Responsibilities
- Lead high-impact creative projects across multiple departments, acting as a key project manager to ensure timely execution and alignment with company goals.
- Collaborate with cross-functional teams, including Growth, Product Marketing, Sales, and Customer Success, to develop strategic creative initiatives that enhance acquisition, engagement, and retention.
- Drive the execution of brand campaigns, digital assets, product education materials, and sales enablement resources, ensuring consistency and effectiveness.
- Manage priorities, allocate resources, and oversee workflows to balance multiple projects simultaneously while maintaining high-quality standards.
- Act as a problem solver, proactively identifying creative and operational challenges and implementing solutions to improve processes and outcomes.
- Work closely with leadership to translate business objectives into clear creative strategies that support revenue growth and market expansion.
- Facilitate collaboration between designers, writers, and external agencies to streamline production, maintain timelines, and optimize project efficiency.
Requirements
- Bachelor’s degree in Graphic Design, Visual Communication, or a related field.
- Strong ability to manage complex creative initiatives, aligning multiple stakeholders and ensuring project execution meets strategic objectives.
- 5+ years of experience in brand design, marketing campaigns, and creative direction, preferably in B2B or SaaS companies.
- Strong portfolio showcasing expertise in branding, digital marketing assets, and high-impact creative projects.
- Advanced proficiency in Adobe Creative Suite (Illustrator, Photoshop, InDesign) and motion design tools like After Effects.
- Deep understanding of design’s role in marketing, sales enablement, and lead generation, with a strategic mindset.
- Ability to integrate data insights into creative decision-making to improve engagement and campaign success
Bonus Points
- Familiarity with UI/UX principles and responsive design considerations.
- Previous experience in a sales enablement or product marketing capacity.
- Proficiency in 3D modeling and rendering software.
Top Skills
What We Do
Tractian is a machine intelligence company that offers industrial monitoring systems. Tractian builds streamlined hardware-software solutions to give maintenance technicians and industrial decision-makers comprehensive oversight of their operations. It is democratizing access to sophisticated real-time monitoring and asset operations tools.
Tractian's solutions are used in environments that address a combined total of 5% of global industrial output. The company’s broad market reach is evidenced in its customer base from various industries, such as John Deere, Procter & Gamble, Caterpillar, Goodyear, Carrier, Johnson Controls, and Bimbo, the owner of the brands Little Bites and Thomas Bagels. Tractian's customers see a 6-12x ROI with savings of $6,000 per monitored machine annually on average.
In a major milestone and a first for the industry, Tractian launched the AI-Assisted Maintenance category in the industrial sector. In this new paradigm, artificial intelligence identifies machine problems and suggests preventive actions to be taken, giving invaluable insight and support to maintenance professionals. It is important to highlight that the intent of Assisted Maintenance is firmly rooted in augmenting maintenance professionals to provide more assertive diagnosis with human-in-the-loop feedback.
Tractian's mission is to elevate this category of workers in a highly impactful way. The Assisted Maintenance category will provide unimaginable support for maintenance professionals. By combining shop floor expertise with our technology, maintainers will be able to anticipate and address issues with unprecedented accuracy and speed
