Senior Creative Strategist, Social Media & Growth Marketing

Posted 10 Days Ago
Be an Early Applicant
San Francisco, CA
Hybrid
Senior level
News + Entertainment
Inkitt believes that every author should have an equal chance to succeed.
The Role
Develop creative strategies for marketing campaigns including identifying USPs, partnering with UA team, overseeing creative production, and staying on top of trends.
Summary Generated by Built In

Inkitt is building the Disney of the 21st Century, standing at the forefront of technology and entertainment. Leveraging AI and predictive algorithms, Inkitt discovers unknown stories and turns them into blockbuster hits, producing a new $1M ebook every 4 weeks and selling directly to consumers through its Galatea app. Inkitt has become the 11th most bestseller-generating publisher in the world, boasting a 40x higher hit-rate than traditional publishers. Recently raising a Series C and backed by some of the top VC’s such as: Khosla, Kleiner Perkins, and NEA Ventures, our recent expansion into GalateaTV is only the beginning of our journey to becoming the next-gen entertainment powerhouse.

What You’ll Do:

  • Read books and watch series to extract key USP’s and pivotal elements, then synthesize them into comprehensive creative briefs. 
  • Partner with the paid team to brainstorm, optimize, and provide creative direction based on best practices, historical learnings, and competitive trends. 
  • Act as a story "producer" and collaborate with the Content team to transform conceptual ideas into engaging stories across various media platforms
  • Oversee creative production lifecycle of respective briefs and provide feedback to designers
  • Submit and manage creative tickets from end-to-end, collaborating with stakeholders to receive feedback where needed
  • Stay on top of trends and competitors' strategies; find the next breakout format and/or platform.
  • Build a pipeline of creatives that align with key marketing beats and/or evergreen initiatives
  • Manage external partners for outsourced creative production

What You'll Bring:

  • 4+ years of experience in creative strategy working with a paid team
  • Excellent copywriting skills with a knack for crafting compelling messaging and storytelling that resonates with target audiences
  • Strong understanding of full-funnel marketing and its relationship to storytelling through ads
  • Experience in managing end-to-end creative development with the ability to communicate creative concepts to designers effectively
  • Strong analytical skills and data-driven thinking
  • Creative and innovative thinker with strong organizational and multitasking skills
  • Detail-oriented and capable of meeting tight deadlines
  • Team player with a positive attitude and strong work ethic
  • Ability to work independently and as part of a team
  • Love of all things romance: books, tv, movies, etc
  • Expertise in working with social platforms and influencers is a plus

Who We Are Looking For:

  • Autonomous
  • Bring solutions instead of problems
  • Data driven
  • Quick to action
  • A high functioning workaholic
  • Looking for exponential career growth
  • Have lots of fun building a generational AI x Entertainment company

What We’ll Offer:

  • 401k plan, designed to help you save for the future
  • Health benefits tailored to your needs, including medical, dental, and vision coverage
  • Professional coaching for everyone
  • Team-building events, including our annual Tulum trip
  • Unlimited access to our Galatea app and Galatea TV app
  • Unlimited budget for self-development books
  • Charity donation of your choice at your one year anniversary
  • Free lunch in office everyday
  • Class Pass membership for US based employee and gym access for Berlin employees
  • Dog/cat friendly offices in Berlin and San Francisco

The annual base salary range for this position is $55,000-$216,000 USD. Compensation will be determined by skill level, proficiencies, and experience.


At Inkitt, we strive to build a company culture and provide employment opportunities based on diversity and inclusion. We believe every author should have an equal opportunity to succeed, as should our team members. As a growing team from 20+ countries, we welcome everyone to apply. 


We look forward to hearing from you!


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Top Skills

Python
SQL
The Company
HQ: San Francisco, CA
85 Employees
Hybrid Workplace
Year Founded: 2013

What We Do

Inkitt is a pioneer at the forefront of Data Driven Publishing. Using an analytic and objective approach, we’ve discovered hundreds of talented authors around the world with over 50% of our published authors achieving $100,000+ in sales. We have forever changed the traditional publishing model by inventing an algorithm which analyzes users' reading behavior to identify hits, in turn removing subjectivity from the equation. This gives Inkitt the unique ability to discover hidden talents that might otherwise have gone unnoticed.

Why Work With Us

We are on a mission to discover hidden talents and turn them into globally successful authors. At Inkitt, we strive to build a company culture and provide employment opportunities based on diversity and inclusion. We believe every author should have an equal opportunity to succeed, as should our team members.

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