At GWI we’re always looking for extraordinary people who thrive on making an extraordinary impact. Right now we’re looking for a Senior Creative Strategist to play a key role in our creative studio team in London. If that’s you, and making a difference gets you out of bed in the morning, keep reading. It could be the start of something, well, extraordinary.
Sounds great, what will I be doing? 🤔
As our Senior Creative Strategist you’ll: be the connective tissue between insight and creative output, working within our Creative Studio to develop briefs and campaign strategies that drive measurable results across our hybrid PLG/SLG business model.
You'll be joining a creative strategy function that's still relatively new, with frameworks, testing programs and workflows taking shape, AI-powered tools in play, with good momentum behind it. Your job is to pick up where we've left off: keep that momentum going, iterate on what's working, and bring your own strategic thinking into the mix. You'll work across our go-to-market teams to translate business objectives into compelling creative strategies that convert, using performance data to continuously optimise.
Reporting to the VP, brand and creative within our Creative Studio, you'll work across all marketing functions to ensure creative output attracts and engages the right audiences, moves them through the funnel, and drives real commercial impact.
A few things you’ll be responsible for:
It’s also fun; shaking things up is what working for GWI is all about. You’ll need to be flexible, comfortable with continuous change, and working in a high-tempo environment.
What do I need to bring with me? 🧳
You’ll need to be able to demonstrate the core skills this role requires. You don't have to tick all the boxes right away; the important thing is that you’re willing to learn. Here’s what the team will be looking for in you:
👉 Demonstrable experience in creative strategy, brand strategy, or a closely related field - ideally within B2B tech, SaaS, or data/insights companies.
👉 A portfolio or examples of work that show strategic thinking, not just creative execution - we want to see how you've connected audience insight to creative output and commercial results.
👉 Proven ability to develop creative briefs that translate complex propositions into compelling creative concepts across multiple channels and audience segments.
👉 Strong analytical instincts - you're comfortable reading performance dashboards, interpreting A/B test results, and using data to make creative decisions.
👉 Experience with AI tools in a creative workflow context - whether that's using LLMs for ideation and research, visual AI for concept development, or workflow automation. You don't need to be an AI engineer, but you should be genuinely curious and hands-on.
👉 Excellent cross-functional collaboration skills - you can work effectively with marketers, product teams, growth teams, and content creators without needing everything spelled out.
👉 An understanding of full-funnel marketing in a B2B context - from top-of-funnel brand awareness through to bottom-of-funnel conversion and sales enablement.
👉 Strong communication skills, both written and verbal. You can articulate why a creative direction works, not just what it looks like.
Equally important is attitude. We want people who think big (to make an impact), ask why (to find a better way), and show respect (to everyone, at every level, all the time). Those are our values, and they’re a big part of what we’re looking for in you.
What’s in it for me? 🎁
At GWI, you’ll find meaningful work, visible impact, and a culture that empowers you to do your best. Our package includes:
🌴 Time to recharge – 25 days’ annual leave, plus office closures over the holidays.
🧘 Health & wellbeing – Health cash plan, enhanced family benefits, carer days, and mental health support.
💸 Financial benefits – Competitive salary, 4% pension matching, and recognition programs that celebrate success.
🏡 Flexibility & balance – Flexitime, early Friday finishes, hybrid and remote options, plus a “work from home” budget.
💪 Career growth – Accredited learning, leadership development, and global career mobility.
🌎 Community & impact – DE&I initiatives, volunteering opportunities, donation matching, and payroll giving.
Put all that together and GWI is the friendliest, most fulfilling place any of us has ever worked.
Diversity, Equity & Inclusion
Diversity is fundamental to who we are—both as a data company and as a workplace. Our data reflects global realities, and so must our teams. We strive to ensure our workforce is as diverse and inclusive as the insights we provide to our clients.
As a Disability Confident employer, we welcome applications from disabled candidates and are committed to providing all necessary adjustments during the hiring process. We also actively encourage applications from underrepresented and marginalized communities.
At GWI, you will find a place where you can contribute meaningfully, grow professionally, and belong fully.
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What We Do
We’re the target audience company that does things a bit differently. Our job is to cut through the noise and give you facts you can trust. Our flagship study represents more than 2 billion people around the world, and it tells you how consumers are changing; their actions, ideals, perceptions, feelings... (you get the gist). The world’s largest (and smallest) brands, marketing agencies and media organizations rely on us every day to help them stand out. Working with the likes of Twitter, Google, Spotify, WPP, IPG and Omnicom Group, we help them find really original and in-depth insights through our one-of-a-kind platform. And if that doesn’t float your boat, we’ve got a whole bunch of custom services to let you do more tailored research across 48 countries – asking whoever you want, whatever you want. We’re growing fast, and we’re always on the lookout for out-of-the-box thinkers to help us do more great things.
