We are seeking a highly skilled and innovative Senior CRM MarTech Associate/ CRM MarTech Manager to join our Global CRM team. Reporting directly to the MarTech Director, the successful candidate will play a critical role in executing our segmentation and personalisation strategies.
Responsibilities:
Lead the MarTech function for predictions, owning the roadmap for tools such as CDP, engagement platform, analytics, experimentation, and data pipelines.
Configure and manage CDP connections (e.g. data warehouse, analytics, ad platforms, engagement tools), ensuring high data quality and reliability.
Analyse customer behaviour and transaction data to identify key segments, triggers, and opportunities for personalisation and upsell.
Create retention dashboards and opportunities discovery with LLMs and MCP extensions that elevate the analytics capabilities of the team.
Build and maintain audience definitions and segments in the CDP for acquisition, retention, and experimentation use cases.
Define tracking plans and event taxonomies that capture critical customer behaviours across products and platforms
Partner with Data to define metrics and dashboards that measure the impact of CRM initiatives.
Write API requirements and payload specifications for MarTech integrations.
Use templating/ scripting to enable dynamic content and complex personalisation logic in CRM campaigns.
Maintain up‑to‑date documentation (PRDs, specs, tracking plans, data flows) for all CRM initiatives.
Collaborate with Growth, Product, and Engineering stakeholders to define lifecycle strategies that enhance customer experience, activation, and retention across prediction markets.
Translate commercial objectives into clear lifecycle goals, test plans, and KPIs.
Requirements:
4-7 years of hands-on experience managing Customer Data Platforms (CDP) and CRM tools in a high‑growth environment.
Comfortable with a modern AI stack and orchestrate a working team of AI agents and sub-agents to complement the workflows.
Proven track record of driving measurable improvements in retention, engagement, and LTV with advanced technologies
Experience working with growth and product teams on experimentation, funnel optimisation, and lifecycle programs in a seasonal sporting environment
Strong SQL skills, with the ability to query large and complex datasets, build audience definitions, and self‑serve analysis.
Strong understanding of sporting events, sportsbook or/ and options-trading.
Skills Required
- 4-7 years hands-on experience managing Customer Data Platforms (CDP) and CRM tools
- Comfortable with a modern AI stack and orchestrating AI agents and sub-agents
- Proven track record driving measurable improvements in retention, engagement, and LTV with advanced technologies
- Experience with experimentation, funnel optimisation, and lifecycle programs working with growth and product teams
- Experience in a seasonal sporting environment (sporting events, sportsbook)
- Strong SQL skills for querying large/complex datasets and building audience definitions
- Strong understanding of sporting events, sportsbook and/or options-trading
Crypto.com Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Crypto.com and has not been reviewed or approved by Crypto.com.
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Fair & Transparent Compensation — Pay is considered market‑competitive in select engineering, product, trading, compliance, and senior roles, with external postings and salary snapshots indicating strong bands in some geographies. Standout offers appear at higher levels, reinforcing that top‑of‑band packages are attainable in certain teams.
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Healthcare Strength — Benefit descriptions include medical, dental, and vision coverage across U.S. roles. Core health insurance is presented as part of a standard modern fintech package alongside other essentials.
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Leave & Time Off Breadth — Benefit materials reference PTO, sick time, and attractive annual leave with additional days for occasions. Time‑off provisions are positioned as a consistent element of the offering, with regional variation.
Crypto.com Insights
What We Do
Crypto.com was founded in 2016 on a simple belief: it's a basic human right for everyone to control their money, data and identity. Crypto.com serves over 10 million customers today, with the world’s fastest growing crypto app, along with the Crypto.com Visa Card — the world’s most widely available crypto card, the Crypto.com Exchange and Crypto.com DeFi Wallet.
