Senior CRM Tech Manager(all genders)

Posted 6 Days Ago
Be an Early Applicant
Berlin
Senior level
eCommerce • Retail
The Role
In this role, the Senior CRM Tech Manager will enhance the company's CRM infrastructure using solutions like Braze. The position involves collaborating with various departments to automate and personalize customer communications, drive initiatives, and bridge technical and business objectives within an agile environment.
Summary Generated by Built In

THE ROLE & THE TEAM

The Lounge CRM team oversees the development and maintenance of the CRM solution Braze, utilized company-wide for all commercial communications to our customers across various B2C communication channels.

As a Senior CRM Tech Manager, you will play a key role in contributing to our CRM infrastructure, focusing on the development, maintenance, and enhancement of technical processes.

As part of our dynamic CRM team, you will thrive in a collaborative environment. This setting encourages close interaction with various departments including CRM Commercial, Product, Engineering, Analytics, and Research, fostering a culture of cross-functional synergy and innovation.

Your primary goal is to elevate our technical CRM communication setup. This involves closely aligning with business objectives and leveraging your technical expertise to lead initiatives aimed at delivering personalized messages that deeply resonate with our customers in an automated manner.

This is a hybrid position (40% office time, 60% work from home) and is based in Berlin.

INCLUSIVE BY DESIGN

At Zalando, our vision is to be inclusive by design. And this vision starts with our hiring - we do not discriminate on the basis of gender identity, sexual orientation, personal expression, ethnicity, religious belief, or disability status. You are welcome to leave out your picture, age, or marital status from your application. We only assess candidates on their qualifications and merit. 

We want to provide you with a great candidate experience. Feel free to inform us of any accommodations you may need, so we can best support you throughout the hiring process. 

do.BETTER - our diversity & inclusion strategy: https://corporate.zalando.com/en/our-impact/dobetter-our-diversity-and-inclusion-strategy

Our employee resource groups: https://corporate.zalando.com/en/our-impact/our-employee-resource-groups

WHAT WE’D LOVE YOU TO DO (AND LOVE DOING)

  • Elevate our commercial CRM communication to new heights by supporting on a technical level. Enable the commercial team to execute their strategies that ensure the right message reaches the right person, at the right time, through the right channel.

  • Drive initiatives forward by taking ownership of complex CRM challenges. Proactively engage with the team and stakeholders to gain comprehensive insights and devise innovative solutions.

  • Be instrumental in the entire CRM development process, from conceptualization and solution design to implementation, testing, and ongoing optimization. Operate within an agile environment, adapting swiftly to evolving requirements.

  • Seamlessly bridge the gap between technical intricacies and business objectives. Foster close relationships with your stakeholders and different product offerings within the group, conveying complex concepts in clear, accessible language to facilitate informed decision-making.

WE'D LOVE TO MEET YOU IF

  • You bring solid industry experience as a Senior CRM Automation / Tech Manager, proficient in leveraging email, push notifications, in-app, and on-site communications using leading 3rd-party CRM solutions such as Braze, Salesforce Marketing Cloud, Hubspot or Zeta Global.

  • Your expertise lies in automating personalized CRM communications at scale, ensuring efficiency and effectiveness in customer engagement. 

  • While not necessarily a developer, you have a foundational understanding of software development principles. Proficiency in at least one coding language such as Liquid, Python, Ruby, Java or JavaScript.

  • You excel in project management, adept at translating business requirements into technical projects. You’re skilled in breaking down complex tasks enabling effective collaboration within the team.

  • You possess a relentless drive for improvement, consistently questioning existing infrastructure and processes. You actively propose and implement enhancements that simplify team and stakeholder workflows.

  • Experience with Databricks, Contentful and/or Cloudinary is a plus.

If you have what it takes, we encourage you to apply even if you don't meet every requirement. You may just be the right candidate for this or other roles!

OUR OFFER

Zalando provides a range of benefits, here’s an overview of what you can expect. Ask your Talent Acquisition Partner to learn more about what we offer.

  • Employee shares program

  • 40% off fashion and beauty products sold and shipped by Zalando, 30% off Zalando Lounge, discounts from external partners

  • Two paid volunteering days a year

  • In a hybrid working model with 60% (or more) remote per week, actual practice is up to each team to best support their collaboration

  • Work from abroad for up to 30 working days a year

  • 27 days of vacation a year to start

  • Relocation assistance available (subject to prior agreement)

  • Family services, including counseling and support

  • Health and wellbeing options (including Gympass)

  • Mental health support and coaching are available

  • Drive your development through our training platform and biannual peer-to-peer review

Learn all about Zalando and our values here: https://jobs.zalando.com/en/?gh_src=22377bdd1us 

Please note that all applications must be completed using the online form - we do not accept applications via email.

The Company
HQ: Berlin
10,000 Employees
On-site Workplace
Year Founded: 2008

What We Do

Welcome to Zalando. Here’s some key info about us:

Our position and vision:
- We’re Europe’s leading online platform for fashion and lifestyle
- Founded in Berlin in 2008, we bring head-to-toe fashion to more than 50 million active customers in 25 markets; offering clothes, footwear, accessories, and beauty
- Our vision is to become The Starting Point For Fashion.

Our offering:
- Our assortment of international brands ranges from world-famous names to local labels
- Our platform is a one-stop fashion destination for inspiration, innovation, and interaction
- As Europe’s most fashionable tech company, we work hard to find digital solutions for every aspect of the fashion journey: for our customers, partners, and friends of our brand.
- Our logistics network with 12 centrally located fulfillment centers allows us to efficiently serve our customers throughout Europe, supported by warehouses in Italy, France, Poland, and Sweden with a focus on local customer needs.

Our beliefs:
- Our ambition is to combine our passion for self-expression through fashion with our unwavering commitments to sustainability and D&I
- We believe that our integration of fashion, operations, and online technology gives us the capability to deliver a compelling value proposition to both our customers and fashion brand partners.

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