Wise is a global technology company, building the best way to move and manage the world’s money.
Min fees. Max ease. Full speed.
Whether people and businesses are sending money to another country, spending abroad, or making and receiving international payments, Wise is on a mission to make their lives easier and save them money.
As part of our team, you will be helping us create an entirely new network for the world's money.
For everyone, everywhere.
More about our mission and what we offer.
Job DescriptionAt Wise, we build and launch truly amazing products designed to give our customers smart & impactful solutions to their international money challenges. But creating ground-breaking products is only half the battle - we need everyone to know about them, understand them, and feel genuinely inspired to use them.
As a Senior Strategist, you will have strong creative judgement to help our target audience understand how Wise solves their international money problems. You will make sense of complex marketing & business problems, bringing together business priorities with customer & market insights to identify where creative can support business growth. You will write excellent, focused & inspiring creative briefs, and work closely with creative teams to deliver campaigns spanning channels such as Paid Social, Paid Display, Audio and more from idea to final execution.
What you’ll be doing
Bring clarity to complex marketing problems: Work with product, marketing and regional teams to unpack broad or ambiguous challenges. Ask the right questions, connect the available evidence and establish priorities, defining the problem we need to solve and the role creative can play.
Find the insight that unlocks the creative: Bring together customer research, market context and performance learnings to identify the motivations, tensions and barriers our communications need to address. Turn these into a clear strategic direction and the change we want to make.
Write creative briefs that inspire great work: Translate customer & market insights, and creative performance insights into focused, compelling creative briefs with clear objectives, audience insight and proposition. Giving creative teams a clear & inspiring starting point from which to develop bold, distinctive ideas.
Raise the quality of the work through creative critique: Assess creative concepts and executions against creative briefs - ensuring alignment to insights, and market priorities. Articulate what’s working, what isn’t and why, giving specific, constructive feedback that improves the work while preserving the strength of the idea.
Reinvent & own customer comms: Lead the strategic direction and storytelling of our quarterly "Mission Update" customer comms - turning company & product updates from functional comms into bold, engaging & memorable moments for our customers.
Connect data to creative impact: Interpret channel performance data across media channels into clear creative recommendations on what to test, refine, or scale, ensuring every creative asset drives measurable results.
What you’ll bring to the role
A proven track record in creative strategy, alongside broader marketing experience. You understand how customer needs, product messaging, media placement and commercial objectives come together, and can apply that to defined creative projects.
A knack for turning functional product messaging into fun, engaging narratives that will get customers using our products.
Strong creative judgement and an excellent ability to critique work. You can explain why an idea or execution will connect with its audience and deliver on the brief, identify where it falls short, and give actionable feedback grounded in strategy.
Comfortable interpreting channel performance metrics (i.e. CTR / CPA / conversion ... etc) to understand which creative narratives resonate best, and iterating for maximum impact.
Excellent collaboration and influencing skills, with the ability to unite product, creative, and performance media teams around bold creative ideas.
A self-starter attitude - comfortable identifying comms gaps & pushing initiatives through to completion
The ability to thrive in a dynamic, fast-moving environment.
What’s in it for you?
You’ll be part of a team of exceptionally talented marketers who consistently break new ground in the way they engage customers.
Within Wise we operate in a flat structure, you’ll be in charge of your own workload and focus areas, giving you the chance to have a huge impact in one of the UK’s fastest growing & most successful startups.
Additional InformationFor everyone, everywhere. We're people building money without borders — without judgement or prejudice, too. We believe teams are strongest when they are diverse, equitable and inclusive.
We're proud to have a truly international team, and we celebrate our differences.
Inclusive teams help us live our values and make sure every Wiser feels respected, empowered to contribute towards our mission and able to progress in their careers.
If you want to find out more about what it's like to work at Wise visit Wise.Jobs.
Keep up to date with life at Wise by following us on LinkedIn and Instagram.
Skills Required
- Proven experience in creative strategy and broader marketing
- Ability to connect customer needs, product messaging, media placement, and commercial objectives
- Ability to turn functional product messaging into engaging customer narratives
- Strong creative judgment and ability to critique creative concepts and executions
- Ability to interpret channel performance metrics such as CTR, CPA, and conversion rate
- Excellent collaboration and influencing skills across product, creative, and performance media teams
- Self-starter attitude and ability to drive initiatives through completion
- Ability to thrive in a dynamic, fast-moving environment
Wise Compensation & Benefits Highlights
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Equity Value & Accessibility — Employee ownership through share awards is standard for permanent staff, and equity is described as a meaningful part of total compensation. This approach can make overall pay feel more competitive than base salary alone.
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Leave & Time Off Breadth — Paid time off is highlighted as a strong part of the package, including specific praise from operations roles. Generous PTO contributes to a more favorable view of total rewards.
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Healthcare Strength — Health insurance is called out positively alongside other core benefits. Strong coverage helps offset concerns about the cash components of pay.
Wise Insights
What We Do
Wise is a global technology company, building the best way to move and manage the world's money. With Wise Account and Wise Business, people and businesses can hold 40 currencies, move money between countries and spend money abroad. Large companies and banks use Wise technology too; an entirely new network for the world's money. Launched in 2011, Wise is one of the world’s fastest growing, profitable tech companies. In fiscal year 2025, Wise supported around 15.6 million people and businesses, processing over $185 billion in cross-border transactions and saving customers around $2.6 billion.
Why Work With Us
We’re truly global in who we are, how we work, and how we build. Everything we do is centred around creating a world of money that’s fast, easy, fair. And open to all. Everyone who works here owns a piece of Wise, from the work they do, to the stock they hold.
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Wise Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
We expect new joiners in the office most days to build connections and learn from colleagues for their first six months. After that, most Wisers split their working week between the office and home, typically coming in at least 12 times a month.
