The Senior CRM Manager is responsible for leading Envato’s CRM and lifecycle marketing strategy, with a strong focus on elevating email marketing performance and customer engagement. This role owns the end-to-end CRM content strategy, including segmentation, campaign planning, execution and optimisation, ensuring a data-driven and customer-centric approach.
As a people leader, the role develops and empowers a team of CRM specialists while partnering cross-functionally to deliver personalised, high-impact customer experiences.
Through technical expertise and strategic thinking, this role plays a key part in shaping lifecycle initiatives that support Envato’s broader marketing and growth objectives.
What you'll be doing
- Lead, coach and develop a team of CRM specialists, fostering high performance, accountability and collaboration
- Own and manage the email marketing calendar, ensuring alignment with brand, product and business priorities
- Define and execute a data-driven CRM and lifecycle strategies to improve customer acquisition, activation and retention
- Design and optimise customer segmentation frameworks to deliver targeted, personalised communications
- Oversee the strategy, execution and continuous optimisation of CRM campaigns across the customer lifecycle
- Continually evolve existing CRM processes to improve efficiency, scalability and impact
- Champion the use of AI, automation and emerging technologies to enhance personalisation, experimentation and operational effectiveness
- Leverage Iterable and other CRM technologies to build scalable, automated and technically robust lifecycle programs
- Analyse campaign performance and customer data to generate insights and drive continuous improvement
- Partner closely with Research to understand customer behaviour, motivations and drivers of engagement
- Collaborate with Brand to ensure messaging, tone of voice and creative execution align with Envato’s brand standards
- Work cross-functionally with Marketing, Product, Tech and Customer Success to align CRM initiatives with broader business goals
- Ensure best practice in email marketing, including deliverability, compliance, testing and optimisation frameworks
- Contribute to broader marketing strategy discussions and planning as a senior member of the Marketing division
About you
- Minimum of 8 years experience in CRM and lifecycle marketing, with a strong focus on email marketing
- Demonstrated experience leading and developing high-performing teams with strong attention to detail
- Deep understanding of email marketing best practices, including segmentation, automation, testing and optimisation
- Hands-on experience with Iterable or similar marketing automation platforms, with strong technical aptitude across CRM systems
- Strong analytical skills with the ability to translate data into actionable insights
- Excellent copywriting and editing skills, with the ability to craft compelling, customer-focused messaging
- Strong stakeholder management skills, with experience partnering across Marketing, Product and Customer Success
- Demonstrated experience leveraging AI and automation to improve CRM performance, scalability and personalisation
- Proven ability to review and optimise existing processes, identifying opportunities for innovation and continuous improvement
- Strong understanding of data privacy and marketing compliance regulations, including the SPAM Act and GDPR etc
- Experience working in a global, digital or subscription-based business
- Familiarity with customer research methodologies and applying insights to lifecycle strategy
- Knowledge of CDP’s including data unification and audience segmentation
- Experience contributing to broader marketing strategy and planning at a senior level
Essential
Desirable
What We Do
Hi there! We're so happy you found us. Founded in a Sydney garage in 2006, Envato was born from a desire to make a positive impact. Now, 15 years later, we remain independently owned and committed to creating opportunities for our creatives to thrive. As a proud B Corp, we focus on a long-term vision, balancing purpose and profit for sustainable growth. We’re one of the world’s leading online creative communities for creative assets and tools. We provide genuine opportunities for creators worldwide to create, earn and grow. In the process, we're striving to make creative success accessible and achievable for all, both independently and as part of a global community. There are many ways to work, and flexibility is key. A remote-first culture is in our DNA, and wherever our people are in the world, we pledge to provide a unique and caring work environment. We have offices in Melbourne, Guadalajara, and Los Angeles, with over 600 people worldwide. From engineers and product owners to designers and marketers, our global and diverse teams are packed with talented and creative individuals who are fiercely passionate about working in a values-driven business. Envato is about more than just the bottom line. It’s work made with heart.
