JOB SUMMARY
This role is responsible for supporting the execution of member activation and engagement initiatives across products and solutions, with a particular focus on the clinical side of the business. As part of the Customer Relationship Management (CRM) team, this individual will contribute to developing a center of excellence for creating and managing profitable customer relationships and experiences. Key responsibilities include developing end-to-end strategies that will help with managing relationships with clinical partners, identifying C2V savings, overseeing wellness programs, addressing diagnosis and care gaps, and promoting member health through education and preventative steps.
Preferred experience as a clinician or in a clinical setting.
This role can be hybrid or remote. If you live with 50 miles of an office you are required to be onsite 3 days a week (T,W,Th). Outside of 50 miles will be remote.
ESSENTIAL RESPONSIBILITIES
Serve as a marketing resource for the aligned business area, ensuring marketing strategies support business objectives and member engagement goals.
Campaign & Channel Support: Support the execution of marketing campaigns (e.g., email, direct mail, mobile app, etc.) using CRM tools, targeting specific cohorts with relevant messaging.
Customer Segmentation & Targeting: Utilize customer data and insights based on demographics, behavior, and preferences to personalize marketing efforts.
Testing and Optimization: Perform A/B testing, multi-variant testing, and post-campaign analysis to optimize campaign performance.
Collaboration: Work cross-functionally with teams (e.g. Business Areas, Marketing, Product, Data and Operations) to deliver compelling, personalized customer journeys.
Reporting & Analysis: Assist in utilizing analytics dashboards (Tableau, MCI) to conduct regular post-campaign analysis, track performance and report out to aligned business leaders.
Other duties as assigned or requested.
EXPERIENCE
Required
5 years of experience in marketing strategy, campaign management, and CRM marketing.
3 years of experience in the design and execution of customer journeys across email, SMS, mobile apps, and web channels.
3 years of experience with campaign reporting, data analytics, and AI-driven marketing strategies to drive continuous optimization.
Preferred
3 years experience in marketing initiatives within a matrixed environment.
3 years experience in healthcare, insurance, or wellness industries.
SKILLS
Understanding of digital marketing principles, including segmentation, targeting, tracking, and analytics.
Experience in email and mobile marketing and CRM management.
Familiarity with CRM systems and technologies.
Basic understanding of marketing technology, data strategy, and customer experience best practices.
Familiarity with campaign performance measurement and optimization.
Analytical skills with the ability to translate data insights into actionable strategies.
Excellent communication and collaboration skills to work effectively with cross-functional teams.
Ability to manage multiple priorities and contribute to large-scale transformation initiatives.
Familiarity with regulatory requirements and best practices in data privacy and permission-based marketing.
EDUCATION
Required
Bachelor’s Degree in Marketing, Business, or related field or relevant experience and/or education as determined by the company in lieu of a Bachelor’s Degree.
Preferred
Master's degree in Marketing, Business, or related field
LICENSES or CERTIFICATIONS
Required
None
Preferred
None
Language (Other than English):
None
Travel Required:
None
PHYSICAL, MENTAL DEMANDS and WORKING CONDITIONS
Position Type
Office-Based or Remote Position
Physical work site required
Never
Disclaimer: The job description has been designed to indicate the general nature and essential duties and responsibilities of work performed by employees within this job title. It may not contain a comprehensive inventory of all duties, responsibilities, and qualifications required of employees to do this job.
Compliance Requirement: This job adheres to the ethical and legal standards and behavioral expectations as set forth in the code of business conduct and company policies.
As a component of job responsibilities, employees may have access to covered information, cardholder data, or other confidential customer information that must be protected at all times. In connection with this, all employees must comply with both the Health Insurance Portability Accountability Act of 1996 (HIPAA) as described in the Notice of Privacy Practices and Privacy Policies and Procedures as well as all data security guidelines established within the Company’s Handbook of Privacy Policies and Practices and Information Security Policy.
Furthermore, it is every employee’s responsibility to comply with the company’s Code of Business Conduct. This includes but is not limited to adherence to applicable federal and state laws, rules, and regulations as well as company policies and training requirements.
Pay Range Minimum:
$79,300.00Pay Range Maximum:
$127,100.00Base pay is determined by a variety of factors including a candidate’s qualifications, experience, and expected contributions, as well as internal peer equity, market, and business considerations. The displayed salary range does not reflect any geographic differential Highmark may apply for certain locations based upon comparative markets.
Highmark Health and its affiliates prohibit discrimination against qualified individuals based on their status as protected veterans or individuals with disabilities and prohibit discrimination against all individuals based on any category protected by applicable federal, state, or local law.
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For accommodation requests, please contact HR Services Online at [email protected]
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Skills Required
- 5 years of experience in marketing strategy, campaign management, and CRM marketing.
- 3 years of experience in the design and execution of customer journeys across email, SMS, mobile apps, and web channels.
- 3 years of experience with campaign reporting, data analytics, and AI-driven marketing strategies.
Highmark Health Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Highmark Health and has not been reviewed or approved by Highmark Health.
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Healthcare Strength — Medical, prescription, dental, and vision coverage are emphasized alongside 100% coverage for preventive exams, with onsite pharmacy access and fitness center availability at major campuses.
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Retirement Support — An employer‑sponsored 401(k) with a company match is highlighted, with AHN materials illustrating a 100% match on the first 4% plus an additional 1% employer contribution as an example within the enterprise.
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Wellbeing & Lifestyle Benefits — Wellness programs include stress‑management classes, health coaching, incentives for healthy activities, team‑member discounts, and volunteer incentives, with paid volunteer time also noted in the overall package.
Highmark Health Insights
What We Do
Highmark Health, a Pittsburgh, PA based enterprise that employs more than 40,000 people who serve millions of Americans across the country, is the second largest integrated health care delivery and financing network in the nation based on revenue. Highmark Health is the parent company of Highmark Inc., Allegheny Health Network, and HM Health Solutions. Highmark Inc. and its subsidiaries and affiliates provide health insurance to nearly 5 million members in Pennsylvania, West Virginia and Delaware as well as dental insurance, vision care and related health products through a national network of diversified businesses that include United Concordia Companies, HM Insurance Group, and Visionworks. Allegheny Health Network is the parent company of an integrated delivery network that includes eight hospitals, more than 2,800 affiliated physicians, ambulatory surgery centers, an employed physician organization, home and community-based health services, a research institute, a group purchasing organization, and health and wellness pavilions in western Pennsylvania. HM Health Solutions focuses on meeting the information technology platform and other business needs of the Highmark Health enterprise as well as unaffiliated health insurance plans by providing proven business processes, expert knowledge and integrated cloud-based platforms. A national blended health organization, Highmark Health and our leading businesses support millions of customers with products, services and solutions closely aligned to our mission of creating remarkable health experiences, freeing people to be their best. Headquartered in Pittsburgh, we're regionally focused in Pennsylvania, Delaware, West Virginia and New York, with customers in all 50 states and the District of Columbia. We passionately serve individual consumers and fellow businesses alike. Our companies cover a diversified spectrum of essential health-related needs, including health insurance, health care delivery, population health management, dental solutions, reinsurance solutions, and innovative technology solutions. We’re also proud to carry forth an important legacy of compassionate care and philanthropy that began more than 170 years ago. This tradition of giving back, reinvesting and ensuring that our communities remain strong and healthy is deeply embedded in our culture, informing our decisions every day.
