Senior CRM Lifecycle Manager

At FORMEL SKIN, part of the VOY family, we're redefining how people access healthcare. Together, we're building one of Europe's leading digital health platforms, helping millions of people improve their health through personalised treatments across dermatology, weight management, and preventative care.

Backed by some of Europe's leading health and consumer investors, FORMEL SKIN and VOY combine medical expertise, technology, and customer-centric innovation to make evidence-based healthcare more accessible, convenient, and effective. To date, we have supported millions of customers and patients through personalized treatment journeys and continue to expand our impact across new health categories.

Our ambitious team brings together experts from healthcare, consumer technology, product, growth, and operations. Based in Berlin and operating internationally, we're building the future of digital healthcare—and we're looking for exceptional people to join us on this journey.

As a CRM Manager (m/w/d) at FORMEL SKIN/VOY, you will take ownership of lead growth, newsletter performance, and strategic projects. This role is ideal for someone who is confident in building campaigns, analysing performance, continuously experimenting and iterating, and collaborating across functions. You will be a key player in setting up exciting journeys and scaling our growth efforts in CRM.

What you’ll be doing

• Lead Conversion & Nurturing: Build and optimize journeys for newsletter signups, funnel abandoners, and returning leads. Use persona, behavioral, and source data to build segmented and personalised workflows. Collaborate across teams to tailor messaging to the user’s persona and journey stage.

• Addressable Base Growth: Own all opt-in touchpoints, including newsletter pop-ups and onsite forms, and lead experimentation to improve performance. Track and improve double opt-in (DOI) rate and consent quality. Ensure opt-in tracking is consistent and compliant across platforms.

• Strategic Partnerships & Campaigns: Drive CRM execution for key partnerships, brand launches, and other strategic initiatives. Coordinate stakeholders across CRM, Brand, Copy, Tech, and external partners. Apply CRM best practices to drive partner campaign performance.

• Campaign QA, Monitoring & Hygiene: Own delivery and quality across lead and onboarding campaigns for CRM. Monitor deliverability, error rate, DOI trends, and other hygiene metrics. Troubleshoot proactively and build internal dashboards to surface learnings. Ensure all communications are compliant, consistent, and performing.

What you need to shine

• 3–5 years of CRM or lifecycle marketing experience, ideally in DTC, subscription, or eCommerce environments.

• Proven experience creating and executing campaigns in tools like Customer.io, Braze, Iterable, or Klaviyo.

• Confidence working with data platforms like Tableau, GA, or Looker to analyse performance.

• Strong attention to detail—you notice what’s broken before anyone else does.

• Comfort working cross-functionally with a wide range of stakeholders in Brand, Copy, Performance, Data, Product, and Tech.

• German and English fluency.

• Structured, proactive, and ready to take ownership.

Nice to Have

• Basic HTML for email QA.

• Familiarity with GDPR/EAA and CRM deliverability best practices.

• Experience launching referral, loyalty, or new marketing channels.

Why work with us?

• Own and scale CRM in a high-growth healthtech: At FORMEL SKIN, you’ll shape how we connect with and retain our patients through smart, data-driven journeys. This is more than a CRM role—it’s a strategic opportunity to craft personalised experiences that drive loyalty, reactivation, and long-term growth. Collaborate across teams, take full ownership of your projects, and help define what best-in-class lifecycle marketing looks like in digital dermatology.

• Benefits to perfectly fit you: every candidate is unique, and we're dedicated to supporting your specific needs and aspirations. To support this, we offer a diverse benefits package including 28 days vacation, a NAVIT or Urban Sports Club membership, employee discounts on our products, a professional development budget, flexible working hours & a remote work allowance.

• Building a great team together: At FORMEL SKIN, we believe that building a great team and fostering strong interpersonal relationships are fundamental to our success. If you're passionate about collaborating with like-minded individuals, you'll appreciate our approach, which includes regular company events, a team event budget, and bonuses for employee referrals.