The Role
Lead creative ideation, strategy and execution for branded and editorial campaigns across Hypebeast and Hypemaker. Develop concepts, deliver social-led and integrated campaign assets, oversee production (video, animation, 3D, photography, events), manage budgets and timelines, present to clients, mentor junior staff, and contribute to team business objectives and culture initiatives.
Summary Generated by Built In
Hypebeast is a leading global platform for contemporary culture and lifestyle, and a premier destination for editorially-driven news and commerce. Founded in 2005, it became a publicly listed company in 2016, and today boasts a global readership across North America, Asia Pacific, Europe and more. The Group has expanded its publishing brands to a wider scope, encompassing Hypebeast and its multiple content distribution platforms, creative agency Hypemaker, and e-commerce and retail platform HBX.
Senior Creatives leads the creative ideation, strategy and execution for our branded pitches and campaigns. They develop campaign concepts and deliver assets with confidence and consistency, whilst also mentoring junior members of the team.
They are fluent in the modern cultural and creative landscape, with a deep understanding of the cultural space Hypebeast occupies. They rely on their taste, strategic thinking and creative skills to deliver breakthrough campaigns for our clients.
You will be working on white label brand campaigns with Hypemaker, as well as editorial campaigns that live on Hypebeast media channels.
Responsibilities:
- Own campaigns across Hypebeast Editorial Channels & Hypemaker White Label projects from briefing to final delivery, working into our Creative Director.
- Be a Content Specialist - understand the roles and production constraints of different content types (especially video) on social platforms.
- Specialise in social-led activations but be familiar with creating integrated campaigns.
- Communicate and champion creative thinking and technical execution to clients throughout each project.
- Be a detail-oriented senior when it comes to approving work with overall accountability.
- Have a general understanding of production costs and feel comfortable scoping projects alongside our Client Solutions and Production teams and take responsibility for delivering projects on time and on budget.
- Challenge briefs and strategies where necessary to champion the best work.
- Understand and contribute to the team’s business objectives, taking responsibility for helping deliver them.
- Help Client Solutions and Client Project teams manage clients - balancing creative flair with production realism to set and manage expectations around projects.
- Be an ambassador for the business both internally and externally.
- Work with the leadership team to develop, assess and implement initiatives that improve the work and culture of the company.
Requirements:
- 5+ years experience in the creative industry. Ideally come from a creative agency, publisher, record label or production background.
- Well rounded creative, happy to lead the work, or create it hands on.
- 360 thinking, able to concept everything from fully integrated above the line brand campaigns, to niche editorial content.
- Experience overseeing the production of films, animation, 3D, design assets, still photography & live events.
- Clear and concise communication skills, able to create a compelling pitch & present it with confidence.
- Strong art direction & visual design skills, with a discerning modern taste.
- Copywriting across 360 touchpoints.
- Proficiency in Adobe CC software, Keynote, Google Slides & emerging AI tools.
- Cultural fluency in spaces relevant to our audience including: Youth culture, fashion, sports, luxury, tech, automotive food, drink & music.
If you think you’ve got what it takes, please provide your cover letter, CV, portfolio and expected salary.
This position is based and located in London. Candidate must be eligible to work in UK.
Personal data collected is for recruitment purpose only.
Top Skills
Adobe Cc,Keynote,Google Slides,Ai Tools
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The Company
What We Do
Founded in 2005, Hypebeast Group is a leading global platform for contemporary culture and lifestyle, and a premier destination for editorially-driven news and commerce. Our business is comprised of three major divisions – Hypemedia, an umbrella of online editorial and social media platforms; Hypemaker, an in-house creative agency; and HBX, an e-commerce platform and experiential shopping destination.
Why Work With Us
HYPEBEAST is the #1 authority on youth culture across FASHION, MUSIC, ART, DESIGN & LIFESTYLE. We are growing & constantly improving as we invest more into our company and valued employees The best part about Hypebeast is the incredibly talent individuals & people you work with, the culture, and having the ability to create an impact.
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