Senior Creative Strategist

Posted Yesterday
Be an Early Applicant
San Francisco, CA, USA
Hybrid
127K-145K Annually
Senior level
Fintech • Software • Financial Services
Join our user-focused team on a mission to help people reach financial goals & protect privacy.
The Role
Lead end-to-end performance creative strategy across paid social, YouTube, CTV, and other digital channels. Translate growth goals and audience insights into concepts, scripts, test plans, and high-performing advertising. Analyze creative performance, iterate based on results, and develop AI-assisted and traditional production workflows. Collaborate with Growth, Brand, Product Marketing, production, and post-production teams while guiding experimentation and emerging creative formats.
Summary Generated by Built In

Kikoff: The Fintech Powering Financial Security at Scale
Kikoff is a profitable, pre-IPO fintech company on a mission to empower everyone to achieve financial security. With record revenue growth in 2025 and a unicorn valuation, we've built a suite of products that help millions of people build credit, access liquidity, and save money.
We're scaling fast. Join us if you want to build something meaningful and help millions of people move forward financially.


Why Kikoff:

This is a consumer fintech startup, and you will be working with serial entrepreneurs who have built strong consumer brands and innovative products. We value extreme ownership, clear communication, a strong sense of craftsmanship, and the desire to create lasting work and work relationships. Yes, you can build an exciting business AND have real-life real-customer impact.

We’re looking for a Senior Creative Strategist to help shape and scale the next generation of performance creative at Kikoff. You’ll own the end-to-end creative process—from concept to production—creating ads that not only stop the scroll but drive real results. You’re as comfortable using AI tools to push creative boundaries as you are producing traditional, high-performing spots that convert—bridging storytelling, strategy, and innovation across every format.

Please include a portfolio of your work. 

What You’ll Do
  • Lead the ideation and creative development of high-performing creatives across digital and paid channels.
  • Translate growth goals and audience insights into compelling creative strategies and test plans.
  • Monitor creative performance, analyze results, and iterate quickly based on learnings to surface insights and optimize creative direction.
  • Drive testing and experimentation, moving fast to uncover insights and scale what works.
  • Build AI-native and human-led workflows for content creation leveraging tools for ideation, scripting, video generation, and editing.
  • Partner closely with production and post-production teams to bring concepts to life, ensuring creative excellence and efficiency across both AI-assisted and traditional productions.
  • Collaborate cross-functionally with Growth, Brand, and Product Marketing to align creative testing with business objectives.
  • Stay ahead of industry and platform trends, acting as a thought leader in AI-driven creativity, emerging formats, and performance storytelling.
Who You Are
  • 6–9 years of experience in performance creative strategy, developing creative for channels like paid social, YouTube, CTV, and other performance media. 
  • A strategic creative thinker and strong writer with a passion for storytelling, experimentation, and solving puzzles.
  • Proven track record of concepting, writing, and producing advertising that drives measurable results.
  • Creative and analytical in equal measure. You can dig into performance, understand what’s working and why, and turn those insights into the next creative hypothesis.
  • Fluent in AI tools for creative production (e.g. Veo, Sora, Higgsfield, Midjourney, or whatever launches next week).
  • Deep understanding of performance marketing and how creative works differently across channels, audiences, and formats, with curiosity to explore what’s next.
  • Comfortable operating in ambiguity. You don’t need a fully formed playbook before you start experimenting.
  • Able to lead brainstorms, sell through ideas, manage projects, and collaborate across creative, growth, and marketing teams.
  • Obsessed with culture, trends, technology, and storytelling that connects with real people.
Bonus Points
  • Experience with direct response creative, user acquisition campaigns, or B2C brands.
  • Experience launching and scaling multiple products, initiatives, or channels within an umbrella brand, with the ability to tailor creative strategy to different audiences, objectives, and business needs.
  • Experience building creative strategy for new or emerging channels where the playbook is still being written.
  • Familiarity with editing software such as Premiere, CapCut, Final Cut Pro, or similar.
Base Range
$127,000$145,000 USD

Equal Employment Opportunity Statement

Kikoff Inc. is an equal opportunity employer. We are committed to complying with all federal, state, and local laws providing equal employment opportunities and considers qualified applicants without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, marital status, pregnancy, sex, gender expression or identity, sexual orientation, citizenship, or any other legally protected class.

Please reference the following for more information.

Skills Required

  • 6-9 years of experience in performance creative strategy
  • Experience developing creative for paid social, YouTube, CTV, and other performance media
  • Strong strategic creative thinking, writing, storytelling, and experimentation skills
  • Proven track record of concepting, writing, and producing advertising that drives measurable results
  • Ability to analyze creative performance and use insights to develop new creative hypotheses
  • Fluency with AI tools for creative production
  • Deep understanding of performance marketing across channels, audiences, and formats
  • Ability to lead brainstorms, sell ideas, manage projects, and collaborate cross-functionally
  • Portfolio of work
  • Experience with direct response creative, user acquisition campaigns, or B2C brands
  • Experience launching and scaling multiple products, initiatives, or channels within an umbrella brand
  • Experience developing creative strategy for new or emerging channels
  • Familiarity with Premiere, CapCut, Final Cut Pro, or similar editing software

Kikoff Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Kikoff and has not been reviewed or approved by Kikoff.

  • Healthcare Strength Health coverage is presented as comprehensive, with medical, dental, and vision included and the full premium cost covered for employees in recent postings. Employer materials and listings consistently cite health insurance as a core benefit.
  • Leave & Time Off Breadth Time off is described as 20 days of accrued PTO plus company‑paid holidays. This provides a clear baseline of paid leave beyond standard holidays.
  • Wellbeing & Lifestyle Benefits Everyday perks include commuter benefits, catered office meals, and a fitness benefit policy. These additions contribute to daily convenience and lifestyle support.

Kikoff Insights

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The Company
HQ: San Francisco, CA
165 Employees
Year Founded: 2019

What We Do

Kikoff is a personal finance platform that offers the simplest credit-building solution out there: $0 fees, 0% interest, and no credit pull. Your credit score is the foundation of your financial health – yet most people don’t have the credit score they deserve. That’s why Kikoff built the most accessible and affordable credit-building solution – it’s also the fastest growing and the top-rated credit building mobile app. Kikoff works whether you’re new to credit or looking for an extra boost. Building credit is just the start; Kikoff is building a personal finance platform designed to help consumers achieve financial wellness. Driven by the co-founders’ and team’s personal experiences, Kikoff’s mission is to provide refreshingly fair, effective, and simple pathways to meet your financial goals. Kikoff is a Series B company and has raised over $42 million in total funding. Investors include Portage Ventures, Lightspeed Venture Partners, GGV, Coatue, Core Innovation Capital, and basketball star Stephen Curry. Kikoff was founded in 2019 and is headquartered in San Francisco, California.

Why Work With Us

We are building an organization that maximizes growth and learning; we are invested in helping you grow and achieve what you want in your career. Our principles include a bias towards action, work in public, first principles thinking, intellectual honesty and extreme ownership.

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