Senior Customer Insights Analyst (m/f/d)

You are passionate about transforming complex data into actionable insights that drive customer growth, retention, and satisfaction? At SIXT, we are looking for a Senior Analyst Customer Insights (m/f/d) to uncover opportunities across the customer journey and influence strategic decisions with Marketing, Product, Digital, Operations, and CRM teams. Join Team Orange and help us shape the future of mobility through data-driven impact!

YOUR ROLE AT SIXT

• You own end-to-end analytics on customer questions like acquisition, retention, cross-sell, upsell, churn, and lifetime value

• You design, analyze, and operationalize experiments (A/B and multivariate tests) to optimize digital journeys, pricing, promotions, and CRM campaigns

• You build and maintain customer segmentations, churn models, and lifecycle frameworks that enable targeted experiences and communications

• You conduct deep-dive analyses across web, app, and station touchpoints, connecting insights to business impact

• You develop clear dashboards and metrics, enabling self-serve insights and data-driven decision-making for stakeholders

• You present insights and recommendations to senior leaders, driving strategic initiatives across the business

YOUR SKILLS MATTER

• Experience You bring 3+ years of experience in customer, product, or growth analytics, ideally in an international environment

• Technical Skills You are an expert in SQL and skilled in Python or R for advanced analysis, modeling, and wrangling large datasets

• Statistical Knowledge You are confident in experimental design, hypothesis testing, regression, time series, and retention analysis

• Data Visualization You are experienced with BI tools (Tableau, Looker, Power BI, or Quicksight) and skilled at data storytelling for non-technical audiences

• Business Acumen You translate complex business questions into structured analyses, measurable outcomes, and actionable recommendations

• Language You have excellent English skills; German or other European languages are a plus

WHAT WE OFFER

• Generous Time Off Enjoy 28 days of vacation, an additional day off for your birthday, and 1 volunteer day per year
• AI at your fingertips From day one, you'll have access to Claude by Anthropic and SIXTgpt, SIXT's own AI platform, to supercharge your work. We invest in every team member's AI journey: encouraging experimentation, building knowledge, and making sure you're ahead of the curve
• Work-Life Balance & Flexibility Benefit from a hybrid working model, flexible working hours, and no dress code
• Great Employee Benefits Access discounts on SIXT rent, share, ride, and SIXT+, along with partner discounts
• Training & Development Participate in training programs designed for your personal growth and development
• Health & Well-being Private health insurance to support your well-being
• Additional Perks Enjoy the Coverflex advantage system to enhance your employee experience

About us:

We are a globally leading mobility service provider with a revenue of €4.00 billion and around 9,000 employees worldwide. Our mobility platform ONE combines our products SIXT rent (car rental), SIXT share (car sharing), SIXT ride (taxi, ride, and chauffeur services), and SIXT+ (car subscription), giving our customers access to our fleet of 350,000 vehicles, the services of 4,000 cooperation partners, and around 5 million drivers worldwide. Together with our franchise partners, we are present in more than 110 countries at 2,000 rental stations. At SIXT, top-tier customer experience and outstanding customer service are our highest priorities. We believe in true entrepreneurship and long-term stability and align our corporate strategy with foresight. Get started with us and apply now!