The Role
The Sr. CRM Marketing Manager will lead CRM strategy for sports campaigns, optimize marketing automation, and analyze performance to enhance user engagement.
Summary Generated by Built In
About Us
Powered by one of the largest global newsrooms in sports media, The Athletic brings sports fans the most comprehensive stories about the teams, sports and athletes they love. The Athletic’s newsroom of 500+ full-time staff delivers in-depth coverage of hundreds of professional and college teams across more than 47 North American markets and all 20 football clubs in the English Premier League, as well as many Championship clubs.
About the Role
The Athletic is seeking an experienced lifecycle marketer to join the CRM team. In this role, you will own the development of programs across the user journey that increase engagement, build daily reading habits, and drive subscription growth among sports fans. The ideal candidate is a customer-focused, results-driven marketer with a strong track record of using CRM to shape user behavior through thoughtful experimentation and optimization. You excel at turning analysis into strategy, working seamlessly with cross-functional partners, and driving measurable performance improvements.
This role is 100% remote for candidates currently residing in the United States or Canada.
Responsibilities
- Develop and optimize CRM programs that drive engagement, conversion and retention throughout the user lifecycle.
- Drive continuous improvement through sophisticated experimentation programs that measure both immediate and long-term business impact.
- Collaborate with Design and Marketing teams to ensure lifecycle communications reinforce value propositions and support the evolution of our brand.
- Identify opportunities for hyper-personalization, behavioral targeting, and AI tools to deepen reader engagement and power new customer journeys.
- Partner with Data teams to build reporting dashboards and translate user insights into actionable lifecycle strategies.
- Integrate major sports moments and product launches into lifecycle programs through cross-functional collaboration.
- Maintain comprehensive documentation and performance reporting for all live lifecycle journeys.
- Oversee transactional email operations, compliance, and delivery.
- Communicate proactively and clearly with business leaders and stakeholders about strategy, execution, and performance tracking to plan.
Requirements
- 7+ years experience planning, executing, and analyzing lifecycle marketing programs, with strong expertise in multi-channel marketing automation.
- Superior project management and communication skills with the technical skills to translate stakeholder and business needs into actionable items.
- Proven experience leading an email/CRM management function.
- Extensive experience working with CRM platforms (Iterable, Braze, Sailthru, etc.) .
- Demonstrated understanding of email marketing best practices and technical infrastructure, including deliverability, hygiene and IP health as well as compliance laws such as CAN-SPAM.
- Strong quantitative and qualitative rigor that translates performance data and customer insights into high-impact CRM programs.
- Experience with A/B and multivariate testing, experiment design, and post-campaign analysis.
- Proficient with drag-and-drop email builders and basic HTML troubleshooting.
- Interest in sports and media is a plus, but is not required.
- Bachelor’s degree or equivalent experience.
The annual base salary range for this role is $110,000.00 - $130,000.00 USD. The total compensation offered for this position may vary based on factors such as education, experience, skills, and location. It may also include non-cash rewards and benefits. The base salary range is subject to change and may be modified in the future.
The Athletic offers unique perks and benefits to all full-time employees based on their country of residence. Our comprehensive US benefits package includes:
- Highly competitive, employer-contributed medical, dental, vision, basic life and disability insurance plans.
- Savings accounts for medical, wellness, and childcare expenses.
- 401k retirement savings plan and employer match.
- Paid time off including paid sick leave, 12 paid holidays, 15 days of accrued vacation to start, and up to 20 weeks of Paid Parental Leave.
For international candidates: Our global benefits packages offer similar benefits and perks, competitive to the local market.
The Athletic Media Company is an equal opportunity employer and enthusiastically encourages people from all backgrounds and experiences to apply. The Athletic will consider all applicants without regard to race, religion, color, national origin, ancestry, physical and/or mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, transgender status, age, sexual orientation, military or veteran status, or any other protected characteristic under applicable law.
Click here to review our Applicant Privacy Notice, which describes how and when The Athletic Media Company collects, uses, and shares certain personal information of job applicants and prospective employees.
Beware of fraudulent job recruiting schemes! Our recruiters use [email protected] exclusively. We do not conduct interviews via text or instant message and we do not ask candidates to download software, to purchase equipment through us, or to provide sensitive personally identifiable information, such as bank accounts or social security numbers. If you have been contacted by someone claiming to be a recruiter with The Athletic but operating from a different email address about a job offer, please report it as potential job fraud to the law enforcement and to [email protected].
Top Skills
Braze
Crm Platforms (Iterable
Email Marketing Tools
Sailthru)
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The Company
What We Do
Here for every sports story that matters.
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The Athletic (http://theathletic.com) is a subscription-based media publisher of smarter sports coverage for die-hard fans. Founded in 2016, The Athletic’s all-star team of writers have produced thousands of quality stories for subscribers free of ads, pop-ups and auto-play videos. The Athletic now offers in-depth local coverage in 47 North American pro sports markets along with premium national coverage across MLB, NFL, NBA, NHL, NCAA & more. Readers can count on original, authentic storytelling written by talented local and national sports journalists like Ken Rosenthal, Pierre LeBrun, Seth Davis, Stewart Mandel, Shams Charania and many more.
The company is headquartered in San Francisco, CA.
