Senior Cross-Segment Marketing Communications Manager (m/w/div.)

Company Description

EVI Audio GmbH is part of the Bosch Building Technologies division. Bosch Building Technologies is divided into the international product business, which includes EVI Audio GmbH, and the regional system integration business. Currently, the three product areas of video systems, access control & intrusion detection systems and communication systems as well as the associated cross-sectional functions within the division are to be set up as an independent unit and then further developed as a sustainable core business by a new owner.

EVI Audio GmbH in Straubing is looking forward to receiving your application!

Job Description

The Senior Cross-Segment Marketing Communications Manager is part of the global Marketing Communications team in the Business Unit Communications, Security Systems division. The Marketing Communications department is a strong and dynamic in-house creative services team responsible for global marketing communications and brand management for the Bosch Communications, Sound and Audio portfolio covering the brands Bosch, Dynacord, Electro-Voice, RTS and Telex. The diverse product portfolio includes loudspeakers, audio electronics, intercom, public address systems and more – and targets an equally broad audience from musicians to governments to stadiums. Team members are based in Europe, the US, Singapore and China.

Strategic Leadership:

• Ensure a strong and specialized team of in-house experts who consult and support the segments in the areas of digital marketing, design and events
• Digital – a team that ensures our digital channels best serve our customers, partners and brands; manages the onboarding, ownership, access and compliance of digital channels including websites, content management systems, social media, project management software etc. Ensures digital platforms address the needs of our brands and segments.
• Design – a team that develops, documents and protects the corporate design of our various brands; directing and supporting the growing network of creative agencies through brand styleguides, digital templates and agency training materials
• Events – a team that identifies the best way to leverage various types of events to meet specific segment goals; supports the execution of global / regional / local events through expertise, standardization and strategic resourcing
• Asia Pacific & China Regional MarCom – support for the regional team (both regions retain their cross-segment MarCom coverage)
• Develop and drive comprehensive digital marketing communications strategies that align with the company’s business goals and objectives
• Lead the strategic planning and execution of digital marketing communications campaigns across web, social media, email, blogs, and other digital communication tools
• Identify and leverage market trends and competitor insights to ensure a competitive edge in digital communications

Team Leadership and Development:

• Build, empower and nurture a strong in-house team of specialized in-house experts who consult and support the segments in the areas of digital marketing, design and events
• Foster a culture of innovation, collaboration, and continuous improvement within the team
• Collaborate with cross-functional teams to ensure alignment and integration of digital marketing communications strategies

Digital Channel Management:

• Ensure our global / regional / local portfolio of digital channels best serve our customers, partners and brands
• Ensure our global / regional / local portfolio of digital platforms address the needs of our brands and segments
• Develop and execute digital marketing communications strategies across web, social media, email, blogs, and other digital communication tools
• Manage and optimize digital marketing communications campaigns to drive traffic, engagement, and conversions
• Coordinate with various departments to ensure alignment of digital marketing communications efforts with overall business objectives

Technical Expertise:

• Oversee the selection, implementation, and optimization of digital marketing communications tools and platforms
• Manages the onboarding, ownership and access of digital channels including websites, content management systems, social media, project management software etc.
• Ensure compliance with digital marketing communications regulations for digital channels
• Collaborate with central IT and digital teams to integrate digital marketing communications platforms with other business systems as necessary
• Oversee the implementation and maintenance of digital marketing communications tools, including CRM, CMS, email marketing, and marketing automation systems

Content Development and Optimization:

• Consult content creators on how to optimize content for various digital channels to best engage target audiences and support brand messaging

Performance Monitoring and Analytics:

• Establish and monitor key performance indicators (KPIs) to measure the success of digital marketing communications initiatives
• Utilize analytics tools to gain insights and make data-driven decisions to optimize digital communications efforts
• Prepare and present regular reports on digital marketing communications performance to senior leadership

Innovation and Growth:

• Stay abreast of emerging digital marketing communications trends, technologies, and best practices
• Identify opportunities for innovation and growth in digital communications strategies
• Lead the development of new digital marketing communications initiatives to drive engagement, conversion, and revenue growth

Qualifications

Requirements

• Degree in Marketing, Communications, Digital Media, Information Technology, or related field
• 10+ years of experience in digital marketing communications, with a focus on strategy implementation and execution
• Strong leadership skills with experience managing and developing teams
• Strong project management skills with the ability to lead cross-functional teams
• Proficiency in digital marketing communications tools and platforms, including SEO, SEM, CRM, CMS, email marketing, and marketing automation
• Proficiency in web development languages (HTML, CSS) and experience with content management systems
• Excellent analytical skills and experience with web analytics tools (e.g., Google Analytics)
• Strong project management skills with the ability to direct web development and design resources
• Excellent communication and interpersonal skills
• Language(s): English, German an advantage

Additional Information

We offer flexible working models: from various part-time options to mobile working and job sharing. Feel free to contact us.

Diversity and inclusion are not just trends for us but are firmly anchored in our corporate culture. Therefore, we welcome all applications, regardless of gender, age, disability, religion, ethnic origin or sexual identity.