The Role
Own and optimize end-to-end user communications (push, in-app, email). Configure campaigns, design triggered sequences, run A/B tests, analyze KPIs (ER, IR, LTV), report regional performance, and explore user data for growth opportunities while collaborating with Product, Marketing, BD, and Creative teams.
Summary Generated by Built In
We are seeking a growth-minded Senior CRM Specialist to own and elevate our end-to-end user communication ecosystem.
Key Responsibilities
- Configuration and management of user communication (push & in-app & email)
- Collaboration with cross-functional departments and teams (Business Development, Product, Marketing, and Creative Lab) to develop and maintain a consistent content plan
- Analysis of key network KPIs (ER, IR, LTV) and user lifecycle
- Regular data analytics, including hypotheses, A/B tests, campaign effectiveness, etc
- Reporting on region-specific metrics and communication performance
- Testing of new mechanics and content
- Exploration of the user database to identify insights and growth opportunities
Skills, Knowledge and Expertise
- Experience in CRM/Email/targeted marketing
- Experience working with large user databases
- Proficiency in generating reports and visualizing data (Tableau, Looker, Google Sheets)
- Experience in constructing and analyzing product funnels
- Ability to design sequences of triggered communications
- Proficiency in working with User Engagement platforms
- Fluency or working proficiency in Portuguese
Job Benefits
- Help us challenge injustice by creating fair choices for millions of people across 1100+ cities in 48 countries.
- Develop your professional skills with access to mentoring, career consulting, and learning programs.
- Collaborate with teams around the world and gain international experience through our Global Talent Exchange Program.
- Engage in company-wide challenges, awards, sports activities, employee-led social impact and volunteering projects.
- Work alongside people who take initiative, speak openly, and challenge themselves to grow.
- Improve your language skills through co-financed courses and internal speaking clubs.
Final benefits may vary depending on the location
About
inDrive is a global tech company on a mission to challenge injustice through fair choices. We started in 2012 in the coldest city on Earth, when a group of friends created a way for people to agree on fair ride prices. That idea grew into one of the world’s top ride-hailing apps, now with 400M installs across 48 countries.Today, we offer more than rides: from freight and delivery to intercity travel and financial services, all designed to put people first. We are committed to having a positive impact on people’s lives both through our core business, which supports local communities via a fair pricing model; and through the work of our impact programs. Ready to ignite your inner drive?
Skills Required
- Experience in CRM, email, or targeted marketing
- Experience working with large user databases
- Proficiency in reporting and data visualization (Tableau, Looker, Google Sheets)
- Experience constructing and analyzing product funnels
- Ability to design sequences of triggered communications
- Proficiency with User Engagement platforms and campaign tooling
- Experience with A/B testing and campaign effectiveness analysis
- Fluency or working proficiency in Portuguese
Am I A Good Fit?
Get Personalized Job Insights.
Our AI-powered fit analysis compares your resume with a job listing so you know if your skills & experience align.
Success! Refresh the page to see how your skills align with this role.
The Company
What We Do
inDrive is a global IT and transportation platform inDrive is one of the world’s fastest growing online ride-hailing services. Its services are available in over 749 cities in 46 countries throughout the world. The Company’s app has been downloaded over 150 million times. inDrive offers other services, including intercity transportation, freight and cargo services, as well as delivery services in different markets of operations. inDrive is based in Mountain View, California, and operates regional hubs in the Americas, Asia, the Middle East, Africa and the countries of the CIS, and employs over 2,000 people. In early 2021, inDrive achieved unicorn status after closing a $140m investment round with Insight Partners, General Catalyst, and Bond Capital, which valued the company at $1.23 billion.
