We're on the lookout for individuals who are passionate about fashion, think outside the box, and have an eye for innovation.
Unleash your potential with us, and join us as we create joy and excitement in our global community to empower people to express themselves freely through fashion.
RESPONSIBILITIES
- Develop seasonal storytelling and campaign strategies
- Source fashion trends and create engaging content for various channels
- Produce dynamic content for online and offline platforms to drive engagement
- Edit material to adhere to company’s style guidelines
- Ensure headlines capture the essence of the story and captivate readers
- Stay updated on trends to provide multiple teams with relevant insights for digital campaigns
- Ensure all content aligns with brand guidelines and tone
- Direct creative influence seasonally and manage content calendar and deadlines
- Implement Local and Global campaigns and oversee content from conception to completion
- Collaborate with teams to create user-generated microsites and leverage analytics for content optimization
- Work independently / with stylist and models to direct shoots
- Stay up to date on fashion, style news, runway, and industry trends for product selection, stories, videos and social engagement
- Support any ad-hoc projects when required
REQUIREMENTS
- Must possess experience in content creation roles pertaining to fashion and/or style
- Creative abilities to think beyond traditional editorial approaches; to include community-building platforms, video-production and editorial photography
- Excellent time management, communications, judgment, decision-making, presentation, human relations and organizational skills
- Have a strong portfolio, be Mac (Adobe Photoshop, Muse, Indesign) and Fashion literate with a strong passion for photography
- Videography and video editing skills are highly advantageous
- Must be a team player and able to work in fast paced retail environment
- Able to work on after office hours and weekends if required
- Comfortable and willing to travel overseas
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Top Skills
What We Do
CHARLES & KEITH Group is headquartered in Singapore and has more than 700 stores and 4000 employees worldwide. Founded by siblings, Charles and Keith Wong, the Group manages the development of two premium fashion brands – CHARLES & KEITH and PEDRO.
Through its modern and edge-cutting designs across footwear, bags and accessories categories, the Group aims to empower people to express themselves freely through fashion.
Driven by a culture of creativity and innovation, the Group strives to continually elevate the image of their brands, pushing the boundaries between traditional retail and the digital world by exploring new activities and unique experiences to bring to its ever-evolving community.
CHARLES & KEITH was established in 1996 with a vision to build a global brand that is self-assured and empowering, imparting confidence to all women. From a single shoe shop in Singapore to an international network offering dynamic experiences across retail and online, CHARLES & KEITH is always consumer first and aims to unlock an aspirational brand experience that remains attainable. It creates collections – shoes, bags, eyewear, accessories and fashion jewellery – that enables women to express themselves. Striving to make fashion more accessible and never compromising on creativity, the brand challenges the convention that fashion is for the few.
PEDRO is designed to empower the effortless expression of a modern style maven. By relating, refining and reinventing, the brand creates updated essentials to celebrate individualism that transcends time or gender. Since their inception in 2006, the brand has launched both men’s & women’s collection of footwear and accessories across Asia Pacific, the Middle East and the United States, and its online experience at PEDROSHOES.COM.
