PFB Job Description
Accountable for Primary & Secondary Sales
New Retail outlet addition to increase sales.
Distributor handling and the issues with regards to their claim.
Management of the secondary sales force in terms of Training, Performance evaluation, coordination and communication between them and the distributor.
Coordinating Brand promotion events.
Developing dealer and distributor network.
Widening the target market.
Preparing sales report.
Vendor Management.
Managing Inventory.
Ensure maintenance of displays and equipment Pepsi-Cola Company standards.
Monitoring competitor's activity, tracking daily sales and monitoring the effectiveness of secondary schemes.
Facilitate timely and quality feedback for all activities for all activities as per guideline.
Skills Required
- Accountable for primary and secondary sales.
- Add new retail outlets to increase sales.
- Handle distributor relations and resolve distributor claims.
- Manage secondary sales force including training, performance evaluation, coordination and communication with distributors.
- Coordinate brand promotion events.
- Develop dealer and distributor network.
- Widen target market and expand reach.
- Prepare sales reports.
- Vendor management.
- Manage inventory.
- Ensure maintenance of displays and equipment to Pepsi-Cola Company standards.
- Monitor competitor activity, track daily sales and monitor effectiveness of secondary schemes.
- Provide timely and quality feedback for all activities per guidelines.
What We Do
Varun Beverages Limited is one of the largest franchisees of PepsiCo in the world, specializing in the manufacturing, bottling, and distribution of carbonated and non-carbonated beverages. The company operates extensive bottling plants across India, Nepal, Sri Lanka, and several African markets. As a key partner for the Pepsi brand, VBL manages the end-to-end process from production to distribution in geographically pre-defined territories.
