WHO IS GTB?
GTB (a VML company) is a global precision-marketing agency, creating ideas that inspire people to act. Founded in 2007 to accelerate performance for the world’s most iconic brands, GTB is part of WPP’s industry-leading network of companies driving creative transformation. GTB works across six continents with offices worldwide.
WHO IS GTB?
A global, industry-leading communications agency, GTB transforms businesses through the world’s most purposeful, creative solutions fueled by precise marketing. Founded in 2007 and part of WPP, GTB leverages its deep understanding of the consumer and its clients to deliver true integration within the speed, diversity and potential of modern communications to inspire people to take action. GTB has 52 global offices and operates across six continents.
THE OPPORTUNITY
Senior Copywriter
Could this be you?
This job opportunity requires a hybrid of skillsets.
At its core, is the need for a high-level of ideation skills...both in creation & curation of the work...and all the assumed bona fides of a Copywriter with Senior-Level experience of at least 8 years.
Ford Dealer marketing is the job. It’s fast-paced. Exciting. And provides Creative ownership over specific Dealer Retail Groups.
The work seeks to disrupt the existing landscape with innovative messaging, tactics & strategies to compliment the Ford products advertised, and is Regional in scale with attention to Dealer Market Area usage, across all established channels. In addition to General Market English audiences, work is also created for multi-cultural audiences, with specific targeted emphasis on The Hispanic Market.
Marketing efforts center around core vehicle products leveraging their distinct consumer benefits in single, vehicle Product advertising, Regional Sales Events, Professional Sports Sponsorships, and specialty initiatives. All work is guided by the ability to customize content with specific consumer analytics from the proprietary GTB data platform of Precision Marketing.
We’re looking for a passionate Creative Ideator/Copywriter...a persuasive and charismatic communicator...and a tireless seeker of inspired creativity that motivates action.
In this role you will…
- Ideate, curate and co-manage all needed work.
- Present work to Ford Dealer Clients.
- Perform all duties assumed in The Senior Writer Role.
- Juggle multiple projects at once and meet deadlines.
- Work across Agency lines along with Production, and other Creative entities.
You have…
- 7-8 years agency experience, with a proven track record in leading & managing.
- Experience with leveraging precise consumer analytics in fresh, rewarding executions
- A strong working knowledge of live & post-production plus, Digital & Social.
- Ability to partner with all Agency, inter-departmental teams.
- A Bachelor’s degree or equivalent experience.
- Have physical and mental requirements to meet the above listed job responsibilities.
- Multicultural Market experience is a requirement.
The base salary range for this position at the time of this posting is indicated below. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package, click WPP Benefits for more details.
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
WPP (GTB) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
VML is a WPP Agency. For more information, please visit our website, and follow VML on our social channels via Instagram, LinkedIn, and X.
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What We Do
GTB is a global performance marketing agency, creating ideas that inspire people to act.
Founded in 2007 to accelerate performance for the world’s most iconic brands, GTB is part of WPP’s industry-leading network of companies driving creative transformation.
GTB works across 6 continents with offices worldwide.
