Why Sony Interactive Entertainment?
Sony Interactive Entertainment isn’t just the Best Place to Play — it’s also the Best Place to Work. Sony Interactive Entertainment (SIE) is the company behind the PlayStation brand. As a subsidiary of Sony Group Corporation, we’re part of a proud legacy of innovation and excellence. SIE is a dynamic technology company, delivering cutting-edge hardware and network services to more than 100 million people and an entertainment leader, home to some of the most beloved and recognizable intellectual properties (IP) in the world. Our role at SIE is to create and nurture the experiences under the PlayStation brand, a name synonymous with entertainment excellence and creativity.
About us:
Our Creative Services team shapes how millions of players experience PlayStation every day. From global campaigns to PlayStation Store, we create work that sits at the intersection of brand and performance. As our briefs evolve, so do we - moving beyond exceptional creative execution towards bigger ideas, stronger storytelling and more strategic thinking.
We're looking for creatives who are excited by solving problems, shaping ideas and creating work that connects with players around the world.
Role overview:
We're looking for a Senior Creative - someone who combines strong creative craft with strategic thinking. This role is for someone who's excited by getting involved earlier in the creative process: helping shape ideas, uncover insights, build compelling narratives and influence creative direction, while continuing to develop these skills within a collaborative team.
We're looking for someone who's curious about culture, understands how audiences discover and consume content, and is excited by creating work that keeps PlayStation relevant, distinctive and emotionally engaging. You'll work across design, copy, motion and agency partners to develop bold, insight-driven creative and communicate those ideas through clear, engaging presentations.
This role offers an exciting opportunity to grow beyond execution, contributing to the thinking behind the work as well as the work itself.
What you’ll be doing:
- Turn briefs into opportunities
- You don’t just answer briefs - you challenge them, reshape them, and find the stronger idea within them.
- Shape the idea early
- Help identify customer insights and contribute to defining creative positioning, messaging and direction before design begins.
- Build work that stands out
- Partner with designers, writers, and creatives to develop ideas that are bold, clear, and on-brand.
- Sell the idea
- Create decks and narratives that don’t just show the work - they make people want it.
- Present with impact
- Present creative work clearly and confidently, adapting your communication style to different audiences and stakeholders
- Raise the bar
- Bring frameworks, tools, and coaching that help everyone think sharper, pitch better, and communicate more clearly.
What we’re looking for:
- 8+ years' (or equivalent) experience within an agency or in-house creative environment across design, brand, art direction or integrated creative.
- A strong portfolio demonstrating concept development alongside high-quality creative execution.
- Someone who’s comfortable owning the idea, not just the execution
- Strong instinct for what makes work cut through and connect emotionally
- Experience contributing to creative thinking as well as delivering outstanding design.
- A natural storyteller - clear, concise, and persuasive
- Confident building and delivering high-impact decks and presentations
- Comfortable working across disciplines: design, copy, motion, and beyond
- Collaborative, ego-free, and driven to make the work better
- Strong communication and storytelling skills.
- Naturally curious with a passion for creativity, culture and entertainment.
About you:
- You enjoy solving creative problems, not just designing solutions.
- You know how to simplify complexity - and say only what matters
- You can spot the stronger idea and back it with confidence
- You're curious, collaborative and eager to learn.
- You’re as comfortable in a room presenting and explaining your thinking as you are shaping the work
- You have good creative judgement and know what makes an idea resonate.
- You don’t just make work - you help make it chosen
- You're passionate about creating work that connects emotionally with audiences.
- You stay connected to popular culture, emerging trends and how younger audiences consume content and engage with brands.
- You bring fresh inspiration from outside the gaming industry and are excited by helping PlayStation stay culturally relevant.
Desirable:
- Experience in gaming, entertainment, or consumer technology sectors
- Experience working in both agency and in-house creative teams.
- Experience developing creative frameworks or pitching methodologies
- Familiarity with digital marketing, performance marketing or customer engagement.
- Experience working alongside Creative Directors, Design Directors or Creative Leads, with an ambition to develop into a broader creative leadership role.
- Familiarity with digital retail, performance marketing, or personalization (DCO)
Benefits:
- Hybrid working
- Discretionary bonus opportunity
- Private Medical Insurance
- Dental Scheme
- 25 days holiday per year
- On Site Gym
- Subsidised Café
- Free soft drinks
- On site bar
- Access to cycle garage and showers
Please note, Sony Interactive Entertainment conducts background checks at the offer stage for all new employees (which may include criminal background checks for some roles) and will need to process personal information to support these checks.
Please refer to our Candidate Privacy Notice for more information about what personal information we collect, how we use it, who we share it with, and your data protection rights.
Equal Opportunity Statement:
Sony is an Equal Opportunity Employer. All persons will receive consideration for employment without regard to gender (including gender identity, gender expression and gender reassignment), race (including colour, nationality, ethnic or national origin), religion or belief, marital or civil partnership status, disability, age, sexual orientation, pregnancy, maternity or parental status, trade union membership or membership in any other legally protected category.
We strive to create an inclusive environment, empower employees and embrace diversity. We encourage everyone to respond.
Sony Interactive Entertainment is a Fair Chance employer and qualified applicants with arrest and conviction records will be considered for employment.
Skills Required
- 8+ years experience within an agency or in-house creative environment across design, brand, art direction or integrated creative
- Strong portfolio demonstrating concept development alongside high-quality creative execution
- Ability to own the idea and contribute to creative thinking, not just execution
- Strong instinct for work that cuts through and connects emotionally
- Experience contributing to creative thinking as well as delivering outstanding design
- Excellent storytelling, presentation and communication skills; confident building and delivering high-impact decks
- Comfortable working across disciplines: design, copy, motion and agency partners
- Collaborative, ego-free, curious, and passionate about creativity, culture and entertainment
- Experience in gaming, entertainment, or consumer technology sectors
- Experience working in both agency and in-house creative teams
- Experience developing creative frameworks or pitching methodologies
- Familiarity with digital marketing, performance marketing, customer engagement or personalization (DCO)
- Ambition to develop into broader creative leadership roles
PlayStation Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about PlayStation and has not been reviewed or approved by PlayStation.
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Healthcare Strength — The package includes medical, dental, vision, prescription coverage, mental wellbeing programs, disability, and life insurance. Feedback suggests coverage breadth is a consistent strength that helps anchor overall comp satisfaction.
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Retirement Support — U.S. offerings include a 401(k) with a company match along with student‑loan repayment and a college‑savings plan match. These financial supports are positioned as strong additions to total compensation.
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Parental & Family Support — Offerings include paid parental and family‑care leave, fertility and family‑forming support, backup care, and child developmental resources. Feedback suggests these programs are valued and contribute to a well‑rounded package.
PlayStation Insights
What We Do
PlayStation has been at the forefront of interactive and digital entertainment since the debut of our first console in 1994. Our products delight millions across the world through incredible games, cutting edge experiences and access to many types of media. This commitment to amazing our fans is at the core of who we are and one we share with Sony Corporation, internationally known as a leader in music, movies and consumer electronics. We can only achieve this goal by welcoming talented people and empowering them to do their best work. From game developers to data scientists, software engineers to cybersecurity experts, marketing to accounting and finance professionals, we’re always looking for talented people who share a passion for creating and our commitment to delivering amazement.
