Office location: Cambridge, UK – This position offers flexible working options, including predominantly remote work. However, applicants should be based (or be willing to relocate) within a comfortable commuting distance of our office to attend onsite as required.
Are you a marketing expert who knows how to build authentic partnerships with external creators and influencers that excite players and deliver measurable commercial results?
As Senior Creator Marketing Manager at Jagex, you'll lead creator marketing across the entire RuneScape franchise, including Old School RuneScape, RuneScape, and RuneScape: Dragonwilds. Working closely with Product Marketing and Community teams, you'll develop and execute creator campaigns that fuel player growth, deepen community engagement, and bring our games to new audiences around the world.
This is a high-impact role with global scope, combining strategic planning with hands-on campaign delivery. From identifying the perfect creators to negotiating partnerships, launching campaigns, and reporting performance, you'll own the entire creator marketing lifecycle while building long-term relationships that strengthen the RuneScape brand.
What you'll be doing:
- Develop creator marketing strategies that support the unique goals and audiences of RuneScape, Old School RuneScape, and RuneScape: Dragonwilds.
- Lead end-to-end creator campaigns, from briefing, budgeting, and creator selection through to negotiation, execution, reporting, and optimisation.
- Build campaigns across YouTube, Twitch, TikTok, Instagram, and emerging creator platforms, selecting the right creators for each audience and objective.
- Develop long-term relationships with creators, ensuring partnerships remain authentic and continue beyond individual campaigns.
- Deliver campaigns that drive meaningful business outcomes, including Membership growth, game downloads, Wishlists, and player acquisition.
- Leverage existing creator and celebrity relationships while identifying new partnership opportunities that broaden the reach of the RuneScape franchise.
- Scout influential creators and well-known RuneScape fans beyond the traditional gaming space.
- Partner with Paid Media teams to amplify creator campaigns and maximise performance.
- Work with agencies, creator networks, and external partners while maintaining ownership of key creator relationships within Jagex.
- Measure campaign success through clear KPIs and reporting, presenting actionable insights and recommendations to senior stakeholders.
- Stay ahead of creator, platform, and cultural trends, identifying new opportunities before they become mainstream.
What we're looking for:
- Strong proven experience in Creator & Influencer Marketing within the gaming industry.
- A well-established network of creators, agencies, talent managers, and industry contacts.
- Proven experience planning and delivering creator campaigns from concept through to performance reporting, with demonstrable commercial results.
- Strong project management skills, capable of managing multiple campaigns across several products simultaneously.
- Experience owning creator marketing budgets and optimising spend against measurable business objectives.
- Strong commercial acumen, with experience measuring success through acquisition, conversion, ROI, and other commercial KPIs.
- Experience negotiating commercial agreements and managing creator partnerships.
- Excellent communication and relationship-building skills with the confidence to influence both internal stakeholders and external partners.
- Strong understanding of the rapidly evolving creator landscape across long-form, livestreaming, and short-form content.
What we offer:
When you join Jagex you can look forward to a generous Perks & Benefits package including:
- Private Healthcare, including Dental Plan.
- Minimum 6% Pension contributions.
- Employee Assistance Programme & onsite Counselling.
- Life Insurance.
- Discretionary annual performance bonus.
- Enhanced family leave policies from day 1.
- Flexible working hours.
- 25 days annual leave + Bank holidays & the option to buy/sell holidays + so much more!
Inclusion & Accessibility Statement
We are committed to providing equal opportunities and creating an environment where everyone can thrive. We welcome applications from all backgrounds, and we recruit, develop, and promote based on merit and ability.
If you require any reasonable adjustments to support you during the recruitment process, please let us know when you’re invited to interview.
Right to Work Statement
This role is only open to applicants who have the permanent right to work in the UK. We are unable to provide or take over visa sponsorship for this position, either now or in the future. Applicants must therefore be able to demonstrate their ongoing eligibility to work in the UK without the need for employer sponsorship.
About Jagex:
We are Jagex: The RuneScape Company- home to one of gaming’s most enduring success stories. We create deep, community-powered games with worlds that evolve, inspire, and endure. Our flagship MMORPG franchise, RuneScape has welcomed over 300 million player accounts, inspiring generations of players across PC and mobile for 25 years.
As we begin our 26th year, we are accelerating our strategy to expand RuneScape into a broader ecosystem of forever games and connected experiences, grounded in a renewed commitment to integrity and fair play. This includes the reduction of monetisation mechanics, as well as the launch of RuneScape: DragonWilds into Steam Early Access in 2025 representing a major step in building a multi-genre future for the RuneScape universe. We remain focused on building enduring worlds, empowering player-led innovation, and laying the foundations for the boldest era in RuneScape’s history. For more information, visit www.jagex.com.
Headquartered in Cambridge, United Kingdom, We are home to passionate creators, storytellers, engineers, and even a few dreamers, all united by a single mission- to shape the future of online worlds and empower players to make them their own. We’re looking for people to join us who share our ambitions & values - We foster an inclusive workplace built on trust, autonomy, and a shared passion for creating experiences which inspire our communities. Our values guide everything we do: We Embrace Fellowship by collaborating and sharing openly. We Hone our Craft by always learning and improving; We Honour our Vows by being honest and transparent; We are our Customers’ Heroes by striving to understand our team & player needs, and We Seize The Day by making the most of every opportunity.
Join us. The next era of RuneScape - and the next chapter of Jagex: The RuneScape Company - starts now.
Skills Required
- Proven experience in Creator & Influencer Marketing within the gaming industry
- Well-established network of creators, agencies, talent managers, and industry contacts
- Proven experience planning and delivering creator campaigns end-to-end with demonstrable commercial results
- Strong project management skills; able to manage multiple campaigns across products
- Experience owning creator marketing budgets and optimising spend against business objectives
- Strong commercial acumen with experience measuring acquisition, conversion, ROI and related KPIs
- Experience negotiating commercial agreements and managing creator partnerships
- Excellent communication and relationship-building skills; ability to influence internal and external stakeholders
- Strong understanding of creator landscape across long-form, livestreaming, and short-form content
- Based in or willing to relocate to within comfortable commuting distance of Cambridge, UK (attend onsite as required)
- Permanent right to work in the UK; employer cannot provide visa sponsorship
What We Do
A leader in creating deep and engaging forever games on PC, Console & Mobile that empower our communities. Jagex was founded in 2001 and is today one of the UK’s biggest and most respected video game developers and publishers. Famed for its flagship MMOs RuneScape and Old School RuneScape, Jagex has welcomed more than 300 million player accounts to its world and created a $1bn lifetime franchise revenue. Today the RuneScape franchise exists beyond running games in live operations; our titles are forever games that connect and inspire millions of players, with content and experiences both inside and outside of inexhaustible game worlds. Both RuneScape and Old School RuneScape, on PC and mobile, offer ever-evolving, highly-active worlds and our community-focused development ethos empowers players to have a real say in how each game is shaped. Jagex has added to its skill set with the acquisitions of Pipeworks and Gamepires in 2022, bringing our expertise to titles such as SCUM, helping to make SCUM a forever game. It also works with external partners on products such as Melvor Idle and This Means Warp; bringing these titles to new and existing audiences. Jagex employs more than 600 people at its Cambridge headquarters and around the world at Pipeworks in North America, and Gamepires in Europe. We’re always on the hunt for talented people to work across the business, to help the company to achieve its goals.
