Senior Customer Base Marketing Specialist

Are you looking to Optimize your life? Start your exciting path to a rewarding career today!
We are Optimum, a leader in the fast-paced world of connectivity, and we're on the hunt for enthusiastic professionals to join our team! We understand that connectivity isn't just a luxury anymore - it's a necessity that empowers lives, fuels businesses, and drives innovation. A career at Optimum means you'll be enabling progress and enhancing lives by providing reliable, high-speed connectivity solutions that keep the world connected. We owe our success to our amazing product, commitment to our people and the connections we make in every community.
If you are resourceful, collaborative, team-oriented and passionate about delivering consistent excellence, Optimum is the Company for you!
We are Optimum!
Job Summary
The Senior Customer Base Marketing Specialist's objective is to support B2B marketing activities targeted to existing Optimum Business customers with the goal of increasing revenue, retaining customers, and promoting loyalty. This role will be responsible for managing targeted marketing campaigns that focus on upgrade and upsell opportunities.
This will include overseeing creative development, campaign timelines, review and approval for tactics such as email, social media, and other content and digital marketing initiatives.
This role will report to the B2B Marketing Manager and work closely with key contacts in Offer Strategy, Creative Services, Data & Analytics, and Legal to develop and launch related marketing campaigns.
Responsibilities
• Support marketing campaigns for existing B2B customer base to improve customer satisfaction and business growth. • Oversee development of marketing tactics from concept to execution for organic and paid media. • Work with internal and external creative agencies for creative development and with external vendors on email deployments and direct mail execution. • Proof creative for informational accuracy, consistency, and communication effectiveness• Monitor campaign results and recommend enhancements to maximize results.• Assist with marketing plans to help with long-term growth and improved customer survivability.• Interface daily with cross functional teams including Offer Strategy, Data & Analytics, and Legal teams for B2B Customer Base marketing needs.
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Qualifications
• Bachelor's degree in marketing or related field• Minimum of 3-5 years' experience in a marketing or account management role, preferably B2B experience• Integrated marketing or advertising experience with knowledge of creative development preferred• Experience interfacing with internal and external creative agencies/vendors• Strong project management skills with proven track record of successfully leading all aspects of projects, from ideation to execution• Upbeat, energetic and enthusiastic person with a roll-up-your-sleeves attitude that challenges the status quo • Creative, flexible, and innovative team player with strong organizational and problem-solving skills• Ability to react and adapt to fast-changing business environment• Must be able to follow through on assignments with a sense of accountability• Experience in telecommunications a big plus!
At Optimum, we're fueled by our four core pillars: Taking Ownership, Upholding Transparency, Creating Community, and Demonstrating Expertise. Our commitment to empowering employees to take responsibility and embrace proactive problem-solving underpins Taking Ownership. Upholding Transparency is at the core of our culture, with open and honest communication fostering trust among our dedicated team and loyal customers. Creating Community is more than a goal; it's our daily commitment to fostering an environment of collaboration, innovation, and positivity. Demonstrating expertise is a promise we uphold through continuous learning and engagement with our customers to consistently deliver top-quality products and services. These pillars not only shape our culture but define Optimum as a place of excellence, trustworthiness, and thriving community, and we invite you to be a part of our journey.
If you have the drive to succeed and are ready to embark on a thrilling career, seize this opportunity today, and join our winning team, so together, we'll shape the future of connectivity.
All job descriptions and required skills, qualifications and responsibilities for a particular position are subject to modification by the Company from time to time, in the Company's discretion based on business necessity.
We are an Equal Opportunity Employer committed to recruiting, hiring and promoting qualified people of all backgrounds regardless of gender, race, color, creed, national origin, religion, age, marital status, pregnancy, physical or mental disability, sexual orientation, gender identity, military or veteran status, or any other basis protected by federal, state, or local law.
The Company collects personal information about its applicants for employment that may include personal identifiers, professional or employment related information, photos, education information and/or protected classifications under federal and state law. This information is collected for employment purposes, including identification, work authorization, FCRA-compliant background screening, human resource administration and compliance with federal, state and local law.
Applicants for employment with The Company will never be asked to provide money (even if reimbursable) as part of the job application or hiring process. Please review our Fraud FAQ for further details.
This position is identified as being performed in/or reporting to company operations in New York State. Salary ranges are supplied in compliance with New York State law. Pay is competitive and based on a number of job-related factors, including skills and experience. The starting pay rate/range at time of hire for this position in the posted location is $77,112.00 - $126,684.00 / year. The rate/range provided herein is the anticipated pay at the time of hire, and does not reflect future job opportunity.
Nearest Major Market: Brooklyn
Nearest Secondary Market: New York City