Dentsu Creative

Senior Copywriter

Posted 5 Hours Ago

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Shanghai, Shanghai Municipality, Shanghai, CHN

In-Office

Senior level

AdTech • Marketing Tech • Software

The Role

Develop and execute creative language across channels including narratives, scripts, storyboards, and long/short form copy. Ensure brand continuity, present ideas internally and sometimes to clients, mentor junior staff, contribute to pitches, and collaborate with Art Directors to deliver concepts.

Summary Generated by Built In

The purpose of this role is to conceptualise and realise ideas through a comprehensive use of language and the written word. They have the ability to think in a holistic way about how an idea comes to life through all creative channels of a consumer experience. Develops language and copy in short form and long form to establish the tonality of ideas. They can act as mentor to junior members of the team and encourage learning.

Job Description:

Key responsibilities:

• Writes narratives, scripts and storyboards, annotations and treatments
• Expresses ideas with clarity; on brand; on message and targeted to audience
• Presents ideas to both the wider internal team and, occasionally, externally to clients with structure and parity
• Comprehends and understands brand continuity, brand guidelines and brand positioning
• Creatively supports the effective use of technology and its applications to solve business problems
• Contributes work to pitches
• Drives, defines and feeds back on: quality of briefs, regular reviews, feedback channels, creative quality and collaboration
• Proactively identifies opportunities for creative work to be performed for clients, with guidance from seniors and directors
• Executes creative concepts together with Art Director at the direction of the creative director

Location:

Shanghai - Haisu Plaza

Brand:

Isobar

Time Type:

Full time

Contract Type:

Fixed Term Contract (Fixed Term)

Skills Required

Ability to conceptualise and write short-form and long-form copy, narratives, scripts, storyboards, annotations and treatments
Ability to think holistically about ideas across consumer experience and ensure on-brand messaging
Experience presenting ideas to internal teams and occasionally to clients with clear structure
Proven ability to mentor and encourage learning among junior team members
Understanding of brand continuity, brand guidelines and brand positioning
Collaborative experience executing creative concepts with an Art Director at the direction of a creative director
Ability to contribute to pitches and proactively identify opportunities for creative work
Ability to drive and provide feedback on brief quality, reviews, feedback channels and creative quality
Ability to creatively support the effective use of technology to solve business problems

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The Company

6,507 Employees

What We Do

Dentsu Creative is a global creative agency network designed to unlock exponential growth for clients. We use Transformative Creativity as a differentiating, driving force to bring our capabilities together to positively impact people, business and society. Established in 2022, Dentsu Creative is integrated with dentsu’s Media and CXM businesses in over 145 countries and regions, to offer Integrated Growth Solutions.