services or just get out of the house? We’ve got you covered with flexible workspace options based on location.

Why become a Guardian: 

• ✈️ International Environment: Grow your network internationally and collaborate across the world. Interact, discover cultures, and tap into local expertise.  
• ⭐ Our Culture: We emphasize the people factor in everything we do. Our nurturing culture ensures your ideas reach our leaders and your contributions get the recognition they deserve.
• 📚 Learning: We support your continuous growth by providing access to 2 learning platforms, where you can learn at your own pace. 

Next Steps: 

To express your interest, please click on the following link. We wish you the best with your application. Our Guardian promise to you is to keep in touch to arrange the next stage should your application meet the position's requirements, and or a gentle update if you have been unsuccessful at this time. 

Welcome to the Future of Work!

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