YOUR FUTURE, ON DEMAND
The ideal blend of stability and flexibility. A genuinely human employer that cares for people and the planet. True autonomy to shape what comes next, for us and you. This is the perfect platform to take your career where you want.
Back in 2005, we pioneered Europe’s first TV streaming service. Today, we’re the world’s first certified climate neutral TV streaming provider. Several million users across three countries. Over 230 colleagues of 47 nationalities. We’re the grown-up start-up, helping to shape a better future since day one. That hasn’t changed, even if the world has. We’re friendly, international, inclusive – and our people say we’re reliable and transparent, too. It’s why they trust us and believe in what we do.
THE ROLE
In recent years we have attracted millions of new users and built up our direct communication skills e.g. via email marketing and notifications across all platforms. TV streaming is the future of TV and engagement, retention as well as reactivation of our users is of increasing importance for Zattoo.
In order to accelerate our marketing efforts, we are currently looking for a motivated (Senior) CRM Manager to join our Performance & Retention Marketing team in Berlin. You will take full ownership of our multichannel and multiplatform user-facing communication (email, push notification, in-app messaging) in Germany, Austria, and Switzerland. You will also strategically develop the domain to drive user engagement, retention and maximize business impact.
THE CONSUMER MARKETING TEAM
You will report directly into the Team Lead Performance & Retention Marketing Team which is a subunit of the Consumer Marketing Team.
If you are looking for a data-driven environment that encourages continuous learning, ownership and autonomy the Consumer marketing team is the right place for you. We have a culture of transparency, hunting opportunities, embracing mistakes as a measure of learning and a very cooperative style of working together.
WHAT YOU’LL DO
- Develop and execute a comprehensive, multi-channel CRM strategy across the entire customer lifecycle
- Own the operational management of our lifecycle segments and communication flows, using channels like email, push notifications, and in-app messages
- Dive deep into data to uncover insights about customer behavior, identify key segments and journey milestones
- Measure and report the impact of your initiatives on core business KPIs like LTV, retention and churn.
- Exercise exceptional stakeholder management skills with both technical and non-technical partners.
- Manage and optimize our CRM tech stack, ensuring we are leveraging our tools to their full potential to create personalized and automated customer journeys.
WHAT YOU’LL BRING
- 3-5+ years of experience in CRM management, preferably in the subscription business
- Proven track record of developing and executing successful CRM strategies and lifecycle management
- Strong analytical skills and proficiency in data analysis
- Excellent understanding of customer segmentation, lifecycle marketing, and personalization
- Comfortable operating with a high degree of independence. You can switch easily between strategic thinking and hands-on execution.
- Experience with Customer engagement platforms like Braze or similar
- Excellent communication, ownership, and interpersonal skills
- Ability to understand HTML at a level to troubleshoot and edit email templates at code level
- Above entry level knowledge of SQL and Shopify Liquid is a bonus
- Proficient German and English language skills are obligatory for this position
WHY JOIN US?
At Zattoo, you’re always on firm ground with real freedom to explore. You’ll have the support and opportunity you need to go far, while you’re helping us create a sustainable and entertainment-filled future for all.
WHAT WE OFFER YOU
- Reward: strong market competitive salary
- Recharge: 30 days vacation plus public holidays
- Regulate: trust based flexible working hours and the option for remote work worldwide for up to 8 weeks per year
Plus:
- We’re sharing: Free access to the best streaming experience on the market
- We're developing: Your own development budget, German classes and Zattoo all-company hack days
- We’re inclusive: ‘Zattooies’ are a fun, engaged, and diverse team made up of 47 nationalities
- We’re healthy: Health checks, mental wellbeing support, team sports and more!
- We’re responsible: We are carbon neutral, an active employee Green team, discounted BVG tickets and free bike rentals
- We’re sociable: A calendar of events with fireside chats, lunches, in-house bar, BBQ’s, monthly socials, summer party and an annual off-site event
Zattoo enables our users to view indiscriminately and we reflect that in our team too. Regardless of race, gender, sexual orientation, religion, national origin, age, disability or any other characteristic protected by law we encourage everyone to apply and will give everyone equal consideration. We are an equal opportunities employer, join us and help build a diverse team dedicated to the future of TV.
You can learn more about us at: https://zattoo.com
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What We Do
We are one of the leading TV streaming providers in Europe with several million monthly users, serving both B2B and DTC markets. Founded in 2005, we have more than 250 employees and are headquartered in Zurich with another location in Berlin and remote presences in Europe and North America. With our DTC business, users in Switzerland, Germany and Austria watch a variety of TV channels as well as a selection of video-on-demand content on almost all available devices via the Zattoo apps. Since 2012, we have also been running our own B2B business, making our technology available to media companies and network operators as an international TV-as-a-Service platform. Zattoo strives to satisfy existing customers and users and attract new ones by offering state of the art TV features with a superior user experience across many devices and platforms. For our achievements as a TV streaming pioneer, we were awarded the Technology and Engineering Emmy® Award by the National Academy of Television Arts and Sciences for 2020, among others. We act responsibly: We have been carbon neutral since 2020. We are taking active action to further reduce our carbon footprint. As the first TV streaming provider worldwide, we therefore even operate one of our data centres directly in a wind turbine. We are growing and we are looking for new team members. If you like space for creativity, want to feel empowered, if you prefer an atmosphere of continuous learning and trust based working then Zattoo is the right place for you. We have a culture of embracing mistakes as a measure of learning and a very respectful style of working together. At Zattoo we can be ourselves and simply do what we are best at
