Nothing exists to make tech feel exciting again.
Founded in London in 2020, we’ve grown from idea to global challenger in just a few years. Backed by GV (Google Ventures), EQT Ventures, and C Ventures, and investors like Tony Fadell (iPod), Casey Neistat, and Kevin Lin (Twitch), we’re now sold in 40+ markets with millions of users worldwide.
- Set the global CRM strategy with revenue, retention, and LTV as the headline metrics; email runs as a commercial channel first
- Design the lifecycle programme end-to-end: onboarding, post-purchase, cross-sell, repeat purchase, win-back, and dormant reactivation
- Build the editorial backbone: a content calendar where every send has clear commercial or relationship intent, aligned to brand and product narrative
- Run a structured test-and-learn programme with proper hypotheses, holdouts, and rigorous measurement
- Build the reporting infrastructure from the ground up and translate results into clear next actions
- Partner with Marketing, Creative, Product, and Retail to align around customer experience and trade priorities
- Hire, coach, and develop the CRM team as it scales through 2026 and 2027
- Five or more years building and running CRM programmes at scale; consumer tech, DTC, or a high-growth product-led business is the sweet spot
- Comfortable in the data yourself: you build reports, interrogate numbers, and turn findings into decisions
- Commercial fluency: you think in revenue, AOV, repeat rate, and contribution margin; opens and clicks are diagnostics, not the scorecard
- Platform-agnostic across modern ESPs, CRM tools, and ecommerce platforms; experience with Bird is a plus, not a requirement
- Editorial and design judgement: you know what good copy reads like, what strong design looks like, and you're hands-on in the platform
- You've worked somewhere the playbook didn't exist yet and you built it; you make decisions with incomplete information and bring structure where there isn't any
- A bias for shipping: you'd rather get something live and iterate than wait for a perfect brief
- Location: London (Kings Cross & Farringdon offices)
- Working Pattern: This is a full-time, in-office role (5 days a week). We move fast, and that means being physically present. We design flexibility around personal needs, but we focus on the magic that sparks when we're all in the same room.
- Commute: We ask that you live within a 60-minute commute of your home office location.
Skills Required
- Five or more years building and running CRM programmes at scale
- Platform-agnostic across modern ESPs, CRM tools, and ecommerce platforms
- Experience with data reporting and analysis
- Strong editorial and design judgement
What We Do
Today, we’re left with just a few large incumbents. Lacking instinct and courage, they use research and analysis as crutches to make cold, unexciting and derivative products. Consumers are bored, no longer inspired by technology and instead feel uneasy about big tech and its impact on people's lives and society. Nothing is igniting change in the world. We’re here to make tech fun again, unleash creativity, and inspire our community to shape the future with us. About us: Nothing is a UK-based privately held company with backing from GV (formerly Google Ventures), EQT Ventures, C Ventures and other private investors including Tony Fadell (Principal at Future Shape & inventor of the iPod), Casey Neistat (YouTube personality and Co-founder of Beme), Kevin Lin (Co-founder of Twitch) and Steve Huffman (Co-founder and CEO of Reddit
