Airbnb was born in 2007 when two hosts welcomed three guests to their San Francisco home, and has since grown to over 5 million hosts who have welcomed over 2 billion guest arrivals in almost every country across the globe. Every day, hosts offer unique stays and experiences that make it possible for guests to connect with communities in a more authentic way.
The Senior Creative Director, Social & Content will report to the Director, Social Creative and work PST hours. This leader will oversee multiple Airbnb social workstreams while shaping a cohesive, culturally relevant content ecosystem that blends brand storytelling with social-first execution.
Airbnb is seeking a visionary creative leader who operates at the intersection of content, culture, and brand. This role is part of our internal, multidisciplinary Creative Team—partnering across marketing, product, comms, and external creators to develop ideas that travel across platforms and live beyond campaigns.
This is a hands-on leadership role for someone who has built social-native content systems—not just campaigns—and understands how to create work that audiences choose to watch, follow, and share.
The Difference You Will MakeOur ideal candidate has led the development of highly engaging, platform-native content for global audiences—especially within YouTube and other video-first ecosystems—and understands how to build repeatable formats, series, and franchises that grow audiences over time.
They bring a strong point of view on how brand and content coexist, and know how to move fluidly between:
- Editorial and entertainment-driven storytelling
- Brand-building and business objectives
- Reactive, cultural moments and long-term content strategy
This person is deeply fluent in social platforms (Instagram, TikTok, YouTube, etc.), but more importantly understands how audiences behave differently across them—and how to create for those behaviors, not just distribute to them.
They will partner closely with Brand, Marketing, and Insights teams to translate strategy into work that is both creatively ambitious and culturally resonant, with a track record of ideas that drive conversation, sharing, and earned attention.
A Typical Day
- Lead creative across multiple social and content workstreams, ensuring output is distinctive, culturally relevant, and aligned with Airbnb’s brand vision
- Develop and guide content formats, series, and repeatable franchises, not just one-off campaigns
- Be hands-on in concepting and storytelling, while also setting a clear creative vision for teams and partners
- Collaborate with internal teams, external creators, and production partners to bring ideas to life at scale
- Build strong relationships across Brand, Marketing, Comms, and Product to ensure cohesion across all touchpoints
- Partner with Creative Operations and Production to scale output efficiently without compromising quality
- Mentor and grow a team of multidisciplinary creatives, fostering a culture of curiosity, craft, and experimentation
- 12+ years of creative leadership experience across social, content, and brand storytelling
- Proven success developing YouTube-first or video-led content, including series, channels, or recurring formats that have built and retained audiences
- Experience operating in environments where editorial, entertainment, and brand intersect
- Strong understanding of platform mechanics, especially video platforms (YouTube, TikTok), and how content succeeds within them
- Experience collaborating with creators, influencers, and talent—not just directing campaigns, but co-creating content
- Ability to translate insights, data, and strategy into compelling creative work that people actively engage with
- Experience leading both internal teams and external partners (agencies, production companies, creators)
- Strong storytelling instincts, with a high bar for craft across video, design, and narrative
- Excellent leadership, communication, and organizational skills
- A deep curiosity about culture, media, and how audiences engage with content today
Your Location:
This position is US - Remote Eligible. The role may include occasional work at an Airbnb office or attendance at offsites, as agreed to with your manager. While the position is Remote Eligible, you must live in a state where Airbnb, Inc. has a registered entity. Click here for the up-to-date list of excluded states. This list is continuously evolving, so please check back with us if the state you live in is on the exclusion list. If your position is employed by another Airbnb entity, your recruiter will inform you what states you are eligible to work from.
Our Commitment To Inclusion & Belonging:
Airbnb is committed to working with the broadest talent pool possible. We believe diverse ideas foster innovation and engagement, and allow us to attract creatively-led people, and to develop the best products, services and solutions. All qualified individuals are encouraged to apply.
We strive to also provide a disability inclusive application and interview process. If you are a candidate with a disability and require reasonable accommodation in order to submit an application, please contact us at: [email protected]. Please include your full name, the role you’re applying for and the accommodation necessary to assist you with the recruiting process.
We ask that you only reach out to us if you are a candidate whose disability prevents you from being able to complete our online application.
How We'll Take Care of You:
Our job titles may span more than one career level. The actual base pay is dependent upon many factors, such as: training, transferable skills, work experience, business needs and market demands. The base pay range is subject to change and may be modified in the future. This role may also be eligible for bonus, equity, benefits, and Employee Travel Credits.
Skills Required
- 12+ years of creative leadership experience across social, content, and brand storytelling
- Proven success developing YouTube-first or video-led content, including series, channels, or recurring formats
- Experience building repeatable content formats, series, and franchises that grow audiences
- Strong understanding of platform mechanics, especially video platforms (YouTube, TikTok, Instagram)
- Experience collaborating and co-creating with creators, influencers, and talent
- Ability to translate insights, data, and strategy into compelling creative work
- Experience leading internal teams and external partners (agencies, production companies, creators)
- Hands-on concepting and storytelling while setting clear creative vision for teams and partners
- Strong storytelling instincts and high bar for craft across video, design, and narrative
- Excellent leadership, communication, and organizational skills
- Ability to work PST hours
- Must live in a U.S. state where Airbnb, Inc. has a registered entity (per eligibility list)
- A deep curiosity about culture, media, and audience engagement
Airbnb Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Airbnb and has not been reviewed or approved by Airbnb.
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Fair & Transparent Compensation — Pay ranges and total compensation components are increasingly disclosed, and country-level pay practices avoid location-based cuts, which feedback suggests improves consistency and perceived fairness.
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Healthcare Strength — Comprehensive core health coverage for employees, mental health resources, and substantial dependent support are repeatedly highlighted as robust and a standout element of the package.
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Leave & Time Off Breadth — Generous PTO, a winter shutdown, sabbaticals, and paid volunteer time are described as extensive, with parental leave and phased return options reinforcing time-off flexibility.
Airbnb Insights
What We Do
Airbnb is a community based on connection and belonging—a community that was born in 2008 when two hosts welcomed three guests to their San Francisco home, and has since grown to 4 million hosts who have welcomed over 800 million guest arrivals to about 100,000 cities in almost every country and region across the globe. Hosts on Airbnb are everyday people who share their worlds to provide guests with the feeling of connection and being at home. At Airbnb, we believe that hosts, guests and the communities where we operate are all stakeholders we have a responsibility to serve, and that by serving them alongside our employees and investors, we will build an enduringly successful company.
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