Senior CRM Manager

Job Posted 7 Days Ago Posted 7 Days Ago
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Berlin
Senior level
Software
The Role
The Senior CRM Manager at OneFootball is responsible for leading CRM strategy, optimizing conversion funnels, managing multi-channel campaigns, leveraging data-driven insights, and collaborating with cross-functional teams. The role focuses on enhancing user engagement and retention through personalized communications and effective analysis of campaign performance.
Summary Generated by Built In

Senior CRM Manager

Location: Berlin

Type: Full-Time

 About OneFootball

OneFootball is the world’s #1 digital football platform, with more than 100 million active users across the world. Founded in 2008, we have come a long way to provide our users with the best personalised digital football experience. At OneFootball, our purpose is to disrupt the status quo and make football more accessible, inclusive, and enjoyable. We are a product-driven company with an obsession with crafting a great user experience backed by world-class engineering.

 

We are seeking a Senior CRM Manager to lead our CRM strategy, driving personalized, data-driven interactions to boost retention, engagement, and revenue. In this role, you will be responsible for optimizing conversion funnels, managing campaigns and experimentation, audience segmentation and automation throughout the user journey.
 

Key Responsibilities:

CRM Strategy:

  • Further develop and execute a comprehensive CRM strategy aligned with business goals, contributing to a seamless customer lifecycle journey from onboarding to loyalty.
  • Develop personalized campaigns to drive retention, user engagement, and upsell opportunities.

Campaign Management:

  • Oversee multi-channel CRM campaigns (email, push notifications, in-app messages) from planning to execution, ensuring alignment with user needs and brand tone of voice.
  • Continuously test, analyze, and optimize campaigns to improve KPIs such as open rates, click-through rates, and conversion rates.

Data-Driven Insights:

  • Leverage user behavior data and segmentation to create targeted campaigns and personalized communication.
  • Monitor, analyze, and report on CRM performance metrics, translating insights into actionable recommendations.

Tool & Technology Ownership:

  • Manage CRM tools and platforms, ensuring optimal performance and integration with other marketing and analytics systems.
  • Evaluate and implement new technologies to enhance CRM capabilities.

Collaboration:

  • Work closely with cross-functional teams (Product, Engineering, Design) to align CRM efforts with broader business initiatives.

Qualifications:

Experience:

  • 5+ years in CRM, lifecycle marketing, or retention marketing, preferably in a mobile app or digital-first environment.
  • Proven track record of driving retention and engagement through multi-channel campaigns.

Technical Skills:

  • Proficient in CRM tools.
  • Strong analytical skills with experience in data segmentation and campaign performance analysis.
  • Familiarity with A/B testing and automation workflows.

Soft Skills:

  • Exceptional project management skills with a detail-oriented approach.
  • Strong communication and collaboration abilities, capable of working with diverse teams.
  • Creative mindset with a focus on delivering exceptional user experiences.

Why Join Us?

In Germany, we support a flexible work model, offering the possibility to work remotely while encouraging occasional office visits for collaboration and team engagement.

  • 🌴 Vacation Days: 26 days, plus 1 extra day each calendar year (up to 5) + your birthday off 🎉
  • 🌟 Personal Days: 5 "OneFootball Days"—take time off when life happens, no questions asked!
  • 💰 Additional Pension Contribution for a secure future 🏦
  • 📚 Learning & Development Budget: €600 per year (after probation) to help you grow 🚀
  • 🧠 Mental Health Support via OpenUp—because your well-being comes first ❤️
  • 💻 Company-Issued MacBook to power your success!
  • 🌍 Remote Work Abroad: Up to 63 days per year working from another EU country and up to 6 weeks outside of the EU.

 

No matter where you are, OneFootball is committed to providing a workplace that values flexibility, balance, and personal growth. Join us today! 🏆

 

At OneFootball, we value the insights and ideas that stem from having a diverse team. We believe everyone should have the opportunity to be a part of the beautiful game—irrespective of gender, race, ethnicity, nationality, age, background, sexual orientation, religion, team followed, or other personal traits. Whether you're a dedicated 24/7 football fan or not, we actively seek to recruit and support a diverse team to ensure our platform, football, and the wider world are viewed through an inclusive lens.


 


 

The Company
Berlin
393 Employees
On-site Workplace
Year Founded: 2008

What We Do

No one gets fans closer to the beautiful game than OneFootball. Reaching over 100 million monthly active users worldwide, OneFootball is the most popular football media platform for the new generation of football fanatics. Understanding that the world’s football obsession goes beyond the 90 minutes of a match, OneFootball users get access to the most comprehensive football coverage on and off the pitch: from breaking news, highlight clips and live streaming to statistics and live scores of hundreds of leagues and competitions worldwide – fans get all the content they crave. OneFootball is the only company to offer single live football matches in-app on a free and pay-per-view basis, while native integration from OneFootball’s network of over 150 clubs, leagues, federations, players, as well as hundreds of independent content creators, and broadcasters adds close to 200k pieces of editorial and video content per month. Founded in 2008, the company has a global reach – with headquarters in Berlin and regional hubs in London, Singapore and Lisbon – and is deeply embedded in the football ecosystem, with shareholders including top-tier clubs Arsenal, Barcelona, Bayern Munich, Chelsea, Juventus, Liverpool, Manchester City, Paris Saint-Germain, Real Madrid, Olympique de Marseille, Borussia Dortmund and Tottenham Hotspur, as well as the German FA. OneFootball is available in 12 languages and is the best-rated sports app in the world, based on millions of App Store and Google Play reviews

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