This leader will collaborate with Public Affairs, Social & Environmental Impact, HR, Marketing, and Internal Communications, understanding functional strategies and unlocking, organizing, and amplifying these messages externally and with growers. Additionally, this role will manage and create content for Driscoll’s LinkedIn Latin America presence, ensuring alignment with global brand voice and regional engagement goals. Responsibilities
1. Strategic Communications Leadership
Lead Mexico’s external communications strategy in alignment with global objectives.
Drive a unified narrative rooted in discipline, clarity, and trust—positioning Driscoll’s to lead with purpose within Mexico under the Global Communication Strategic Framework.
2. Core Communications Pillars
Earned Media:
Build and maintain relationships with national and regional media outlets and influencers.
Secure proactive coverage aligned with food and agriculture trends.
Manage reactive inquiries and coordinate with digital teams for social media responses.
Thought Leadership:
Position Driscoll’s as a leader in sustainable agriculture and grower partnerships.
Develop executive visibility programs, including speaking engagements and authored content.
Messaging:
Create and maintain message maps for corporate, grower, and sustainability topics.
Ensure consistency across external channels and alignment with internal communications.
Crisis Communication:
Lead crisis preparedness and response, including media training and scenario planning.
Maintain playbooks and coordinate rapid response across functions during reputational events.
3. Narrative Storytelling & Reputation Management
Shape perception and earn trust across stakeholders through disciplined storytelling.
Advance Driscoll’s reputation by amplifying global priorities with local relevance.
4. LinkedIn LATAM Content Leadership
Own and manage Driscoll’s LinkedIn Latin America presence, creating content that reflects global priorities and resonates locally.
Develop campaigns that highlight thought leadership, sustainability, and grower stories to strengthen engagement and trust.
5. Cross-Functional Collaboration
Partner with Public Affairs, Social & Environmental Impact, Marketing, HR, and Internal Communications to amplify strategies externally and ensure unified messaging across all audiences.
Serve as a connector between global corporate communications and local execution in Mexico.
6. Grower Engagement
Develop communication tools and programs that support growers in understanding and communicating labor, social, and environmental standards.
Provide guidance and resources for growers to manage media interactions effectively.
Qualifications
Bachelor’s degree in Communications, Public Relations, Journalism, or related field; advanced degree preferred.
10+ years of experience in corporate communications, with expertise in media relations and crisis management.
Strong understanding of Mexico’s media landscape and socio-political environment.
Bilingual (Spanish/English) with exceptional written and verbal communication skills.
Proven ability to collaborate across multiple functions and manage complex stakeholder relationships.
Experience managing social media content strategy for LinkedIn or similar platforms.
Preferred Skills & Competencies
Strategic Communications
Narrative Storytelling
Message Mapping
Executive Visibility
Media Relations
Thought Leadership
Reputation Management
Crisis Management
Digital & Social Media Strategy
Success Metrics
Increased positive earned media coverage and share of voice in Mexico.
Effective crisis response and risk mitigation.
Consistent messaging across external and internal channels.
Strengthened grower engagement and trust.
Growth in LinkedIn LATAM engagement and follower base.
Compensation & Benefits:
Driscoll’s is committed to a culture of care and offers an attractive benefits package that includes, amongst others:
Health + Time Off
We care for the whole you. Strong health benefits and meaningful paid time off so you can focus on what matters most.
Financial + Wellbeing
Plan your future with employer‑supported annual profit-sharing bonus, retirement or savings programs and wellbeing resources.
Community + Balance
Join a team that invests in your wellbeing and gives you time to give back.
Employee Assistance Program (EAP)
Life can get complicated and when it does, we offer extra help with our EAP.
Professional Growth
Driscoll's offers employees at all levels opportunities to acquire business, job-based, and leadership skills. It's a win-win combination.
And more! See our full list of benefits at: Total Rewards
Note: Benefits and eligibility vary by location/role. Additional country-specific benefit information is currently being developed in our career site; details are provided during the application process.
Top Skills
What We Do
Driscoll’s is the global market leader for fresh strawberries, blueberries, raspberries and blackberries. With more than 100 years of farming heritage and hundreds of independent growers around the world, Driscoll’s is passionate about growing great tasting berries. Driscoll’s exclusive patented berry varieties are developed through years of research using only natural breeding methods – that means no GMOs. A dedicated team of agronomists, breeders, sensory analysts, plant pathologists and entomologists help grow baby seedlings that are then grown on family farms. Our independent berry growers then work with Mother Nature, using experience and know-how to get the very best out of each strawberry, blueberry, blackberry and raspberry plant. Driscoll’s is serious about yummy berries! Driscoll’s is the trusted brand for Only the Finest Berries ™.
