At ZoomInfo, we encourage creativity, value innovation, demand teamwork, expect accountability and cherish results. We value your take charge, take initiative, get stuff done attitude and will help you unlock your growth potential. One great choice can change everything. Thrive with us at ZoomInfo.
As the Customer Marketing Manager, you will report to the Senior Director, Customer Engagement Marketing. As part of the Customer Engagement team, your priority will be to deeply understand the customer lifecycle so you can efficiently drive them through onboarding and adoption through emails, newsletters, in-app communications, and other creative avenues to drive delightful customer experiences.
What You’ll Do:
- Own the strategy and execution of the customer experience from a customer journey and communication perspective for ZoomInfo’s Operations platforms: Ringlead, DaaS, Enrich and Route
- This individual will partner with PMMs to develop a strategic cadence of customer-focused communications to drive adoption, engagement, and overall KPIs
- Drive creation of dashboard or Tableau reporting for top metrics and analytics of campaigns
- Own the strategy, execution, and maintenance of the nurtures, renewal, and upsell campaigns
- Lead the customer communication strategy on an as-needed basis for the products of Chorus, Engage and ZoomInfo Talent
- Be the voice of the customer throughout the organization
- Advocate for the customer through streamlined communications and prioritization of messages
- Conduct interviews (individual, round table) to understand pain points and areas of opportunity and strengths. Leverage interviews and insights to improve the customer journey and communication strategy
- Find creative avenues to support our CX org (Onboarding, Customer Success, Support) to deliver delightful customer experiences
- While scaled comms are our bread and butter, we are looking for creative ways to support our CX org. From CS enablement, to tips and tricks, to customer roundtables. Help us push the envelope when it comes to engaging our customers throughout their lifecycle
What You’ll Bring:
- Bachelor's degree, emphasis in marketing, analytics or related subject preferred
- 8+ years customer engagement/lifecycle marketing experience delivering highly successful user acquisition and engagement strategies
- Experience with building out a successful customer lifecycle
- Ability to coordinate, manage, and execute multiple marketing campaigns at the same time
- Strong project management skills, with experience in planning and producing marketing programs in a fast-paced, often ambiguous environment
- Passion for data analysis and working towards a clearly defined metric.
- Team oriented, yet highly autonomous. Someone that is motivated by helping others as much as they are motivated about excelling in their individual role
- Can work effectively across many stakeholders and pivot quickly when priorities change
- Experience working in a fast-paced, high growth, global organization. Preferred if that experience has been working with globally distributed teams
- Ability to execute quickly with the ability to pivot projects as needs change
- Excellent interpersonal and communication skills (both verbal & written)
- Can operate and be efficient with minimal supervision or guidance
- Strategic thinker with the tactical skills to execute on ideas
- GainSight and/or Pendo experience is a plus!
#LI-PS1 #LI-hybrid #LI-remote
Actual compensation offered will be based on factors such as the candidate’s work location, qualifications, skills, experience and/or training. Your recruiter can share more information about the specific salary range for your desired work location during the hiring process. We want our employees and their families to thrive.
In addition to comprehensive benefits we offer holistic mind, body and lifestyle programs designed for overall well-being. Learn more about ZoomInfo benefits here.
Below is the US base salary for this position. Additional compensation such as Bonus, Commission, Equity and other benefits may also apply.
$97,600—$134,200 USD
About us:
ZoomInfo (NASDAQ: ZI) is the trusted go-to-market platform for businesses to find, acquire, and grow their customers. It delivers accurate, real-time data, insights, and technology to more than 35,000 companies worldwide. Businesses use ZoomInfo to increase efficiency, consolidate technology stacks, and align their sales and marketing teams — all in one platform.
ZoomInfo may use a software-based assessment as part of the recruitment process. More information about this tool, including the results of the most recent bias audit, is available here.
ZoomInfo is proud to be an Equal Opportunity Employer. We are committed to equal employment opportunities for applicants and employees regardless of sex, race, age, color, national origin, sexual orientation, gender identity, marital status, disability status, religion, protected military or veteran status, medical condition, or any other characteristic or status protected by applicable law. At ZoomInfo, we also consider qualified candidates with criminal histories, consistent with legal requirements.
What We Do
Our platform empowers business-to-business sales, marketing, and recruiting professionals to hit their number by pairing best-in-class technology with unrivaled data coverage, accuracy, and depth of contacts. The company’s large and diversified customer base consists of over 20,000 customers from global enterprises, mid-market companies, and small businesses. On June 4, 2020, ZoomInfo became a publicly traded company, listing on Nasdaq as one of the largest technology initial public offerings of the past decade. Headquartered in Vancouver, Washington, ZoomInfo employs over 1,300 employees and has offices across the U.S. and in Israel. The company has been named a top place to work by Fortune, The Boston Globe, Inc., and numerous regional publications, and it has been recognized as one of the best software products by G2, a leading reviews publication for B2B solutions.
