The Role
Lead the strategic direction for creative content by writing data-driven briefs, analyzing performance and trends, partnering with editors and brand, sourcing/managing creators, and translating insights into actionable creative recommendations that align with Greenlight's voice.
Summary Generated by Built In
Greenlight is the leading family fintech company on a mission to help parents raise financially smart kids. We proudly serve more than 6 million parents and kids with our award-winning banking app for families. With Greenlight, parents can automate allowance, manage chores, set flexible spend controls, and invest for their family’s future. Kids and teens learn to earn, save, spend wisely, and invest.
At Greenlight, we believe every child should have the opportunity to become financially healthy and happy. It’s no small task, and that’s why we leap out of bed every morning to come to work. Because creating a better, brighter future for the next generation depends on it.
Greenlight is looking for a Senior Creative Strategist to lead the thinking behind our creative. This person will own the strategic point of view that shapes every brief, turning internal data and cultural signal into a clear creative direction our editors and creators can run with. You'll be the person in the room asking "why this, why now, why does it matter to our audience".
This is a strategy focused role. We need someone who can look at performance data, platform trends, and audience behavior, and translate that into sharp, actionable briefs.
Your day-to-day:
- Write creative briefs autonomously, grounding every recommendation in internal performance data and emerging online/cultural trends
- Develop a clear strategic rationale for each brief: what we're making, who it's for, why it will work, and how we'll know
- Accurately assess and analyze performance data (content, campaign, and platform level) to identify what's working, what's not, and why
- Translate analysis into forward looking recommendations
- Partner closely with editors to prioritize and champion strong visual strategy, giving clear feedback rooted in strategic intent
- Help ensure the "why" behind a creative choice is understood, not just the "what"
- Identify and help source content from creators, evaluating fit against brand and campaign strategy
- Work directly with creators to ensure output aligns with the brief and Greenlight's voice
- Partner with the internal brand team on asset exchange and alignment, ensuring creative stays consistent with broader brand strategy
- Act as a strategic connective tissue between data, brand, editorial, and creator relationships
What you’ll bring to the team:
- 5+ years of experience in creative strategy, content strategy, or a related role, ideally with exposure to both data analysis and creative production
- A track record of writing briefs that lead to creative work, not just documentation of requests
- Strong analytical skills; comfortable in data/analytics tools and confident drawing conclusions from them
- A sharp eye for visual strategy and the ability to give editors direction that improves the work
- Experience sourcing or managing creator relationships/content
- Excellent collaborator able to work across brand, editorial, and creative teams and keep everyone aligned to the same strategy
- Strong written communication; briefs need to be clear, persuasive, and easy to act on
- Self starter who can work autonomously and drive briefs from insight to output with minimal oversight
Nice to have:
- Experience in fintech, family finance, or consumer subscription products
- Familiarity with short form/social content trends and platform specific creative strategy
- Experience working with creator/influencer networks at scale
Work perks at Greenlight:
- Medical, dental, vision, and HSA match
- Paid life insurance, AD&D, and disability benefits
- Traditional 401k with company match
- Unlimited PTO
- Paid company holidays and pop-up bonus holidays
- Professional development stipends
- Mental health resources
- 1:1 financial planners
- Fertility healthcare
- 100% paid parental and caregiving leave, plus cleaning service and meals during your leave
- Flexible WFH, both remote and in-office opportunities
- Fully stocked kitchen, catered lunches, and occasional in-office happy hours
- Employee resource groups
Greenlight provides a competitive compensation package with a market-based approach to pay and will vary depending on your location, experience and skill set. The total compensation package for this position will also include a discretionary performance bonus, equity rewards, medical benefits, 401K match, and more. Greenlight conducts continuous compensation evaluations across departments and geographies to ensure we are keeping our pay current and competitive.
The estimated base pay range for this position in (NY, CA, WA): $85,000 -115,000
The estimated base pay range for this position in (CO): $85,000 -100,000
Who we are:
It takes a special team to aim for a never-been-done-before mission like ours. We’re looking for people who love working together because they know it makes us stronger, people who look to others and ask, “How can I help?” and then “How can we make this even better?” If you’re ready to roll up your sleeves and help create a world where every child grows up to be happy and healthy in money and life, apply to join our team.
Greenlight is an equal opportunity employer and will not discriminate against any employee or applicant based on age, race, color, national origin, gender, gender identity or expression, sexual orientation, religion, physical or mental disability, medical condition (including pregnancy, childbirth, or a medical condition related to pregnancy or childbirth), genetic information, marital status, veteran status, or any other characteristic protected by federal, state or local law.
Greenlight is committed to an inclusive work environment and interview experience. If you require reasonable accommodations to participate in our hiring process, please reach out to your recruiter directly or email [email protected].
Skills Required
- 5+ years experience in creative strategy, content strategy, or a related role
- Proven track record of writing briefs that lead to creative output
- Strong analytical skills and comfort using data/analytics tools to draw conclusions
- Sharp eye for visual strategy and ability to give actionable direction to editors
- Experience sourcing or managing creator relationships and content
- Excellent collaborator able to align brand, editorial, and creative teams
- Strong written communication; clear, persuasive, and actionable briefs
- Self-starter who can work autonomously and drive briefs from insight to output
- Experience in fintech, family finance, or consumer subscription products
- Familiarity with short-form/social content trends and platform-specific creative strategy
- Experience working with creator/influencer networks at scale
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The Company
What We Do
Greenlight is a debit card and money app for families. Our mission is to shine a light on the world of money for families and empower parents to raise financially-smart kids. Millions of parents and kids use Greenlight to earn, save, spend wisely, give and invest. Parents can set flexible spend controls, manage chores, automate allowances and invest for their kids’ futures. The Greenlight team calls Atlanta home, but we have team members across the country. We’re pet enthusiasts, PTA presidents, fantasy football champs, kickball-mates and volunteer dance teachers. We’re backed by Drive Capital, JP Morgan Chase, Wells Fargo, TTV Capital, Relay Ventures, NEA, Amazon, Ally Financial, SunTrust Bank and Synchrony Financial. We were picked for CB Insights’ Fintech 250.
